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Medical Spa Insider
American Med Spa Association - AmSpa
AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.
18 hours ago
Keys to Marketing and PR for Medical Aesthetics Practices
This week, Sara Osmer, chief marketing officer, and Victoria Voorhees, director of marketing communications for SkinSpirit, stop by the show to talk all about marketing for medical aesthetic practices. They cover: * The importance of being true to the pillars of your business; * Challenges and opportunities specific to marketing in medical aesthetics; * How to balance promoting the brand vs. individual practitioners on Instagram; * Marketing strategies for a multi-location, multi-state brand; * The role PR plays in medical aesthetics; * Influencer marketing in the medical spa industry; * Common mistakes in medical spa marketing; and * Which marketing channels are best for new practices.
Nov 23, 2021
Member Spotlight: Vivify Plastic Surgery in Tampa, Florida
In this episode of the Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist, Michela Bailey, sits down with Dallas Buchanan, MD, and Michelle Buchanan, APRN, of Vivify Plastic Surgery. They talk about: · How long they have been in practice; · The size of their team and how they built their practice; · How they defined their company culture; · The practice’s involvement in the local community; · Their favorite skin care treatment and favorite device; · And more!
Nov 16, 2021
Are Botox Parties and Offsite Events Legal?
This week, Jay Reyero, JD, of ByrdAdatto talks about the regulatory concerns surrounding Botox parties and other offsite events in medical aesthetics. He covers: * Legal compliance trends he is currently seeing among medical spas; * Compliance issues regarding IV hydration therapy; * If standing orders can replace a good-faith exam for new patients; * Whether Botox parties and other offsite events are legal; * Regulations to think about when planning an offsite event; * If a physician needs to be present for offsite events; * The importance of establishing specific documented protocols for events; * Whether it’s legal to have alcohol at on- or offsite events; * And more!
Nov 9, 2021
Building and Expanding on Medical Spa Success
This week, Kathy Taranto, partner at AesthetiCare MedSpa and MINT Aesthetics, talks about building an $8 million single-location medical spa, how AesthetiCare approached expansion, tips for new medical aesthetic professionals, the importance of training and more. She covers: * Her journey into medical aesthetics; * How her early experience defined how she viewed customer experience; * Balancing a successful medical spa with a successful training center; * Her desire to help people avoid common medical spa mistakes; * Treatments and devices new practices should consider; * How to choose the right device; * The biggest lessons for medical professionals entering aesthetics; * Tips for building a high-performing team and avoiding turnover; and * How COVID has changed the medical aesthetics industry.
Nov 5, 2021
The Power of Rewards and Membership Programs in Medical Aesthetics
In this episode, RepeatMD CEO Phillip Sitter and VP of Sales Chris Chomenko talk about the ways rewards and membership programs can increase retention and patient adoption of new treatments. They cover: * The value of rewards programs for small businesses; * How to measure if a rewards program is working; * The anatomy of a good rewards or membership program; * How rewards programs can protect against increasing competition in the industry; * The different value propositions of rewards programs and memberships; * The psychological reasons membership programs can help medical aesthetic practices; * The ways practices struggle with membership programs; * And more!
Nov 2, 2021
Clinical Data, Patient Safety and RF Microneedling
This week, MaryAnn Guerra, CEO of Aesthetics Biomedical, stops by to talk about the importance of data, structure and process when it comes to doing the right thing for medical aesthetic patients. She covers: * Her journey from government health care agencies to medical aesthetics; * Clearing Vivace through FDA and bringing it to market; * The role aesthetics play in the mental health of aging; * The role regulations play in patient safety; * How RF microneedling helps medical aesthetic patients; * Technical specifications of RF microneedling devices; * And more!
Oct 26, 2021
Patient Safety and Medical Aesthetic Regulations
This week, Alexander Blinski, MD of Plump Cosmetics & Injectables stops by to talk about regulation in the medical spa industry, and the patient-safety concerns that usually drive them. He covers: * If it’s even possible to fully saturate medical aesthetics market; * The lack of enough aesthetic providers to meet consumer demand; * Regulatory risks for medical spa practices; * The laws regarding physician-ownership vs non-physician ownership; * The risks of injecting in and around the nose; * RN scope of practice; * If medical professionals receive training about laws and regulations; * And more!
Oct 12, 2021
Member Spotlight: High End Services in a Small Town Practice
In this episode of our Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Brandy Thompson, APRN-BC, of Prescription Beauty Medical Aesthetics. She talks about: * Her decision to move from hospital cardiology nursing to full-time aesthetics; * The ins and outs of the Kentucky aesthetic community; * How she educated her patient base on medical aesthetics; * Her skin care routine; * Her favorite treatments; * And more!
1 hr 2 min
Oct 5, 2021
Greatest Hits: How to Be CEO of Your Medical Aesthetic Business
In this week's Medical Spa Insider we're flashing back to our chat with Felecia Hatcher, keynote speaker for Medical Spa Show 2021. She talks about her path to success, ranging from starting her own small business to working with some of the biggest brands in the world, and more! We'll be releasing information on the agenda and speakers for Medical Spa Show 2022 very soon, so stay tuned to medicalspashow.com for more information!
Sep 28, 2021
Rules, Regulations and the Medical Spa Industry
On this week’s episode, Warren Danforth, owner of Spa 35 Med Spa, talks about medical spa regulation and safety. He discusses: * The need for proactive research and guidelines to encourage practicing safety in medical spas; * Whether the rules and regulations for cosmetic treatments should be different than traditional medicine; * How to educate aesthetic practices on the rules and regulations so they are followed and enforced; * How to determine and enforce operating standards when the aesthetic field doesn’t have board certification; and * The importance of ongoing training and education of providers as the industry continues to grow and offer new treatments and services.
Sep 21, 2021
Legal Compliance, Med Spa Ownership and the Corporate Practice of Medicine
This week, Michael S. Byrd, JD and Brad E. Adatto, JD of ByrdAdatto take a deep dive into the legal issues regarding medical spa ownership and the specifics of the corporate practice of medicine. They cover questions like: * What is the corporate practice of medicine? * Why does the corporate practice of medicine matter? * Who can legally own a medical spa? * What are the risks of not following the corporate practice of medicine? * What is a Management Services Organization (MSO)? * What is driving regulatory focus on MSOs in California? * How does the corporate practice of medicine affect medical spas in Texas? * And more!
Sep 14, 2021
Medical Spa Success with a CoolSculpting-only Practice
On this week’s episode, Melissa Mickelson and Jessica Stellwagen, co-founders of Bodify, talk about how they built a successful medical spa practice focusing on CoolSculpting alone. They discuss: * Going into business with family; * Why they chose to only offer CoolSculpting; * How to build a patient base with one technology; * The benefits of establishing an identity early; * How to approach referrals to other medical aesthetic practices; * Building patient retention through patient experience; * The process of fundraising for the start-up; * Overcoming fear to make decisions to grow the business; * The need to constantly gain new patients with CoolSculpting; * How to generate and nurture leads; * And more!
