Battlecards are never done. Battlecards are trial and error. Battlecards are usually not pretty. But, battlecards are also a highly effective way to mobilize information from research, mentors, coaches, and more, into powerful sales assets.
In this edition of the Master Sales Series we are talking about sales battlecards. What is a sales battlecard? It sounds like a buzzword, but probably because it is a buzzword. They originated as a competitor analysis tool, but today, battlecards are applied in a variety of contexts, including story development. For example, in large organizations, collaborating to build battlecards can bridge gaps between different stories being told and drive alignment through the entire sales floor.
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