Techish
Techish
Nov 25, 2020
Fresh Prince Reunion, Fleets, Amazon Pharmacy Venture, Zoom Meeting Fails, Black Owned?
Play • 36 min
Techish is back with a brand new episode! Abadesi and Michael discuss the advantages (and disadvantages) of saying you’re a black-owned company.

They also break down:

Abadesi on Al Jazeera talking AI and virtual influencers
Twitter ‘fleets’ & the clone wars
Fresh Prince of Bel-Air cast reunites with OG Aunt Viv!
Amazon launches pharmacy services
Zoom meeting fails
Using Netflix to predict trends

Sponsors:
TripleByte is hiring: https://www.pocitjobs.com/job/43692
Coterie is hiring: https://www.pocitjobs.com/job/45332
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www.pocitjobs.com for roles for POC in tech
www.hustlecrew.co for talks and training to make your company more inclusive

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Use the hashtag #Techish on Twitter.
Support Techish at www.patreon.com/techish
Advertise on Techish: goo.gl/forms/MY0F79gkRG6Jp8dJ2
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Stay In Touch:
www.twitter.com/michaelberhane_
www.twitter.com/abadesi
www.twitter.com/hustecrewlive
www.twitter.com/pocintech
Email us at techishpod@gmail.com
Behavioral Grooves Podcast
Behavioral Grooves Podcast
Kurt Nelson, PhD and Tim Houlihan
The Counterintuitive Persuasion of The Catalyst with Jonah Berger
Jonah Berger is a marketing professor in the Wharton School at the University of Pennsylvania and the internationally best-selling author Contagious and Invisible Influence. He consults with some of the largest corporations in the world and derives great insights from his interactions with business leaders wrestling with strategic issues. In this episode, we caught up with Jonah to discuss his most recent book called The Catalyst. His book takes a counter-intuitive view on persuasion by focusing on reducing barriers to change rather than learning just the right lines, information, or coercive measures to use. Jonah advocates for first understanding why people are doing what they’re doing before we try to get them to do something else. He shared his REDUCE model with us - Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence – and we dove into Reactance as a major component of how we resist change. The harder you push on someone to change, the more likely they are to push back. It’s natural for us to push back and to illustrate, just try this little experiment with someone in your household (another adult). Ask your adult counterpart to hold up their hand at shoulder level and have your palms meet. Tell them you’re going to push on their hand, then do it with some force. Do they push back to slow the advance of your hand or do they just go limp and let you push their hand as far as you can? It’s likely that they’ll push back. The same is true of any behavior change. And that’s okay. Our natural tendencies serve us well in many situations, but not all. Jonah’s perspective on how catalysts change behavior will open your mind to new ideas. We hope you enjoy it and, this week, find your groove. © 2021 Behavioral Grooves Links Jonah Berger, PhD: https://jonahberger.com/author-bio/ Jonah Berger Additional Resources: https://jonahberger.com/resources/ Lee Ross, PhD: https://profiles.stanford.edu/lee-ross Mark Lepper, PhD: https://psychology.stanford.edu/people/mark-lepper Kurt Lewin, PhD “Force Field Analysis”: https://en.wikipedia.org/wiki/Kurt_Lewin Musical Links Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=ardglr9MVVQ Queen “We Will Rock You”: https://www.youtube.com/watch?v=XvKkIttJLcc Tim Houlihan “Thinking About You”: https://www.youtube.com/watch?v=xS-PsjRktUk Dolly Parton “I Will Always Love You”: https://www.youtube.com/watch?v=x0bEZH6ZqG4
48 min
Marketing Today with Alan Hart
Marketing Today with Alan Hart
Alan B. Hart
Hispanic Business at PepsiCo with Esperanza Teasdale
On this 243rd episode of "Marketing Today," host Alan Hart speaks with Esperanza Teasdale, vice president and general manager of the Hispanic Business Unit for Pepsico Beverages North America. Teasdale is responsible for the overall strategy, engagement, and sales for a Hispanic business unit that brings in over $2 billion per year. We start our conversation with Teasdale's experience from growing up with two parents that had both immigrated to the US from Ecuador in search of a better life. Since they both had demanding blue-collar jobs, Teasdale "grew up as a latch key kid," taking herself to and from school as a child, essentially responsible for herself. Teasdale then discusses her engineering education, spending time in manufacturing environments after graduation until attaining her MBA and ultimately moving onto sales. Once Teasdale realized that the sales sector wasn't for her, she moved to marketing. We then dive into the Hispanic business unit and the "untapped potential" that led to its creation. Now and into the future, Teasdale and her team are focused on multicultural marketing, as "everything we do should be multicultural because that is the fabric of our country." Teasdale takes us through the helping hands she received throughout her career as a result of her willingness to be vulnerable. "You don't have to wait for someone to ask you to take a seat; you can take it yourself." Lastly, we discuss the opportunity that marketers have today to think differently about their previously rejected ideas because "the world today is different than it was before!"   