Selling to the C-Suite can be difficult, getting past the gatekeepers can be even harder.
George's Top Tips this week are brought to you by you! The listeners! We tackle how to get past the Gatekeepers to gain influence from the C-Suite. The ability to effectively influence C-level executives means you need demonstrate how your solutions solve C-level business problems. Gaining access to top executives is the first step towards influencing their buying decisions. George goes into detail about how to build yourself as a trusted expert by asking for warm intros and having case studies to show value. He shares how to present yourself as a brand and how to create an even stronger one.
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