Marketing Revelations
RevLocal
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We live in an internet age of rapid change. Marketing Revelations cuts to the heart of necessary small business marketing conversations. Hosted by RevLocal, Marketing Revelations is designed to provide small businesses and multi-location brands with the expert tips, insights and strategies to maximize their online presence, no matter the obstacle. New episodes are released each month to cover a relevant topic in the digital marketing space.
Available episodes
Newest first
Oldest first
Mar 10, 2023
Ep 47 - How New Ranking Factors Impact Your Small Business's Online Visibility
Local search is a vital marketing strategy for any business, and it's essential to stay up-to-date with the latest changes to ensure that your business is visible to potential customers.
In this episode of Marketing Revelations, Dan and Chelsea cover what local search is and discuss how to optimize your listing using important ranking factors like E-E-A-T, NAPU citations, claimed listings, reviews (both positive and negative), having a localized website, photos, Q&A sections, and more. Additionally, they highlight changes in the local search landscape, such as the launch of Apple Business Connect and the decreasing importance of Google Posts.
Be sure to check out our blog for all the latest marketing content:
https://revlocal.com/blog
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Jan 25, 2023
Ep 46 - AI Generated Content and How ChatGPT Can Help Small Business Owners
Whether you're looking to generate blog posts, social media updates, or even entire website content, ChatGPT can help you to achieve your goals. On this month's episode of Marketing Revelations, Dan and Chelsea explore the exciting world of AI generated content and how it can benefit small businesses.
Be sure to check out our blog for all the latest marketing content:
https://revlocal.com/blog
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Dec 14, 2022
Ep 45 - We've Got Mail: Answers to Marketing Questions That Will Help Your Business
We've got mail! On this month's episode of Marketing Revelations, Dan and Chelsea answer your digital marketing questions with topics including service industry content tips, information overload, and how your business can keep up. You don't want to miss our game segment where we play Marketing Higher or Lower!
Be sure to check out our blog for all the latest marketing content:
https://revlocal.com/blog
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Nov 17, 2022
Ep 44 - 6 Digital Marketing Trends to Prepare for in 2023
2023 will bring digital marketers new opportunities and new challenges unlike years past. On this month's episode of Marketing Revelations, Dan and Chelsea discuss 6 digital marketing trends that you can utilize to set up your business for success in the new year. The good news is, every strategy is easily accessible for your business to implement!
Be sure to check out our blog for all the latest marketing content.
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Oct 26, 2022
Ep 43 - Big Social Media Updates. How Will They Impact Your Business's Marketing?
It can be tough to keep up with social media's seemingly endless changes — especially when they all happen at once! Don't worry: we've got you covered on this month's episode of Marketing Revelations.
This month, Dan and Chelsea dive into the biggest changes coming to all the most popular social media platforms, from Twitter and Facebook to TikTok and Instagram. Learn what these changes mean for your business and how you can take advantage of these new features. As always, for all the latest marketing content, be sure to check out our blog.
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Sep 29, 2022
Ep 42 - How to Use Simple Storytelling to Improve Your Marketing
Storytelling is an essential part of society. Often referred to as a universal language, the art of storytelling has been around for centuries. Learning how to use this art in marketing can help you connect with your customers and influence decision marketing.
In this month's episode, join Dan and guest host Jason as they walk you through how to take advantage of this powerful messaging technic. Using Joseph Campbell's "Hero's Journey" as a base, Dan and Jason explain how engaging at each point of your customer's journey will bring new customers to your business.
And you can visit our website for more information:
https://revlocal.com/blog
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Aug 31, 2022
Ep 41 - What is SEO and Why It's Important for Your Business
Ever wonder why google gives you the results it does when you search? Maybe you're thinking, why isn't my site showing up on the first page? Well, it all comes down to Search Engine Optimization, also known as SEO. SEO is the strategy of boosting a website's performance to rank higher in search results. There are many factors to SEO, over 200 actually, some you can't control, but others you can.
In this month's episode, Dan and Chelsea pick some of the most important ranking factors you can control on your site to help show up on the first page of a search result. From keywords to load times, they cover everything you need to know.