Sep 7, 2021
Increasing Retention, Selling More High-Margin Treatments and Scaling Through Technology
This week, RepeatMD CEO Phillip Sitter and VP of Sales Chris Chomenko talk about how loyalty and rewards programs, paired with the proper technology, can level-up a medical aesthetic practice. They discuss: * How loyalty/rewards programs can help introduce new treatments to existing customers; * The importance of nurturing leads and building customer trust to boost retention; * The structure of a successful medical spa rewards program; * How loyalty/rewards programs can move past simple discount and point programs; * Ways to move patients through a journey toward more high-margin treatments; * The difficulty of scaling the patient experience; and * The growth potential of the medical aesthetics industry.
Aug 31, 2021
Member Spotlight: From Aesthetic Injector to Frontline Essential Worker and Back
In the first episode of our Member Spotlight miniseries, AmSpa’s Membership Relationship Development Specialist Michela Bailey sits down with Jackie Spagnuolo, MSN, NP, of Beauty Nurse NYC, to talk about her experiences as a nurse in New York during the COVID-19 outbreak. She talks about: * First reactions to the pandemic in New York and patient reaction to the shutdown; * Leaving her aesthetics practice during the shutdown to work as a frontline provider at a hospital; * An average hospital shift during COVID-19 crisis; * Maintaining her aesthetics practice during the shutdown with private-label products and digital consultations; * The “adopt-a-health-care-professional” initiative; * Methods of self-care to combat burnout; * The increased demand for services during and after lockdown; * And more!
Aug 24, 2021
Skin Rejuvenation with Energy-based Devices
Erin Hennessey, APRN, stops by this week to talk about all facets of energy-based skin treatment. In this wide-ranging discussion, she covers: * Her path from energy-based treatments for burn injuries to scar treatment to skin rejuvenation; * The importance of listening to what the patient wants to improve first; * Steps to take before opening your own practice; * Ways she gets patients to adopt energy-based treatments; * The importance of social media in marketing energy-based treatments; * How to decide when to add devices to your practice; * What to consider when choosing which device to add; * Ablative vs. non-ablative lasers and legislative trends with regard to supervision; and * Who should be able to provide laser treatments.
1 hr 5 min
Aug 17, 2021
Mental Health, Self-care and Performance Scrubs
On this week’s episode, Neela Sethi Young, MD, pediatrician and co-founder of Jaanuu, talks about how she branched out from practicing medicine into the world of medical fashion. The discussion covers: * Her desire for more comfort and style in medical attire; * The benefits of being expressive through clothing in professional settings; * The need for designer clothes with performance levels of durability; * How the meaning behind Jaanuu’s name guides the company’s focus; * The roles clothes in a professional setting can play in mental health and positive self-image; * The Jaanuu Cares and #AlwaysMind campaigns in relation to health care professionals and self-care; * The importance of advocacy to Jaanuu’s mission; * Lessons from COVID that changed the way Jaanuu operates; * And more!
Aug 10, 2021
Inside the FDA Trials of Restylane Contour
On this week’s episode, renowned dermatologist Leslie Baumann, MD, discusses her experience as part of the clinical trial of the new filler Restylane Contour. She talks about: * What makes Restylane Contour different; * Methodology of the FDA clinical trial; * Patient response to the product; * Overcoming patient hesitation about fillers; * Needle vs. cannula with Restylane Contour; * Benefits of participating in clinical trials; * Benefits of Restylane Contour for a practice; and * Tips to introduce new products to patients.
Aug 3, 2021
Anatomy of a Med Spa Sale: Mergers and Acquisitions, Part 2
In part two of this two-part series, Ben Hernandez of Skytale Group provides a step-by-step walkthrough of the sale of a medical aesthetic practice. He runs through what to expect if you’re approached by an investment company interested in purchasing your practice including: * The typical timeline for a sale; * What kind of information buyers are looking for initially; * How to structure the deal; * How long the owner may need to stay in the practice after the sale; * Pitfalls to avoid when selling your practice; * What to include in a Letter of Intent (LOI); * Things to look for in an investment partner; * And more!
Jul 27, 2021
How Much Are Medical Spas Worth? Mergers and Acquisitions, Part 1
In part one of this two-part series, Ben Hernandez of Skytale Group gives some insight into the mergers and acquisitions (M&A) side of medical aesthetics. In this episode, he reflects on the surge of outside financing looking to enter the industry, and he answers a host of questions, including: * What are your options when you’re ready to sell? * Why is the M&A market so hot in this industry? * What is driving more established medical spas to sell? * Why is the industry so attractive to buyers? * What are buyers looking for in a medical aesthetics practice? * How are medical spas valued and how much could owners get for their practice? * How does building a strong leadership team increases a practice’s value?
Jul 20, 2021
PAs – Assistants or Associates?
What does the abbreviation “PA” mean to you? Grace McLauren, PA-C, has extensive experience in internal medicine and women’s health, as well as more than 20 years of experience as a PA in the aesthetics space. She joins us this week to talk about the recent AAPA House of Delegates vote to change the title of the profession from “physician assistant” to “physician associate.” She covers: * North Carolina’s recovery from quarantine; * The background for the name change from “physician assistant” to “physician associate”; * The role of a PA in a medical practice; * Why the AAPA voted to change the name; * Response to the reactions from physician associations; * Benefits of independent practice for PAs; * Why practitioners shouldn’t be using the new designation yet; * Requirements to become a PA; and * The shortage of PAs in medical aesthetics.
Jul 13, 2021
Staffing and Recruiting for a Medical Aesthetics Practice
This week, Kipper Doughty, co-founder of Job Snob—a medical aesthetic job board and recruiting agency—stops by to share her perspective on aesthetic recruiting, the current job market for injectors and tips for the hiring process. She covers: * The lack of industry resources for hiring and staffing; * Recruiting vs. job boards; * What goes into medical aesthetic recruiting; * The job market for injectors looking for placement; * Experienced vs. new injectors; * Pain points and solutions for the hiring process; * What to look for when hiring injectors; * Common compensation questions; and * How to find candidates.
Jun 29, 2021
From Small-market Medical Spa to Acquisition to Expansion
This week, Melissa Rogne talks about starting her single-location medical spa in Fargo, North Dakota, building it into an 11,000 square-foot, multi-million-dollar practice, and selling to a private equity group to become president of a new multi-state brand. She talks about: * How she built huge volume in a small market by creating demand in her community; * The importance of understanding what resonates in your market; * The marketing strategies that worked best as she grew her practice; * Her keys to rapid growth; * Her approach when deciding to sell; * Being contacted by private equity representatives at Medical Spa Show 2020; * The process of the purchase of her practice; and * Her plans moving forward as part of a new, multi-practice brand.
Jun 22, 2021
The Injector Shortage in Medical Aesthetics
This week, Mary Beth Hagan of Titan Aesthetics stops by to talk about the shortage of qualified injectors in the medical aesthetics industry and tips for practices looking to find and retain new practitioners. She covers: * Whether there are enough injectors in the industry to cover the growing demand for services; * Various factors that are leading to increased demand; * The challenges of finding experienced injectors; * Three things new practices looking to hire should focus on; * Three skills that mark a good aesthetic injector; * Important steps to take when hiring and onboarding new injectors; * How much you can compensate injectors while still being profitable; * And more!
