Conquer Local with George Leith
230: Mission: Radio to Digital, with Jamie Cohen
Feb 27, 2019 · 23 min
The hardest working man in digital gives us his take on aligning a businesses mission to a clients mission.
The Conquer Local podcast is traveling to Malibu this week - we pick the brain of Jamie Cohen. Jamie serves as the VP of Local Digital for Salem Media Group and is the catalyst to the launch of their digital agency and go-to market model, Salem Surround. He explains how they reintroduce what they have been doing for clients by positioning it in a different way. Jamie tackles the commission shift from radio to digital and the go-to market philosophy by focusing on prospecting and selling.
Salem Media Group is a publicly traded media company with direct ownership of more than 115 radio stations, 100's of websites and 1000's of apps.
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