If this all seems overwhelming, don't worry. You can visit our website for more information:
https://revlocal.com/blog
Or, if you want help optimizing your site, you can learn about our SEO product at:
https://revlocal.com/what-we-do/organic-seo
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Jun 22, 2022
Ep 40 - Take Advantage of Video to Increase Your Brand's Awareness and Engagement
If you’ve ever wanted to know how to create marketing videos for your business or product, you’re in the right place. Video marketing might seem intimidating, but we’re breaking down exactly why it’s an important strategy to increase your brand's awareness and engagement online. With a little bit of time and effort, it's worth it to take the leap and start investing in video content for your business.
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May 25, 2022
Ep 39 - The Latest Marketing News and How It Will Affect Your Business in 2022
Once Elon Musk closes the 44 billion dollar deal with Twitter, what new opportunities will be available for small businesses? In this Marketing Revelations episode, we explore Musk’s top changes he wants to make on Twitter and what streaming and social media platforms are doing to combat subscription fatigue.
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Apr 27, 2022
Ep 38 - How to Make the Most of Your Business's Competitive Advantage
Capitalizing on your business’s competitive advantage could be the way to serious growth. In this episode of Marketing Revelations, Dan and Chelsea talk about what a competitive advantage is, why it matters and how to leverage it in your marketing. From analyzing competitors to looking inward at your own business, they cover it all in this month's episode.
You won’t want to miss this What’s the Point segment: will Starbucks’ low-waste move work out?
Subscribe here and on your favorite listening platforms!
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Mar 23, 2022
Ep 37 - Social Commerce and Why Your Business Should Be Taking Advantage of It
In today's episode, Dan and Chelsea break down social commerce and provide easy ways for small business owners to take advantage of this growing marketing tactic!
Social commerce strategies are all about leveraging online sources that your customers already trust to advertise your brand or product. From influencers to social media ads, every industry can benefit from social commerce!
Since social commerce has the power to drive revenue, shorten the customer journey and give your brand trustworthy exposure, we think it's a great time to give it a try. Check out this episode of Marketing Revelations to learn more!
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Feb 22, 2022
Ep 36 - How To Leverage Current Customers To Increase Your Businesses Profits
Did you know that generating new leads for your business is 5x more expensive than nurturing your existing clients into lifelong customers?
Meanwhile, increasing the retention of your existing clients gives you the potential to grow profits by up to 95%.
In this episode of Marketing Revelations, Chelsea and Dan talk about how to increase sales from your current client base and how to leverage all the valuable information you have on them. They also discuss an eye-catching Superbowl commercial and where they think it made and missed the mark.
For more podcast episodes and helpful blogs, visit our resource page!
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Nov 30, 2021
Ep 35 - Why Your Small Business Needs to Create a Loyalty Program
If you’ve ever gotten something free on your birthday from a company, you’re likely part of a loyalty program with them! Loyalty programs are a customer retention strategy often involving incentives, discounts or freebies for participants.
In this month’s podcast, we go over the different types of loyalty programs, their benefits, and backend considerations when launching a loyalty program.
You’ll learn about companies that do loyalty programs well, gamification and ways to keep your customers’ personal information safe and secure.
If customer retention has been a struggle for your business, or you have the bandwidth to try something new, loyalty programs are a great place to start.
So, make sure to listen now! If you are interested in learning more about a particular topic or have questions related to this episode, make sure to email us at podcasts@revlocal.com.
If you loved this episode of Marketing Revelations, there’s more where that came from. Check out these prev…
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Oct 26, 2021
Ep 34 - It's Not Too Late! Retail Marketing For the Holiday Season and Beyond
Though we are only in October, marketing for the holiday season is in full swing. Don't panic. There's still time to get in on the action.
Join Dan and Chelsea as they chat with RevLocal's E-commerce and Retail team lead and go over all of the current marketing trends. These three cover it all from hybrid shopping, push vs. pull marketing, product reviews, and overall yearly strategies.
Whether you think the holiday season is your busy time or not, take advantage of these helpful tips and reach customers when they're in the buying mood.
Make sure to check out our blog for more helpful holiday marketing tips!
3 Ways to Get Your Business Holiday Ready Right Now: https://www.revlocal.com/resources/library/blog/3-ways-to-get-your-business-holiday-ready-right-now
This Is Why You Need to Care about Customer Service This Holiday Season: https://www.revlocal.com/resources/library/blog/this-is-why-you-need-to-care-about-customer-service-this-holiday-season
And send us your emails to podca…
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Sep 28, 2021
Ep 33 - To Leverage the Buying Power of Generation Z
Who is Generation Z and how do they shop? In this month’s podcast, Chelsea and Dan tackle these burning questions and more in this episode of Marketing Revelations.