Jun 16, 2021
Medical Spa Ownership: Investing, Expanding and Exiting
This week, Nicole Chiaramonte joins us to talk about the world of medical spa ownership. She touches on topics pertinent to both new owners and medical spa professionals looking to make their exit, including: * How she grew to 14 locations in nine states; * How her philosophy of “profits with integrity” has led to her success; * What she looks for in a partner when investing in a medical spa; * How much medical spas are worth in the market right now; * What is driving private equity investor interest in the industry; * How owners should approach their exit plan; * Advice to help get ready to sell; * The importance of compensating appropriately; * And more!
Jun 8, 2021
Greatest Hits: The PA Paradigm and How Physician Assistants are Dominating in the Medical Spa World
With the recent spate of bills in states across the country allowing more practice freedom for PAs we wanted to flash back to one of our Greatest Hit episodes with two of the industry’s power PA’s: Maegen Kennedy of Windermere Dental and Medical Spa and Lily Nizam of Alabama Surgical Arts. Hear how these PAs are navigating the medical spa world and finding success and opportunity around every corner. Original air date: December 5, 2018
Jun 2, 2021
Making Your Medical Spa Website Show Up in Google
This week, Ryan Metcalf, SEO manager for DoctorLogic, talks about search engine optimization (SEO) and medical aesthetics practices. He shares some takeaways from the recent Google I/O conference as well as shedding light on topics such as: * Common website red-flags Google may penalize; * The complexities of blogging for SEO; * The risks of duplicated content; * How to structure web pages to rank higher in Google searches; * The most common things businesses are not doing to optimize their SEO; * The importance of Local Group searches and how to rank in them; * Search lessons learned from COVID; * And more!
May 25, 2021
Medical Aesthetics Is Exploding, but Is the Biggest Boom Still to Come?
This week, David Prokupek, CEO of Ideal Image, discusses how one of the biggest brands in medical spas weathered the COVID-19 shutdown and his outlook on the industry going forward. We cover: * How Ideal Image was able to cope with COVID and come out successful; * How strategies emerged to gather leads, even when the clinics were closed; * The tremendous potential of medical aesthetics; * Methods that they use to gain customers faster than the industry is growing; * How launching a membership plan impacted their bottom line; * Treatment areas with the biggest growth potential; * Comparing the growth of medical aesthetics to other industry verticals; * The most important KPIs for individual clinics; * And more!
May 17, 2021
Training and Safety in Medical Aesthetics: Live from Medical Spa Show
Dr. Kay Durairaj joins us live from the Medical Spa Show 2021 for a wide-ranging talk about the current state of medical aesthetics and the future of the industry. We discuss: * The explosion of demand for medical aesthetic treatments; * The lack of enough injectors to satisfy client demand; * The scarcity of adequate training available to satisfy injector demand; * The amount of training a new injector should have before considering themselves as qualified; * The need for artistry in aesthetic medicine; * How to get comfortable on social media; * The need for consensus on proper safety guidelines; * And more!
May 12, 2021
Tax Expert Suggestions for Medical Spas in 2021
Carole Foos, CPA, of the OJM Group, has been advising medical practices about their tax situations for many years. On this week’s episode, she talks with us about: * New tax laws to be aware of; * New credits from 2020; * The outlook on changes due to Biden tax proposals; * If can you still apply for the Employee Retention Credit if you took a PPP loan; * What to look for when looking for a business accountant; * How to make the best use of your CPA; * How can changing laws might affect your income; * And more! Text ampod to (844) 418-1212 to receive a free book on wealth management and planning from OJM Group.
Apr 27, 2021
A Full-spectrum Treatment Regimen from Two Leading Medical Aesthetic Companies
This week, Patrick Urban, president at Merz Aesthetics, and Mary Trout, chief commercial officer of Candela Medical, join us to talk about the recent partnership the two companies have entered into and how they plan to serve medical aesthetic practices and their patients. They discuss: · The state of the industry after the quarantines; · The outlook for medical aesthetics going forward; · What quarantine has taught us that will aid future growth; · The power of building bridges and creating partnerships between companies; · Packages developed between Merz and Candela to holistically address aesthetic patient needs; · The trend of patients wanting more procedures per visit; · The importance of training and support beyond the initial sale; · And more!
Apr 20, 2021
Overcoming Medical Spa Disasters, Part 2: Jessica Wright and Rejuvenate Austin
In part two of this two-part series on overcoming medical spa disasters, Jessica Wright of Rejuvenate Austin talks about how, just as she was coming out of dealing with closures due to COVID-19, she was faced with the ice storm that crippled the state of Texas and shut down her practice once again. She talks about: * The importance of having emergency closure protocols; * How she prepared beforehand when closure seemed certain; * The ways she adapted when the closure extended longer than anticipated; * How to build a “disaster fund” and how much someone might need; * The benefits of good hiring when disaster strikes; * Her preferences when bringing on new injectors; * And more!
Apr 13, 2021
Overcoming Medical Spa Disasters, Part 1: Marria Pooya and Greenwich Med Spa
COVID-19 had a huge impact on medical aesthetic practices across the country, forcing business owners to overcome unprecedented circumstances. For some, however, quarantine was not the only catastrophe to strike. In part one of this two-part series on overcoming disasters, Marria Pooya of Greenwich Medical Spa talks about a fire that devastated her flagship location, how she was able to adapt and move forward, and the keys to building a foundation that can withstand enormous, unforeseen challenges. She covers: * How the lockdown affected her four-location business; * The ways it managed to survive, restructure and move forward from quarantine; * The fire that completely destroyed the company’s flagship location; * Recovering from the loss of equipment, property and server data; * The importance of having dependable leadership team during crisis; * Meeting sales goals across multiple locations while maintaining patient care; * How sticking to core values plays into resi…
1 hr 9 min
Apr 6, 2021
Greatest Hits: Live From the Expo Hall of Medical Spa Show 2020
As the Medical Spa Show 2021 inches closer, take a quick listen back at one of the fun and interactive events from last year. Join AmSpa for a “podcast roulette” recorded with special guests “Botox Josh” Davis, RN BSN, owner of Whisper Wood; Kelly Gibbs, RN, BSN, CANS, founder of Beauty Co.; Shelby Miller, DNP, FNP-C, founder of RUMA Aesthetics; and Anil Rajani, MD, owner of RajaniMD. In this completely raw and unedited recording, our guests open up and get real about some of the sexy and not-so-sexy things about their daily lives. WARNING: This is NOT the podcast to listen to in the car with your kiddos!
Mar 30, 2021
How Las Vegas is Re-opening for Events After the COVID-19 Quarantine
This week Steve Blanner, VP of sales for Wynn Las Vegas, joins Medical Spa Insider to talk about how quarantine affected Las Vegas and the safety steps Wynn Las Vegas is taking as tourism, gaming and live conferences resume. Listen in to hear about: * How Wynn is working to maintain the iconic Las Vegas experience while maximizing guest safety; * The safety measures in place around the property, in general and specifically for large live events; * What might be different this year for live events compared to past years; * If there are vaccination requirements to participate in live events in Las Vegas; * The new onsite COVID-19 testing lab at Wynn Las Vegas; * The onsite vaccination center at Wynn Las Vegas; * And more! The Wynn Last Vegas is hosting this year's Medical Spa Show. Visit www.medicalspashow.com for more information.
