The value of a physical space to reach new customers isn’t simply the realm of retailers. For this guest, their physical presence at global conferences was a strategic part of their business. When covid forced us all into isolation, this leading brand needed to come up with a new solution for getting in front of their target audience, fast. In this episode, we speak to Betina Strøm Rohde, Associate Director Multichannel Customer Engagement from leading global healthcare company, Novo Nordisk. Together, we discuss the route they took to recovery, and how they are taking those learnings into the future.