Did you know that, despite their age, Generation Z has immense buying power? By looking at who makes up Generation Z and how they interact with marketing, you are poised to make the best decision on how and where you should focus your marketing efforts.
After all, they will impact the future of marketing in more ways than we know!
Join Chelsea and Dan as they discuss this topic and don’t forget to check out our blog for more resources.
How to Reach Generation Z With These 5 Marketing Strategies:
https://www.revlocal.com/resources/library/blog/how-to-reach-generation-z-with-these-5-marketing-strategies
How to Reach Millennials, Gen X, and Gen Z on Facebook: https://www.revlocal.com/resources/library/blog/how-to-reach-millennials-gen-x-and-gen-z-on-facebook
We want to hear your thoughts! Make sure to email us at po…
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Jul 22, 2021
Ep 32 - We've Got Mail: Pulling Questions From the Digital Marketing Mailbag
You’ve got burning questions, and we have the expert answers!
This month, we are pulling some of the most common questions we receive from podcast listeners through our email to clarify numerous digital marketing tactics, struggles and more.
From showing at the top of Google search results to managing poor reviews, we are here to help!
Make sure to listen in to see if your question is featured this month. And if not, we may cover a topic you are curious to learn more about, so tune in now!
Now, we’re always answering your questions, whether or not they’re featured in a podcast episode like this one. Reach out to us at podcasts@revlocal.com with any of your digital marketing questions, podcast topic ideas and more!
We look forward to seeing you next month and in the meantime, visit our past podcasts for additional digital marketing news.
https://www.revlocal.com/resources/library/media/how-user-tracking-is-changing-with-the-end-of-third-party-cookies
https://www.revlocal.co…
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May 27, 2021
Ep 31 - Five Marketing Myths You Need to Forget About in 2021
No matter the reputation or relevance, there are always misconceptions or myths surrounding different industries, marketing included!
And in this month’s podcast, we’re back to dispel any of the digital marketing and local SEO myths that may be holding you back from pursuing digital marketing for your business or simply bringing on a new service.
We cover some common myths around local search marketing like, “I don’t need a mobile optimization strategy” or “Video doesn’t have any SEO benefits.”
While these are valid myths to consider, Dan and Chelsea have the insights you need to understand why these digital marketing and local search-related myths are not worth your time and worry. So, make sure to get listening now!
If you are interested in learning more about a particular topic or have questions related to this episode, make sure to email us at podcasts@revlocal.com.
Don't forget to check out the full list of myths here: https://hubspot.com/seo-myths
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Apr 27, 2021
Ep 30 - What Ways Do UX And UI Design Support Your Business Branding?
When it comes to improving a customer’s online experience with your brand, two terms should come to mind, UX and UI.
While these terms are interconnected, they can commonly be misinterpreted as being the same.
In this episode of Marketing Revelations, we’re joined by RevLocal’s Senior Creative Services Manager, Kenzie Lemaster, to discuss the roles that UX, or user experience, and UI, or user interface, play when it comes to establishing a brand aesthetic, clarity, reputation and more.
If you are interested in learning about what your users may be experiencing through your website, advertisements and more, then this podcast will lend valuable information to help you move your brand forward.
If user experience, design and brand awareness are topics that your business is focused on improving, then make sure to also check out these resources:
Here Are the Top Design Mistakes Your Business Is Making
https://www.revlocal.com/resources/library/blog/here-are-the-top-design-mistake…
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Mar 16, 2021
Ep 29 - How User Tracking is Changing With the End of Third Party Cookies
Have you heard the news?
It’s all about the end of cookies and while they may not be the warm and sweet kind, they are impactful when it comes to tracking and ultimately, targeting potential customers.
Specifically speaking, Google has announced the removal of third-party cookies to the search engine by the end of 2021. This extends outside of just third-party cookies as well, as Google more recently revealed the end of individual user tracking on their platform.
It is not the end of advertising on Google and other platforms, though, so make sure to listen in to the podcast for more information on the update and the future of advertising in this new landscape.
User privacy has been a hot-button topic in recent years, so this is a big step toward meeting the concerns of internet users and will call for new approaches to advertising.
For more information about Internet privacy and protection, make sure to visit these blogs:
* https://revlocal.com/resources/library/blog/how-to-p…
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Feb 23, 2021
EP 28 - How To Improve Your Marketing Campaign With These Simple Tips
There are a lot of complexities involved in running a marketing campaign, but it doesn’t mean your campaign has to overwhelm you and your business!
