Episode 76: What 2021 trend predictions can tell us about the future of consumer behaviour
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by some of Mintel's best and brightest—three of the authors of Mintel's 2021 Trends spanning the global consumer, food and drink, and beauty and personal care categories. In the midst of the COVID-19 pandemic, Mintel analysts sat down to predict future consumer behaviour and its impact on business strategy. Hear their take on the value of trend forecasting and of revisiting trends to see how the pandemic added strength to or challenged certain predictions, and accelerated, paused or even erased already-evolving consumer behaviours. What roles did routine, ritual, wellbeing, value and experience play in 2021 and how have trend trajectories been altered as a result? Curious to know what they're predicting for 2022 and beyond? Listen now to find out!
Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests: Sarah Jindal, Associate Director, Mintel Beauty & Personal Care. Jenny Zegler, Associate Director, Mintel Food & Drink.
Simon Moriarty, Director of Mintel Trends, EMEA.