Highlights from this week's "Marketing Today": As the daughter of immigrants, Esperanza greatly appreciates the sacrifices that her parents made to have a better life. 1:37 Esperanza's parents came from the hot ecosystem of Ecuador to the cold winter in the US. 2:30 Equality is something that everyone is trying to achieve in today's world, especially with all that has gone on this year. 3:22 There were times when Esperanza's parents were injured or sick, and no money came in the door. 3:54 After studying engineering in her undergrad in college, Esperanza spent quite a bit of time in a manufacturing environment. 6:58 Esperanza's company paid for her MBA, after which she had her choice of path, ultimately choosing marketing. 7:48 The Hispanic Business Unit at PepsiCo was created to tap into the previously untapped Hispanic sector. 10:36 Multicultural marketing has gone through a revolution that parallels the makeup of our country. 12:29 There is no one-size-fits-all in the melting pot that is the US, even within each culture. 13:13 P&G has shown to be a champion of diversity and inclusion by driving cultural relevance through its advertising. 16:03 Heading into the future, we need to be more culturally relevant, and the Hispanic Unit is an example of what the marketing industry should look like. 19:10 The chaos and uncertainty of 2020 caused PepsiCo to pause during the initial breakout of COVID. 22:10 Esperanza and her team made sure to study the effects of COVID on the habits of Hispanic consumers. 22:50 The Hispanic population has shown resilience in its journey to get to the US and this helped maintain optimism in the face of chaos. 24:37 To promote passionate multicultural youth's ability to vote, PepsiCo launched its Unmute Your Voice Campaign. 26:12 Esperanza's team is focused on leaning into the communities that need the most help as it enters 2021. 28:06 2020 has shown Americans to be empathetic, looking for ways to help however they can. 29:30 PepsiCo finds itself in so many households in the US that the decision to make a bold message brings a lot of risk. 32:41 Esperanza takes responsibility in her role as a Latina executive to bring others along to change their paths for the better. 35:06 The ability to show up, take action without someone asking, and put yourself out there will bring the greatest rewards. 38:30 Throughout her career, Esperanza has received advice and help from high-level executives to be successful. 39:15 The experience of losing both of her parents, while devastating, taught Esperanza a lot about herself and her family history. 42:10 Esperanza feels a responsibility to be empathetic to the motivations behind the actions of the people around her. 44:15 Looking back, Esperanza would encourage herself to take the offered hands of anyone that had done her wrong. 46:01 The Mastercard Initiative created a card that allowed anyone that is transgender to have their true identity on the card. 48:35 For those marketers with a fixed mindset, current times offer the opportunity to think about things differently. 50:52   Resources Mentioned: Ecuador Latchkey kid P&G's Marc Pritchard Marc Pritchard's work to drive diversity (Adweek) Marc Pritchard from P&G on Marketing Today Pepsi Unmute Your Voice Campaign Scott Finlow from PepsiCo on Marketing Today Growth mindset Orange Theory Arm Band Mastercard Card for LBTQIA+   Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/esperanza-teasdale-a867225/ https://twitter.com/espyt https://twitter.com/PepsiCo Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
54 min
Made You Think
Made You Think
Nat Eliason and Neil Soni
66: Making the Navalmanack: Interview with Eric Jorgenson
“Even today, what to study and how to study it are more important than where to study it and for how long. The best teachers are on the Internet. The best books are on the Internet. The best peers are on the Internet. The tools for learning are abundant. It’s the desire to learn that’s scarce.” - Naval Ravikant In this episode of Made You Think, Nat and Neil are joined by Eric Jorgenson. Eric is a writer, product strategist, and author of The Almanack of Naval Ravikant. We cover a wide range of topics including: * How Eric came to the idea of writing The Almanack * What Eric's biggest lessons and takeaways were from authoring this book * What topics didn't end up making the final cut * The future of education and online courses * The idea of leverage and how it can be used And much more. If you haven't already, make sure to check out our last episode where we talked in great depth about The Almanack and discussed our key takeaways from the book. Let us know what you think of this episode by sending a tweet to Nat, Neil, and Eric! Links from the Episode Mentioned in the show * Previous MYT Episode (0:35) * Naval on Shane Parrish's podcast (2:27) * Readwise (10:30) * Bonus Section: Education (27:07) * Building a Second Brain (32:22) * Lambda School (32:55) * How To Think Like Elon Musk - Made You Think Episode (44:37) * SpaceX (45:40) Books Mentioned * The Almanack of Naval Ravikant * Debt: The First 5000 Years (11:23) * Infinite Jest (13:58) (Nat's Book Notes) (Book Episode pt. 1) (Book Episode pt. 2) * Vagabonding (52:02) (Nat's Book Notes) People Mentioned * Naval Ravikant * Trevor McKendrick (7:38) * Elon Musk (41:41) * Tim Ferriss (50:40) Show Notes: 0:52 - Eric Jorgenson, author of The Almanack of Naval Ravikant, shares how his idea of writing the book came to be. 5:35 - From the start, Eric knew he didn’t want it to just be a summary book. How he was able to hone in on the writing style of the book to capture the interest of his readers all the way through. 