It’s easy to get lost in marketing funnel benchmarks and over-hyped statistics when you are running a marketing campaign so this podcast can help you cut through the confusion to achieve your campaign goals!
In this episode, we’re joined by Marketing Campaign Manager, Chelsea Matteson, to discuss the ins and outs of running a successful campaign for your business, so make sure to tune in for all the details.
Both the marketing funnel and the customer journey play big parts in developing your campaign strategy, and we have additional video resources you can use to brush up on those two topics here:
► Marketing 101: What is the Marketing Funnel - https://revlocal.com/resources/library/media/marketing-101-what-is-the-marketing-funnel
► What You Should Know About the Customer Journey - https://revlocal.com/resources/library/media/podc…
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Dec 29, 2020
Ep 27 - Marketing Year in Review
2020 was a blur of changes in both the real and online world. That’s why we’re here to help recap exactly what you may have missed or forgotten when it comes to digital marketing updates and changes.
In this episode of Marketing Revelations, our host, Dan discusses some of the major updates, especially pertaining to Google and GMB listings, with Local Search & Renown Manager, Zac Herr.
Make sure to get watching!
Are you still searching for some helpful 2020 recaps or 2021 predictions? We have you covered when you check out these blogs!
• https://revlocal.com/resources/library/blog/have-you-implemented-these-2020-google-features
• https://revlocal.com/resources/library/blog/these-are-the-most-important-buzzwords-of-2021
• https://revlocal.com/resources/library/blog/here-are-the-top-trends-to-watch-in-2021
Have any input for future podcast topics or additional questions about this episode for our team? Make sure to email podcast@revlocal.com to get in touch.
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Dec 1, 2020
Ep 26 - The 2021 Marketing Trends To Watch Out For
As you begin to plan for the new year, have you considered which digital marketing strategies will actually draw interest to your business?
In this episode of Marketing Revelations, RevLocal’s Senior Director of Corporate Marketing, Melissa Evans, is joining Dan to chat about what your business needs to know as we head into the new year.
Which trends are on the rise? Which changes in marketing are leading to new customer needs?
We have the answers as Dan and Melissa cover the following 2021 trends:
• Building a strong local presence
• Decision-making data
• Content is still king
• Remain flexible and look ahead!
So, are you staying on top of the tips and trends that we discussed? Make sure to let us know your thoughts or if you would like to hear any more 2021 related podcasts by emailing us at podcasts@revlocal.com.
If you want to stay up to date on the latest digital marketing news, make sure to subscribe. Thanks for watching!
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Oct 20, 2020
Ep 25 - Why Local Marketing Matters to Multi-Location Brands
Because you loved our last multi-location podcast so much, we’re continuing our conversation this month!
When it comes to multi-location businesses and franchises, local marketing truly does matter.
In this episode of Marketing Revelations, Dan is joined by Emily George, RevLocal’s Senior Manager of Brand Partnerships, to learn about the puzzle piece that brands tend to overlook when it comes to marketing their location online.
Some key takeaways from this episode include:
•There’s a lot you can do to be localized and put the emphasis on the consumer without damaging the investment of the brand.
• Nine times out of ten, a franchisee is someone from your community.
• Scalable doesn’t mean sacrifice – you don’t have to choose between hyperlocal and something that protects the brand.
We hope you enjoyed this month’s episode! What would you like to hear about next? Send us an email to podcasts@revlocal.com with your suggestions.
And don’t forget to subscribe s…
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Aug 25, 2020
Ep 24 - What You Should Know About Google My Business
We're back with another episode of Marketing Revelations! In this episode, Dan talks with Zac Herr, RevLocal's Local Search & Renown Manager, about Google My Business (GMB).
If you aren't familiar with GMB, don't worry! This duo covers everything from what GMB is for businesses, the verification process, maintaining your GMB listing, the latest updates and much more!
If you want to become a Google My Business expert, check out this blog: https://www.revlocal.com/blog/digital-marketing/how-to-become-a-google-my-business-expert
Thanks for tuning in for this episode! If you have questions about this podcast or have any topic suggestions, please leave us a comment or send us an email to podcasts@revlocal.com.
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Jul 21, 2020
Ep 23 - How to Market Your Franchise or Multi-Location Brand
As a franchise or multi-location brand, taking a personalized approach is key when it comes to online marketing!