Mar 23, 2021
Keys to Medical Aesthetic Marketing and Practice Growth
Catherine Maley, MBA, has been a part of the explosive growth of medical aesthetics for decades. This week’s Medical Spa Insider dives into her extensive knowledge of marketing and practice management to pin down the best practices for attracting and retaining patients in the modern medical aesthetic marketplace. Listen in to hear about: * Common misconceptions about medical aesthetic marketing; * The most common business needs for plastic surgeons that approach her for help; * The challenges of having to be everything in order to compete in today’s world; * What modern patients are looking for when they search for aesthetic services; * The importance of consistency for customer service and the patient experience; * How to cultivate a patient for life; * And more!
Mar 16, 2021
A New Resource for Medical Aesthetic Education, Finances, Marketing Data and Industry Benchmarks
Terri Ross of Terri Ross consulting returns this week to talk about how quarantine and COVID-19 affected her consulting business and caused her to pivot into one of the greatest opportunities she’s ever had. Find out about the important metrics you need to track in your business and how her new Aesthetic Practice Accelerator (APX) platform puts all of that information within easy reach. Listen in to hear: * Takeaways Terri has learned from aggregated benchmark data from her customers and the American Society of Plastic Surgeons; * The differences between practices that thrived through quarantine and those that didn’t; * The importance of knowing profit per treatment and revenue per hour per provider; * The dangers of the “mentality of discounting”; and; * Life lessons she learned in 2020. Stay all the way to the end for a promo code to save on her new APX platform.
Mar 9, 2021
Growing and Expanding an Injectables Practice in the Age of COVID-19
This week, we’re checking back in with the nurse practitioner duo Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, of LexRx. They talk about managing their quarantine year, maintaining and building their hyper-focused injectables-based brand and the importance of keeping their brand identity as they grow. Listen in to hear about: * How they surpassed their year-over-year numbers in 2020, despite a four-month quarantine closure; * The key to the success of their private label skin care line; * The benefits of organic media vs. advertising and sponsored content; * The market research they considered when they began considering new locations; * The rationale behind the LexRx “Team House” in Nantucket; * What they look for during the hiring process; * How to maintain brand identity while expanding to multiple locations; and * What they’ve learned as business owners in the two years since the last time they were on the podcast.
Mar 2, 2021
COVID-19 Vaccines: An Epidemiologist’s Perspective
This week, Dr. Robin Patel, professor of microbiology and director of the Infectious Diseases Research Laboratory at the Mayo Clinic, returns to answer questions about the SARS-CoV-2 (COVID-19) vaccines rolling out across the country. She covers: * Putting the vaccine into perspective: How impressive was speed of research?; * Whether the rush to market sacrificed safety and research into side-effects; * Reasons to take the vaccine; * What effectiveness rates mean with regard to the various vaccines; * How worried should we be about COVID-19 variants; * If you can still transmit COVID-19 once vaccinated; * If you should still get vaccinated if you’ve already contracted COVID; * Whether other allergies give you higher risks with this vaccine; and * If people should try to choose one vaccine over another.
Feb 23, 2021
How to Be CEO of Your Medical Aesthetic Business
This week, entrepreneur and motivational speaker Felecia Hatcher talks about her path to success, ranging from starting her own small business to working with some of the biggest brands in the world. She covers: * Having the vision and courage to build something from nothing; * The motivation required of successful entrepreneurs ; * Moving past the urge to quit in the face of adversity; * Understanding your value proposition; * The importance of value-based pricing; * How to make the shift from being a hustler to being a CEO; * The power of understanding your target market; * What problems are you solving for your customer; and * Setting and defining your business goals and intentions.
Feb 16, 2021
Understanding Medical Spa Financials
This week, Jessica Nunn of Skytale Group dives into the ins and outs of finances in the medical aesthetic space. In this wide-ranging discussion, she covers: * How data can help predict the future of your practice; * Knowing your numbers in order to be proactive instead of reactive; * Things you need to think about when starting up a new medical aesthetic practice; * What to focus on when growing and scaling your practice; * Ways to improve practices that are already doing well; * Common financial mistakes that business owners make; * Basic financial reports business owners need to understand; * And more!
Feb 10, 2021
Anatomy Training for Better Injectable Results
On this week’s episode, Christopher Surek, DO, talks about how the Academy for Injection Anatomy goes above and beyond to hone injectors’ knowledge of anatomy, skill with injectable treatments and ability to manage complications. He covers: * Developing his passion for head and neck anatomy; * His perspective as an injector, plastic surgeon and anatomist; * The benefits of cadaveric dissection injectable training; * Developing new ways to view and understand anatomy; * How the hands-on course helps to understand the three-dimensional anatomy of the face; * A quick breakdown of facial layers and his approach to teaching; and * How use of ultrasound can lead to better injectable results.
Feb 4, 2021
The AmSpa Aesthetic Safety Council and Practice Guidelines
This week, George Baxter-Holder, ARNP, DNP, CANS, and chair of the AmSpa Aesthetic Safety Council (AASC), joins us in a wide-ranging talk. He covers: * The AASC looking at the practice guidelines with fresh eyes; * The priorities when fine-tuning the practice guidelines; * Determining the intent of practice guidelines; * Looking at the practice guidelines as a position statement rather than a policy statement; * Coming to a consensus on minimum standards for medical aesthetic practices; * Trying to define “medical director,” including training and qualifications; * The resiliency of medical spa industry during COVID-19; * His involvement with the Academy for Injection Anatomy; and * The benefits of getting a hands-on, 3D view of anatomy for injectors. See here for more information on the AmSpa Aesthetic Safety Council. See here for more information on the Academy for Injection Anatomy.
Jan 27, 2021
Increasing Independent Practice and Other Upcoming Medical Spa Law Trends
This week, AmSpa legal coordinator Patrick Armstrong O’Brien talks about legal trends he’s seeing in proposed bills that would affect medical aesthetics across the country. These include: * What independent practice means; * States increasingly moving toward independent practice for APRNs; * Some states that are considering allowing PAs more independence; * Trends regarding “cosmetic practice licenses” for minimally invasive procedures; * The recent California LVN board investigation and what it may mean for aesthetic practices; * And more!
Jan 19, 2021
The Effects of COVID-19 on the Medical Spa Industry
This week, Cathy Christensen, COO of AmSpa, joins Alex to discuss the results of the AmSpa 2020 Medical Spa Industry Short Survey – COVID-19’s Impact. In this conversation they cover: * The recent death of Dr. Paymon Simoni due to COVID-19; * Medical aesthetic practices that had to permanently close; * Medical aesthetic practices that had to permanently lay off team members; * How federal aid impacted medical aesthetic practices; * Revenues in 2020 compared to 2019; * The relative resilience of the non-surgical medical aesthetics industry; * How these numbers impact the outlook for the future; * And more View more information about the survey at americanmedspa.org. View and download an infographic summary of the results here.
