Episode 83: What marketers need to know when considering a social commerce strategy
Play • 27 min
In today's episode, host Elysha Young is joined by retail and marketing experts from the US, Europe and China to discuss the rise of social commerce - what it is, the role of influencers and micro-influencers, how it's disrupting traditional e-commerce, and how technology gives certain markets the advantage. There are critical factors driving consumer engagement and proven tactics delivering success for major social commerce players. But how will those change as brands become less social and social media brands become more commerce-centred? Looking ahead, will social platforms help new businesses and startups grow in the social commerce market and, potentially, democratise the industry? The experts offer their advice for brands considering leveraging a social commerce strategy. Listen now! Host: Elysha Young, Trends Manager, APAC. Guests: Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni. Nick Carroll, Associate Director, European Retail Research. Samuel Yi, Category Director, Retail, Tech and Media, Mintel Reports China.
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