But why is marketing so different for franchises and businesses with multi-locations compared to small and medium-sized businesses?
In this episode of Marketing Revelations, Dan Flesch, our Senior Digital Media Producer and host of our podcast, sits down with Dean Miller, one of our Senior Brand Managers, to learn the ins and outs of marketing for franchises and multi-location brands.
Remember to subscribe to our YouTube channel to never miss another update. If you have questions, leave us a comment below or email us at podcasts@revlocal.com.
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Jun 23, 2020
Ep 22 - How Much Do You Know About Medical Marketing?
When it comes to marketing for your medical office online, do you know the best strategies to utilize?
The medical industry is unique because of HIPAA guidelines, so there are precautions you need to take when it comes to your digital marketing.
In this episode of Marketing Revelations, Senior Digital Media Producer Dan Flesch talks with Brittany Krause, one of RevLocal's senior digital marketing strategists from our medical pod, to learn about medical marketing.
To learn more about how HIPAA can affect your business's digital marketing, be sure to check out our blog: https://www.revlocal.com/blog/digital-marketing/hipaa-affect-your-digital-marketing
Send us an email to podcasts@revlocal.com with any questions you may have!
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Mar 17, 2020
Ep 21 - 3 Simple Things Businesses Need to Know
When it comes to marketing, there are several beneficial tactics that business owners aren't incorporating into their strategy.
In this special episode of Marketing Revelations, RevLocal's President sat down with Christian Ward, the Chief Data Officer at Yext, to find out what business owners should include in their strategy.
If you're ready to learn the importance of sharing your story, investing in your brand, and utilizing a popular Google tool, you won't want to miss this episode!
If you have questions, be sure email us at podcasts@revlocal.com
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Feb 18, 2020
Ep 20 - Why Your Business Needs Video Content
As video content has continued to grow and become more accessible, business owners are starting to wonder whether they should introduce video into their strategy. The quick answer? YES!
In this episode of Marketing Revelations, Megan and Kristen sat down with Dan Flesch, one of RevLocal's Digital Media Producers, to discuss the importance of video content and how easy it is to create.
Here are just a handful of the questions that were covered in this podcast episode:
-Why is video so important right now?
-What kind of video should business owners be creating?
-What platforms should you post your videos on?
-What resources are recommended to edit/polish videos?
If you have any questions, please send us an email to podcasts@revlocal.com.
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Jan 21, 2020
Ep 19 - How to Choose a Digital Marketing Partner
Choosing a marketing partner is an important decision no matter the size of your business!
As Megan and Kristen discussed in this episode of Marketing Revelations, it's crucial that you evaluate yourself as a business before you choose a digital marketing partner.
After you evaluate your business, you'll be able to understand your capacity and set SMART goals that you can take to a digital marketing agency/partner.
After you have your goals set and begin talking to a variety of digital marketing partners, make sure to ask the following questions:
-Is there a roadmap for strategy?
-How much experience does the agency/partner have?
-What kind of communication are you looking for from a digital marketing agency?
That's it for this time, folks! Remember, we're here to help you learn more about marketing, so be sure to email us any questions to podcasts@revlocal.com.
00:00 Choosing a marketing partner
02:50 Setting goals
03:23 Marketing Strategy
07:00 Marketing Experience
09:55…
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Dec 17, 2019
Ep 18 - Your Digital Marketing Decade in Review
Digital marketing has come a long way during the past decade! As we enter a new year, we wanted to take a moment to reflect on how much marketing has changed.
Here are five key points from this episode of Marketing Revelations that you don't want to miss:
1. Although Google My Business (GMB) was created in 2014, it's now one of the first steps in putting your business.
2. Reviews used to solely focus on star-rating. Nowadays, consumers are wanting to read a story about someone's experience.
3. Local service ads began with the contract industry, but has expanded to include pet groomers, photographers and more!
4. Social media was in its infancy in 2010 but is now a must-have for personal and professional use.
5. As a whole, digital marketing offers easier and cheaper options to gain exposure for businesses.
Time flies when you're having fun! We hope you enjoyed our digital marketing recap for the decade. We're excited to see what the next decade will bring, so stay tuned for more…
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Nov 19, 2019
Ep 17 - The 2020 Digital Marketing Trends to Watch For
In this episode of Marketing Revelations, our hosts discuss the trends we're expecting to see in 2020 and the impact they will make on business owners. This is a can't-miss episode of our podcast here is what they cover:
- Voice search (Almost 20 percent of online searches will be completed through voice search in 2020)
- Social strategies (Instagram and Facebook Stories and user-generated content)
- Influencer marketing (You don't have to have a huge following)
- Ad strategy (How the types of ads are changing with the generations)
If you'd like to learn more about 2020 trends and what you can do to help your marketing efforts in the new year, make sure to subscribe to our blog to get all of our updates!