Jan 12, 2021
From Trauma Surgery to Medical Aesthetics
This week, Jessica Wright, MD, of Rejuvenate Austin, stops by to talk about her journey from practicing medicine at a busy urban trauma center to life in medical aesthetics. She talks about: * Succeeding during the pandemic; * Why she got into medicine; * Why she got into aesthetics; * Going from hospital surgeon to business owner; * Balancing work and personal life; * Advice for people looking to get into aesthetics; * And more!
Jan 6, 2021
Update on the New Stimulus Plan
Alex Thiersch, JD, founder and CEO of AmSpa, is joined by Christin Trujillo of Skytale Group and Patrick O’Brien, JD, AmSpa’s legal coordinator, to discuss the new round of federal stimulus and assistance for COVID-19 relief. They will look into the individual programs and measures found in the bill and how they might affect your medical aesthetic practice.
Dec 29, 2020
Building a Medical Aesthetic Community: Interview with AmSpa’s CEO
Brandon Robinson, owner of Skin Body Soul and investor in OrangeTwist, takes over the podcast this week to interview Alex Thiersch, JD, AmSpa’s founder and CEO. As we close out a tumultuous 2020 and head into a new year join us for a look back at the history of the American Med Spa Association as Alex reveals: * How he first became interested in a legal career; * The legal case that got him into medical aesthetics; * The beginnings of AmSpa; * The idea behind AmSpa’s Medical Spa & Aesthetic Boot Camps; * How the Medical Spa Show came into being; * How Covid-19 and lockdown changed the focus of the association; * His outlook on the future of the industry post-pandemic.
Dec 22, 2020
Is OSHA a Four-letter Word?
This week, we’re back with Christie Hutchinson, RN, MBA, talking all about OSHA. She answers a number of compliance questions, including: * What is OSHA? * Where do majority of OSHA complaints come from? * What are the most common OSHA violations? * What are minimum compliance standards for light-emitting devices? * What do you do in case of an OSHA investigation?
Dec 15, 2020
RN Scope of Practice in Medical Aesthetics
This week, Christie Hutchinson, RN, MBA, does a deep dive on the nursing scope of practice in aesthetic medicine. She discusses: * The initial consult and what counts as the practice of medicine; * How standing orders affects what RNs can and can’t do; * The importance of protecting your nursing license; * Standard operating procedures and their place in medical spas; and * Where you can find information on “who can do what” in a medical practice.
Dec 8, 2020
Why Medical Spa Investing Is More Attractive Than Ever Before
This week, Brandon Robinson, owner of Skin Body Soul and investor in OrangeTwist, talks about the business outlook for the medical spa industry during and potentially after the COVID-19 pandemic. He covers how investment interest in the industry has actually increased over the past several months and reveals his thought process as he expanded his business over the course of 2020. He talks about: * Ways the pandemic has proven the business model of medical aesthetics; * How the “stickiness” of the industry has become apparent to investors; * Why and how he managed to expand during pandemic; * Where opportunities can come from during and after lockdown; * The importance of knowing your numbers, knowing your model and sticking to your guns; * Protections you can build into lease agreements to give yourself confidence to take risks; * Predictions for when industry will get back to full capacity; and * His reflections on 2020.
Dec 1, 2020
Greatest Hits: How to Make Sales Your Zone of Genius
AmSpa CEO Alex Thiersch and COO Cathy Christensen sat down with Terri Ross of Terri Ross Consulting to talk about what it’s like being a female entrepreneur in the aesthetics industry, and how medical aesthetic practices can scale their business to seven figures with simple sales training tools. Terri shares her tips on the benefit of performing longer consults, how you can invest back into your business, role-playing tips for your front desk staff and much more!
Nov 24, 2020
The Return of COVID Restrictions
Many states are re-imposing restrictions on businesses, as the COVID-19 pandemic has surged in many parts of the country. Join AmSpa Founder and CEO, Alex Thiersch, ByrdAdatto Partner, Renee Coover, JD, and AmSpa Legal Coordinator, Patrick O'Brien, JD, as they review and discuss the new restrictions in Illinois, California and elsewhere, and how they may impact your medical aesthetic practice.
Nov 17, 2020
Greatest Hits: How to Get Relief from Stress and Anxiety During This Difficult Time
As 2020 has gone on it seems stressors have only increased. This week we're reaching into the archives to help you manage an increasingly stressful world. Wendy Collier will offer things you can do each day to give you a break from feeling worried so you can be your more positive self. This includes a powerful daily practice you can do first thing each morning that will make a BIG difference in your entire day.
1 hr 10 min
Nov 11, 2020
When COVID-19 Hits Close to Home
This week, board-certified plastic surgeon Robert Whitfield, MD, talks about his journey overcoming both professional and personal hardships due to COVID-19. The pandemic has affected Dr. Whitfield in both his practice and in personal life, as he lost his father to the illness during the lockdown. He touches on several aspects of dealing with this reality, including: * A medical professional’s perspective on losing a family member to COVID; * The difficulties of losing a loved one during lockdown; * How other team members have also lost close family members; * Preparing to re-open while dealing with personal loss; * Dealing with “COVID fatigue” among patients and community members; * Lessons learned from months of virtual consults; * And more.
Nov 4, 2020
An APRN’s Perspective on AmSpa’s Practice Guidelines
This week, Hermine Warren, APRN, DNP, CANS, talks about some lessons she’s learned during the COVID-19 outbreak and gives a detailed analysis of AmSpa’s Guidelines for Non-surgical Medical Aesthetic Practices. Listen in to hear a discussion about: * Processes and procedures learned during COVID-19 that will endure post-quarantine; * Benefits of using cannulas for injectable procedures; * The importance of standards and a standardization of rules; * The need to clarify scope of practice for advanced licenses beyond just NP; * The risks of publishing guidelines that may eventually become law; * Whether the guidelines do enough to support RNs; * The need for references and citations in the guidelines; * And much more.
1 hr 28 min
Oct 27, 2020
Recovering from COVID-19 as a Person, Practitioner and Business Owner
New York-based dermatologist Paul Frank, MD, caught COVID-19 in the early days of the outbreak. He joins AmSpa Founder Alex Thiersch, JD, to discuss his personal journey with the disease, how it affected his health, how it affected his practice and how he predicts it will affect the medical aesthetic industry. He talks about: * How living through COVID-19 changed his perspective on business; * The importance of focusing on the practice of medicine within the business of medicine; * His outlook on the post-COVID-19 future of medical aesthetics; * If millennials continue to drive growth as the economy slowly recovers; and * Practicing profitably while maintaining legal compliance.
Oct 20, 2020
The Path From RN to NP for a Nurse Injector
This week, Connie Brennan, RN, BSN, CANS, CPSN, CPC, talks about her lifetime journey of learning in medical aesthetics, focusing on her current goal of becoming a nurse practitioner. She talks about: * The benefits of being an RN vs an NP; * Reasons why and why not to take the leap; * How to choose a school; * Challenges of expanding aesthetic education; * How to grow the ranks of aesthetic nurses; * And more!