9:20 - Highlight density. Using highlight data to estimate book quality. Skipping chapters and not finishing books. 14:14 - Eric’s key takeaways from the book and what knowledge he has carried away from writing it. The importance of equity, accountability and leverage. We have the tendency to want to do everything ourselves rather than to create systems and put the pieces together. 19:04 - How Twitter and other social media usage affects mindset and energy. Discussions of Naval’s Twitter usage and utilizing it as an outlet for his unfiltered thoughts and ideas. 21:56 - What were the communication patterns between Naval and Eric during the creation of The Almanack? 24:05 - The variety and depth of Naval’s ideas. Eric allowed himself to take time to dive in and explore these topics to let them sink in before writing about it. 26:02 - One topic that didn’t make the final cut was Education. Naval has talked about the flaws within the education system as well as the future of education. If you’re curious to read more, you can find that here! The rise of online courses and the potential for digital course creators. When you’re learning locally, you have the best person in the area teaching you. When you’re learning on a platform that’s global, you’ll be learning from the best of the best, plus increased accessibility. 32:44 - The future of online learning and career preparation is promising. How will the online course market grow within the upcoming decades? Tiktok education in the format of 60 second videos shot from your phone. 37:45 - English as the language of business and the history of the qwerty keyboard. 40:50 - If Eric could write about another influencer of thought, who would it be? 42:10 - Elon Musk, PayPal, Tesla, SpaceX. Writing a biography about Elon Musk: he has a hefty list of accomplishments but his principles and concepts are timeless. 48:24 - What do we know about Naval’s relationships and family? His ideas and concepts are what he is widely known for, so not much is known about his personal life. 53:53 - Eric’s next steps includes creating a course to help build a framework on this idea of leverage that Naval often speaks about. 57:01 - Leverage can be utilized at a personal, managerial, and company level in many different ways. Productivity of a company is no longer about how many employees there are. People leverage. 1:01:59 - Pick up a copy of The Almanack of Naval Ravikant on Amazon, follow Eric on Twitter, visit navalmanack.com, and follow along with upcoming projects on Eric's website! If you enjoyed this episode, let us know by leaving a review on iTunes and tell a friend. As always, let us know if you have any book recommendations! Find us on Twitter @TheRealNeilS and @nateliason. The best way to stay up to date on future episodes and show updates is to join our email list at Made You Think Podcast. Check out ways you can support the show here!
1 hr 3 min
In Depth
In Depth
First Round
Plaid & Dropbox’s Jean-Denis Grèze’s playbook for building an engineering culture of ownership
Today’s episode is with Jean-Denis Grèze, Head of Engineering at Plaid, which securely connects your bank to your apps. Before joining Plaid, Jean-Denis served as Director of Engineering at Dropbox, and even had a stint in law school and one year as a lawyer under his belt before diving deep into the world of CS. While he says becoming a lawyer was a “four-year detour he probably didn’t need,” there’s a lot to be said for how it’s shaped his engineering career and management philosophy. As he puts it, he strongly favors pragmatism over perfection, and it’s something he hammers home within his engineering teams. In today’s conversation, Jean-Denis pulls on threads from across his career to weave together a modern playbook for engineering leadership — and the hard-won lessons that stick with him. He also shares his insights on why his engineering org doesn’t have titles, the one question he asks every engineering manager candidate, and how his team prioritizes technical debt and keeping the lights on versus sexy, brand-new projects. Today’s conversation is a must-listen for technical leaders or those who are eyeing the engineering leadership track. From motivating a team to tracking the right KPIs, Jean-Denis has got tons of great tactics and stories from his time at Plaid and Dropbox for you to learn from. You can email us questions directly at review@firstround.com or follow us on Twitter @twitter.com/firstround and @twitter.com/brettberson
57 min
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