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Oct 22, 2019
Ep 16 - Building a Strong Culture Featuring Aaron Boggs
Culture is a huge part of your business, but how can you build and define a culture that your employees and customers want to be a part of?
In this special episode of Marketing Revelations, Megan and Kristen sat down with Aaron Boggs, RevLocal's President, to discuss culture and why it's important for small businesses. Check out this episode to see what this trio had to say about culture!
Here are some of the questions that are answered in this episode of our podcast:
-What is culture and why is it important?
-What factors can influence a culture?
-What red flags should you be on the lookout for?
-What are the best resources for creating your business's culture?
Check out the video version of the podcast on YouTube: https://www.youtube.com/watch?v=WkNhRrr8vsQ
Want to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos!
Check out our blog for more information at revlocal.com/blog
Any questions? Send them to po…
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Sep 24, 2019
Ep 15 - How to Take Advantage of Off-Season Marketing
You know that marketing is essential for your business, but what should you do during the off-season?
Before you decide to stop or reduce your marketing efforts, watch our latest podcast episode to learn how you can take advantage of marketing during the off-season.
In this episode of Marketing Revelations, Megan and Kristen discuss these points:
-Why the off-season still matters
-Taking advantage of the off-season to plan for your next busy season
-Shifting the priority of your marketing funnel
-Building your audience
Check out the video version here
Contact us with any questions or topic suggestions at podcasts@revlocal.com
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Aug 20, 2019
Ep 14 - What Is Market Share?
You've heard of market share, but do you understand what it means and how it can affect your local business?
In this episode of Marketing Revelations, Megan and Kristen dive into what market share is, what the best options are for your business and some tips to keep in mind about market share.
Check out the video version of the podcast on YouTube:
https://www.youtube.com/watch?v=O2jqDi8aiz8
Want to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos!
Check out our blog for more information at:
[revlocal.com/blog](www.revlocal.com/blog)
Any questions? Send them to Podcasts@revlocal.com
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Jul 23, 2019
Ep 13 - How to Measure Your Business's Success
How can you measure your business's success? Well, it depends on how you define success!
In this episode of Marketing Revelations, Megan and Kristen discuss different ways your business can measure success and some things you should think about as you're planning your content for the year.
Here are some important questions to consider as you think about measuring your business's success:
• Have you set goals?
• Do you know what your goals are?
• What is the most important thing to your business at this moment in time?
• Do you know what you're measuring?
• What metrics should you analyze?
Subscribe on iTunes: https://podcasts.apple.com/us/podcast/marketing-revelations/id1406368631
Spotify: https://open.spotify.com/show/6FVJyqXEaqc5l3xgFwlVqS
Google Podcast: https://play.google.com/music/listen?u=0#/ps/Ie6x4fuxghnbunwbok3rw7yznxi
Want to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos!
#Marketi…
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Jun 25, 2019
Ep 12 - What You Should Know About SEO and SEM
On this episode of Marketing Revelations, Megan and Kristen discuss what SEO and SEM mean, how SEO and SEM work together, and which is best for your business.
Leave us a review, and if you have any questions or topic suggestions, send them to podcasts@revlocal.com.
Subscribe to our podcast and check out our YouTube channel and blog for more information about SEO and SEM.
See you next episode!
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May 21, 2019
Ep 11 - What You Should Know About the Customer Journey
What is the customer journey and why should your business pay attention to it?
Megan and Kristen, the hosts of Marketing Revelations, discuss everything you should know about the customer journey in our latest podcast episode!
In this episode, you'll learn about the different customer journey buying cycles, why your business should care about them, and how the marketing funnel comes into play.
Hit the subscribe button to make sure you don’t miss our future Marketing Revelations episodes.
Do you have questions or topic suggestions? We’d love to hear them! Send us an email at [podcasts@revlocal.com](mailto:podcasts@revlocal.com).