Oct 13, 2020
Before and After the Shutdown for a Medical Aesthetic Practice
Heather Rypien, RN, CANS, was last on the podcast mere weeks before the nationwide COVID-19 shutdown. Check in on how the closure affected her practice, how she approached re-opening, and the lessons she learned from quarantine that she plans to implement in her practice going forward. Hear about: * What patient flow has been like since re-opening; * How customer behavior has changed; * What precautions she is taking for her patients and her team; and * Her outlook on the future.
Oct 6, 2020
HR for Small Businesses: How Company Culture Can Define Your Success
This week, Paul Edwards stops by to demystify human resources (HR) and give you concrete examples of how building your practice with your team first can lead to success for your practice. Listen in to hear about: * The COVID shutdown from an HR perspective; * The strategies involved in growing employees into difference-makers; * The importance of defining your company culture; * How to approach revenue transparency as part of company culture; * Interview questions to ask when finding a culture fit for your practice; * Most common COVID-related HR questions; and * The difference between law and rule-making, and caveats to many rules passed during the COVID-19 pandemic.
Sep 30, 2020
Breaking Down Injector Training with Kevin Harrington
This week, Kevin Harrington, MSN, APRN, FNP-C, talks about the ins and outs of injector training. He gives his views on how much training people should get before injecting for the first time, the value of manufacturer training courses, and things to look for when choosing a training course. Listen in to hear about: * The importance of understanding the “why” behind medical procedures; * How “certified” courses might not mean what you think; * Why aesthetics should be considered its own medical specialty; * What makes a good injector; and more!
Sep 22, 2020
Medical Spa Law Behind the Scenes
On this week’s episode, listen in to gain some insight on the complex decisions that go into interpreting medical spa law. Alex welcomes Michael Byrd, JD, and Brad Adatto, JD, of the law firm ByrdAdatto to speak about: * Challenges regarding regulators and legislators not fully understanding the industry; * Challenges of laws being different in different states; * Navigating “grey areas” in the law; * Finding a balance between nursing board, medical board and legislature opinions; * The most important aspects of compliance; * Why it doesn’t matter if “everyone else is doing it”; and * Why it’s less daunting than it seems to be legally compliant This episode also includes a quick preview of Season 2 of the firm’s podcast, Legal 123s with ByrdAdatto.
Sep 15, 2020
Greatest Hits: How to Make $1.5 Million in Revenue from Instagram with Shelby Miller, FNP-C
This week we're revisiting one of our favorite episodes in the archive. Shelby Miller, DNP, FNP-C, founder of RUMA Aesthetics, known on Instagram as @Aesthetic_Injector, explains how you can replicate her journey by having the right intentions, finding the right mentor, and immersing yourself in education, training and networking with your peers. "The second you become overconfident, you become dangerous."
1 hr 3 min
Sep 8, 2020
Bucking the Trends as a Solo Practitioner
This week, Danielle Smith, NP,-C of smith & co gives us a glimpse under the hood of her business as a solo practitioner who focuses solely on injectables. She gives an in-depth description of how she bucks many business rules of thumb in order to maximize her efficiency and create a plan customized for her particular business model. Listen in to learn the answers to the following questions: * How do you maximize the efficiency of your time? * Why should you potentially say No to new business opportunities? * How vital is administrative support, really? * Do you really need to answer the phone immediately?
1 hr 1 min
Sep 1, 2020
Building a Profitable Practice Based on Injectable
This week, Alex Blinski, MD, busts the myth that you can’t make money on injectables and talks about how his brand, Plump, was built with injectables at the center—not as a loss-leader. He also talks about business coming out of the COVID-19 closure, whether he thinks the spike in interest is sustainable, and lessons he’s learning from the pandemic that will inform his business going forward.
Aug 25, 2020
Building a Small Market Medical Spa
This week, Nicole Norris, MD, gives a soup-to-nuts rundown of how she built her practice from serving a town of 20,000 people to drawing patients from 50 miles away or more. She talks about the importance of knowing her demographics, and understanding the marketing channels that are most successful in her area. Key conversation points include: * Making the jump from family medicine to medical aesthetics; * Building personal relationships with patients; * Advice to new medical spa owners; * Small market success during COVID-19 and beyond; * …and much more!
Aug 18, 2020
Medical Spas Are Opening Again: Now What?
Though many medical spas were not able to survive the shutdowns due to COVID-19, other practices that were able to re-open experienced a spike in business due to pent-up demand. As we move forward, how can the industry build upon that interest? Glenn Morley and Elizabeth Holloway of BSM Consulting talk about how to best make use of data in a medical aesthetic practice and the numbers they’re seeing from practices around the world. They also dive into what the best leaders are doing to see their practices through these uncertain times, and how transparency with employees can be a key to success.
Aug 11, 2020
How Trusting Intuition and Building Community Can Lead to Medical Spa Success
This week, triple-board-certified dermatopathologist Gretchen Frieling, MD, talks about her journey into medical aesthetics. In this wide-ranging conversation, she delves into the importance of trusting your gut when deciding your next move and how cohesive community can benefit everyone in the industry.
Aug 4, 2020
Facial Aesthetics Is More Than Skin Deep
George Baxter-Holder, ARNP, DNP, CANS, joins us this week to talk about his unconventional path toward a career in medical aesthetics. He also discusses how aesthetic treatments are about much more than what’s on the surface and answers some important questions about his interactions with his patients: * How can you build a real, long-term relationship with your patients? * How does understanding how your patients view themselves help you treat them? * How can you help patients beyond the treatment room? * How can all of this lead to better outcomes in your practice? Listen in to find out.
Jul 28, 2020
Medical Spa Social Media Advice for Building a Brand Online
Jackie Spagnuolo, RN, BSN, and Kelsey Spector, LE, chat with AmSpa’s social media team about what it takes to build a devoted following online. Aly Boeckh and Michela Bailey, AmSpa’s marketing gurus, join AmSpa Founder and CEO Alex Thiersch in asking these young influencers to share their insights on Instagram, TikTok, and being authentic and approachable in a digital world.
Jul 21, 2020
How to Build an Aesthetics Business by Prioritizing Employee Loyalty and Customer Satisfaction
Rob and Carol Trow, co-founders of DermaConcepts, exclusive U.S. distributor of Environ Skin Care, talk about how they built their business with sustainable growth while fostering a family-like company culture. They offer advice on how they built their company over the last 25 years to both new and established entrepreneurs. This episode covers: * How they build and retain a high-performing team; * How those philosophies improve customer loyalty; and * The importance of long-term planning for the growth and success of a business.
