318: The Customer Journey After the Sale, with Michael Watkins
26 min
How to fix a broken Customer Journey after the sale is no easy feat, but we have the man who did just that.  Originally from Australia, Michael Watkins VP of Partner Success at Vendasta, packed up his family and took on winter in Canada. Watkins takes us through the customer journey by reviewing all of the talk tracks, all of the scripts, and all of the vignettes, or whichever word you want to use for your customer success teams. It's important that it's not just a one and done, but instead takes iteration after iteration. It requires listening to the team, listening to customers, watching the conversion points, and seeing what's working and what's not. Once that process is defined, be prepared to make constant changes to refine it. Watkins is passionate about helping business owners and marketing professionals understand the digital ecosystem as it continues to evolve. His recent highlights include: - 11% Digital revenue growth benefit through successful digital sales transformation program. - $2.35 Million in revenue growth delivered through tactical webinar project. - Leader of 17 talented individuals, responsible for: 50+ Sales tools, L&D and customer experience. - Developed strategic partnerships with global vendors to improve and progress sales development. With over 10 years professional digital marketing experience, Watkins remains focused on expanding his skills, and continuing his career progression towards a Strategic Marketing/ Program Management role within Innovative Digital Products.
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