Catherine Maley, MBA, has been a part of the explosive growth of medical aesthetics for decades. This week’s Medical Spa Insider dives into her extensive knowledge of marketing and practice management to pin down the best practices for attracting and retaining patients in the modern medical aesthetic marketplace. Listen in to hear about:
- Common misconceptions about medical aesthetic marketing;
- The most common business needs for plastic surgeons that approach her for help;
- The challenges of having to be everything in order to compete in today’s world;
- What modern patients are looking for when they search for aesthetic services;
- The importance of consistency for customer service and the patient experience;
- How to cultivate a patient for life;
- And more!