Jul 16, 2020
COVID-19 Safety and Medical Spa Dos and Don'ts with Candela
Candela’s CCO, Mary Trout, and medical director, Konika Patel Schallen, MD, join us on this episode of Medical Spa Insider for a wide-ranging discussion. They cover how Candela has weathered the COVID-19 storm and touch on worldwide data they're collecting as practices return to business operations. They also cover general medical spa best-practices regarding treating patients and bringing devices into a medical spa. * What has consumer demand been as practices re-open? * How are medical spas practicing safely? * What are common business mistakes that medical practitioners make when opening? * How do you choose a device for your practice? * What is "consultative selling" and how can it benefit your practice, both when choosing a vendor and when interacting with patients?
Jul 14, 2020
COVID-19 Update: Medical and HR Perspectives with Paul Edwards of CEDR HR Solutions and Robin Patel, MD
Robin Patel, MD, director of infectious disease research at the Mayo Clinic, returns to speak about the current state of COVID-19 in the U.S. She covers transmission risk and how we can mitigate the spread of the disease, and outlines what the medical landscape might look like in the months to come. Additionally, Paul Edwards, CEO and cofounder of CEDR HR Solutions, talks about some of the practical realities of re-opening during COVID-19, such as: * Protocols and procedures he sees in practices that maximize the health and safety of team members and patients; * Where small business employees are commonly catching COVID-19; * If employers can and should test employees for COVID-19; * What to do if an employee tests positive; * What to do if an employee doesn’t want to return to work; * And more.
1 hr 9 min
Jul 7, 2020
Trailblazing Medical Aesthetic Marketing and the Science of Attraction with Steven Dayan, MD, FACS
This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing. Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report. He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPF…
Jun 30, 2020
Succeeding While Putting Patients Before Profits with Lori Robertson, MSN, FNP-C
This week, Lori Robertson, MSN, FNP-C, talks about staking the success of her practice on the outcomes of her patients first. She goes over her focus on treatment efficacy and patient satisfaction over profits, and how she uses a team-based incentive structure to show appreciation without relying on commission for individual providers. She also talks about steps she’s taking to ensure the safety of her patients and her team as the country re-opens after COVID-19 shutdown, and how her patients have responded.
Jun 25, 2020
PPP Update: Forgiveness Rules and Changes from the PPP Flexibility Act
This week our panelists discuss new information about the PPP loan forgiveness application, and new interim rules introduced in the PPP Flexibility Act. Panelists include: * Alex Thiersch, JD, Founder and CEO, AmSpa * Michael Byrd, JD, Partner, ByrdAdatto * Ben Hernandez, Partner, Skytale Group * Patrick O'Brien, Legal Coordinator, AmSpa
Jun 23, 2020
Using Digital Strategies to Grow During and After COVID-19
In this episode, Cameron Hemphill, CEO of Growth99, talks about techniques he sees that are allowing medical spa practices to both survive and thrive in the current climate. He talks about the importance of recurring revenue services and online sales, as well as how the innovative use of digital marketing can create market leaders today and in the future.
Jun 16, 2020
3 Ways to Transform Your Practice for the New World
This episode’s guest is Mitra Silva, founder of medical interior design firm Simour Design. She covers how she takes patient experience, safety and comfort into account when designing medical aesthetic practices. Her specialized team of designers create intentional healing spaces within medical spas, surgical centers and all areas of health care.
Jun 9, 2020
All-Star Medical Spa Owners Reunited: Re-opening and Lessons Learned from COVID-19
Reunited and it feels so good! Join the incredible women from Medical Spa Show 2020’s All-Star Medical Spa Owners panel as they discuss their lessons learned and experiences during the COVID-19 crisis, as well as their thoughts, methods and tactics for re-opening. Hosted by AmSpa founder and CEO, Alex Thiersch, JD, and featuring: * Shawna Chrisman, ACNP, MS, BC, FCCS, Destination Aesthetics; * Anna Churchill, Synergy Face & Body; * Lynn Heublein, Skin Spirit; * Melissa Rogne, Rejuv Medical Aesthetic Clinic.
1 hr 5 min
Jun 4, 2020
PPP Update: Forgiveness Rules, Re-hiring Employees, and Potential Upcoming Rule Changes
Our panelists review the release of the SBA’s new loan forgiveness rules for the Paycheck Protection Program. Topics include re-hiring and paying employees, what costs can be forgivable, safe harbors, exceptions, and what questions still remain. They will also discuss the potential changes which may be coming in the House’s PPP fix bill as it heads to the Senate and how it could affect borrowers. Panelists include: Alex Thiersch, JD, Founder and CEO, AmSpa Michael Byrd, JD, Partner, ByrdAdatto Ben Hernandez, Partner, Skytale Group Patrick O'Brien, JD, Legal Coordinator, AmSpa
Jun 2, 2020
Setting Medical Spas Up for Success with Cartessa Aesthetics
Gabe Lubin, founder and CEO of Cartessa Aesthetics, speaks about his motivations for building Cartessa and his philosophy on creating devices for medical spas. He talks about what to consider when buying capital equipment and how to make careful decisions about adding treatments to your practice to achieve long-term success.
May 27, 2020
PPP Loan Forgiveness Application and Other Updates
The panel gives an overview of updates to the Paycheck Protection Program, including the release of the loan forgiveness application. Panel: Alex Thiersch, JD, CEO and Founder, AmSpa Michael Byrd, JD, Partner, ByrdAdatto Brad Adatto, JD, Partner, ByrdAdatto Ben Hernandez, Partner, Skytale Group Patrick O'Brien, JD, Legal Coordinator, AmSpa
May 20, 2020
Steps to Survive COVID-19 When Re-opening
Listen in as Jeff Segal, MD, JD, weighs in on coronavirus: what we know, how to stay safe and steps to take as states begin to re-open. How careful do we need to be in our homes and in our businesses, and how long might this situation continue?
May 13, 2020
PPP Update: Guidance on Forgiveness Rules, IRS Rulings and Moving Targets
Panelists—including experts from AmSpa, ByrdAdatto and Skytale Group—review new information from the last two weeks regarding the Paycheck Protection Program. They cover new guidance on loan forgiveness, the recent statements from the IRS about whether the PPP money is tax-deductible and other challenges with the fast-changing nature of the program. Panelists: Alex Thiersch, JD, Founder and CEO, AmSpa Michael Byrd, JD, Partner, ByrdAdatto Brad Adatto, JD, Partner, ByrdAdatto Patrick O’Brien, JD, Legal Coordinator, AmSpa Ben Hernandez, Partner, Skytale Group
May 7, 2020
Galderma's Response to COVID-19
Alex Thiersch, Founder and CEO of AmSpa, talks with Alisa Lask, VP and General Manager of Galderma. Listen in to hear: * How is Galderma is dealing with this crisis from a general standpoint? * How Galderma is helping its small business clients? * What insights does Galderma have about the impact of the virus on the aesthetics market? * What plans does Galderma have to stimulate the market once we can reopen? * Will interest for aesthetics procedures will still be strong post-COVID-19? * What message would Galderma like to send to medical spas during this time?
May 4, 2020
Risks of Re-opening for Texas Medical Spas
The governor has allowed Texas medical practices to re-open, but what does that mean for Texas medical spas? Alex Thiersch, JD, Michael Byrd, JD, and Brad Adatto, JD, run through additional challenges that medical aesthetic practices might face from a regulation and enforcement standpoint.