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Apr 23, 2019
Ep 10 - How to Get the Most of Your Social Media Marketing Strategy
We know you’re running your business’s social media, but have you thought much about the marketing strategy behind it? It’s not too late to be strategic with your social media! Here’s what our latest podcast covers: -Posting and ghosting. -Scheduling your posts. -Creating specific content for your social media channels. Do you have questions? Send an email to podcasts@revlocal.com. Find more social media tips and tricks in our blog at www.revlocal.com/blog. Subscribe : https://podcasts.apple.com/us/podcast/marketing-revelations/id1406368631 #SocialMedia #marketing #socialmarketing
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Mar 26, 2019
Ep 9 - How to Create Branded Content for Your Small Business
Where do you begin when creating branded content for your small business? It's not as difficult as you might think! Our latest podcast covers these steps: -Start small and simple. -Show behind the scenes through video. -Use a smartphone to create a simple video. -Plan quarterly if yearly if overwhelming. -Measure the success of your content. Here are some tips you should follow as well: -Your content should match across channels -Take advantage of scheduling apps. -Your photos & videos should tell a story. -Think about your seasonality. -Reuse content that performed well. -Use nostalgia to elicit emotion. Questions? Send an email to podcasts@revlocal.com. Want to learn more? Follow our blog at www.revlocal.com/blog for all our updates! #SmallBusiness #digitalmarketing #ContentCreation
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Feb 26, 2019
Ep 8 - How to Create a Brand Identity for Your Small Business
How do you create a brand identity for your small business? Our latest podcast has the need-to-know details and covers these questions to get you started: - What makes your brand different? - What are your brand values? - How are you connecting with customers? Tips for identifying your brand: - Try creating a mission statement. - For visual learners, try a vision board. Tips for interaction with your brand: - People love completing challenges. - Encourage social media activity. - Collect emails for retargeting campaigns. Send any questions you may have to podcasts@revlocal.com. Want to learn more? Follow our blog at www.revlocal.com/blog for all our updates!
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Sep 25, 2018
Ep 7 - Do You Need Organic or Local SEO to Be Successful?
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Sep 11, 2018
Ep 6 - How Much Should You Really Post on Social Media?
Welcome to another episode of the Marketing Revelations Podcast! In this episode, our experts are talking about social media! It can be tough to know what you should and shouldn’t post as well as how often to post. Should you be posting multiple times a day to keep people interested or do you need to back off and post only a couple of times each week? Listen to this podcast episode for the answers to these questions and more! You’ll learn which types of posts will keep your business relevant to followers and exactly how often you should post on social media.
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Aug 28, 2018
Ep 5 - How to Run Online Ads Without Wasting Your Budget
Paid advertising can be tricky, and that's why it's best left to the experts. In this episode of the Marketing Revelations podcast, we'll be covering the ins and outs of paid ads as well as how to best run an online advertising campaign without wasting your budget!
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Aug 14, 2018
Ep 4 - How Should You Be Using Social Media?
Social media is a great way to reach your customers and clients where they're already spending their time, but what's the right way to market your business across the most popular social networks? Listen to our podcast episode to learn everything you need to know about social media marketing for your local business.
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Jul 31, 2018
Ep 3 - The Power of Reviews
Online reviews can make or break your business’s online reputation. In this episode of the marketing revelations podcast, we’re talking about how to improve your online presence by managing your business’s reviews. Did you know that online reviews affect how much a customer will spend at your business, whether or not consumers will click your listing in local search results and your local SEO ranking? Watch this episode to learn what you should know about online reviews. You’ll learn: • How to manage your online reputation • Why you should respond to your reviews • The best way to respond to negative reviews • Why you need to ask customers for online reviews
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Jul 17, 2018
Ep 2 - Do I Need Local Search?
What is local search marketing and how does it work? In this episode of our podcast, Marketing Revelations, our digital marketing strategists explain the difference between organic and local SEO as well as the importance of showing up in the map section of search results. Tune in to this episode of the podcast to learn all about local search marketing!
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Jun 29, 2018
Ep 1 - What is Digital Marketing?
What is digital marketing and how does it work? In the first episode of the brand new RevLocal podcast, Revelations, our digital marketing strategists answer this question and explain the types of services we focus on specifically. We also discuss the consumer buying process, how referrals translate to the digital world and why you need to think ahead when planning a digital marketing or paid advertising plan. Subscribe to our channel to see more episodes of the RevLocal Revelations podcast and stay up-to-date with the latest digital marketing news and tips.
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