May 4, 2020
How Retail Can Save Your Business With Sarah Hamilton and Ashley Stepp from Sarah Hamilton Face
Learn from Sarah Hamilton and Ashley Stepp of Sarah Hamilton Face in Liberty Lake, Washington, how retail has made a big difference during this difficult time and how Millennial clients are the drivers of huge retail spends, as well as other tactics for success during the downturn.
1 hr 7 min
May 1, 2020
Re-Opening Toolkit for Medical Spas
In this special episode of Medical Spa Insider, join Alex Thiersch and panelists Christie Hutchinson, QCC Healthcare Consultants; Brad Adatto, Michael Byrd and Renee Coover, ByrdAdatto as they go over what medical spas need to begin the process of reopening their businesses. Read AmSpa's re-opening checklist here. Download AmSpa's re-opening toolkit here.
1 hr 17 min
Apr 30, 2020
Aesthetic Injector Compensation and Recruiting
Mary Beth Hagen, Founder and CEO, of TITAN Aesthetic Recruiting chats with Alex Thiersch, Founder and CEO of AmSpa, about aesthetic injector salaries, what makes a quality injector, and all things surrounding aesthetic recruiting and placement.
1 hr 1 min
Apr 28, 2020
Weekly PPP Update: Program Refunded, Loan Forgiveness Details, and Beginning to Re-open
This week's update on the Paycheck Protection Program discusses recent program updates. Additionally, the panelists talk about the program being refunded, provide some guidance on loan forgiveness, and touch on the states that are beginning to re-open for business. Panelists: Alex Thiersch, JD, CEO and Founder, American Med Spa Association Patrick O'Brien, JD, Legal Coordinator, American Med Spa Association Michael Byrd, JD, Partner, ByrdAdatto Brad Adatto, JD, Partner, ByrdAdatto Ben Hernandez, Partner, Skytale Group
1 hr 3 min
Apr 24, 2020
AmSpa After Hours with Botox Josh
1 hr 10 min
Apr 23, 2020
How Do You Show Leadership in Crisis?
Beto Casellas, CEO of CareCredit, and Bill Reiner, chief security officer of Synchrony Financial, talk about the coronavirus outbreak and what it takes to lead a company during uncertain times. How do you react to crisis? What steps do you take to communicate with your team? What can you do to keep everyone safe, both now and as states begin to come out of shelter-in-place?
Apr 22, 2020
Additional PPP and COVID-19 Updates for April 21, 2020
The CARES Stimulus bill and its PPP program is a fluid situation. This podcast will cover the new updates with the program since last week and will provide insight how to get the most support possible from the CARES Stimulus bill for your medical spa. Are people getting funds? What should you do now that funding has run out?
Apr 20, 2020
8 Keys to a Successful Medical Spa: AmSpa Virtual Boot Camp
AmSpa's Founder and CEO, Alex Thiersch, JD, shares 8 tips that could be key to the success of your medical aesthetic practice. This episode includes full audio from the first section of AmSpa's new Virtual Boot Camp. Visit americanmedspa.org/virtualbootcamp for more information.
1 hr 4 min
Apr 15, 2020
PPP Progress and Other COVID-19 Updates
The CARES Stimulus bill and its PPP program is a fluid situation. This podcast will cover the new updates with the program since last week and will provide insight how to get the most support possible from the CARES Stimulus bill for your medical spa.
Apr 14, 2020
How to Make $15,000 Per Day in Injectables
Heather Rypien, BSN, RN explains how she was able to help build a practice making five-digit sales daily on injectable treatments. Note: This podcast was recorded the week before the widespread shutdown due to coronavirus.
Apr 8, 2020
The CARES Stimulus and Med Spas, MSOs, and Independent Contractors
Recording of a Live Q&A About What You Need to Know With: * Alex R. Thiersch, JD, Founder and CEO, AmSpa * Patrick O'Brien, JD, Legal Coordinator, AmSpa * Ben Hernandez, Partner, Skytale Group * Jessica Nunn, Partner, Skytale Group * Michael Byrd, Founder and Partner, ByrdAdatto * Brad Adatto, Founder and Partner, ByrdAdatto
1 hr 26 min
Apr 7, 2020
Generating Income While Closed Due to Coronavirus
Board-certified dermatologist Leslie Baumann, MD, talks about how online skin care helps her bring in revenue in a world of social distancing, and how her online software company—Skin Type Solutions—can help other practices do the same.
Apr 2, 2020
Applying for Emergency Funding Under the Payment Protection Program (PPP)
Alex Thiersch, JD, CEO and founder of AmSpa and Patrick O'Brien, Legal Coordinator for AmSpa, run through the requirements of getting a loan and what you need to start preparing, including: * Who qualifies; * How much they can get; * What documentation they’ll need; * What the process is like; * And more. This is an audio recording of a live webinar broadcast. Click here to download the slides. Click here to download the PPP Fact Sheet from the US Treasury Department. Click here to download the loan guidance sheet from the US Chamber of Commerce. Click here to download the PPP loan application.
1 hr 42 min
Mar 31, 2020
A Conversation With Allergan
Tune in for an update on how Allergan is dealing with this crisis from a general standpoint, how Allergan is helping its small business clients, and advice for folks who are nervous about bills and inventory. Alex Thiersch, AmSpa Founder and CEO chats with Carrie Strom, SVP, US Medical Aesthetics and Brent Foster, Associate Vice President, Allergan Practice Consulting Group about topics like: * What insights does Allergan have about the impact of the virus on the aesthetics market? * What is Allergan doing today to help customers? * What plans does Allergan have to stimulate the market once we can reopen? * Do you think interest for aesthetics procedures will still be strong post-COVID-19?
Mar 30, 2020
How To Get Relief From Stress and Anxiety During This Difficult Time
Learn practical ways to get relief from stress and anxiety during this difficult time. Wendy Collier will offer things you can do each day to give you a break from feeling worried so you can be your more positive self. This includes a powerful daily practice you can do first thing each morning that will make a BIG difference in your entire day. Wendy will also share 5 ways you can manage any fears that come up so you can tackle the challenges that are in front of you, much more effectively and productively.
1 hr 10 min
Mar 26, 2020
Business Strategies to Cope with COVID-19
Hearing about the slowing economy and uncertainty is topic #1 in recent days. This discussion will highlight what we have control over at this volatile time. Learn strategies that provide you a baseline of information of how you can stay in action when and if appropriate for you. * Finance: Determining Cash Flow – Prioritize What You Have to and Can Skip Paying * Finance: Negotiating with Vendors to Extend Your Terms and Get You Through * Team: Transparency, Training, and Being a Good Source of Information and a Leader During a Crisis * Virtual Tele Medicine and Video Conferencing: Using systems to allows you to see patients for Consults, Pre-operative visits and Post-operative visits. * Train on Technical: Recommendation and Selling Skills during Possible Closure * Putting a Virtual Special Sales Event Together to Create Cash Flow Now * Advanced Gift Card Sales and Package Incentives Online * Consider a Concierge Travel Service For the sample letter Bryan mentions,…
1 hr 1 min