Conquer Local with George Leith
221: Reputation Ownership, with Todd Collins | The New Marketing Stack
Dec 19, 2018 · 30 min
“We don’t trust the business. None of us do. We always trust the consumer’s opinion.” — Todd Collins
An online reputation is the gatekeeper of all local purchases because the business with the best reputation will consistently beat out their competition. Local businesses need to be making regular deposits into their digital bank and actively managing their digital footprint if they want to succeed in their markets.
Todd Collins, COO of Platinum Reputations, was one of the pioneers in the reputation space. In this edition, he shares horror stories from clients who were ravaged with negative reviews, the difference between reputation monitoring and reputation management, and the elevator pitch you need to properly position reputation for the prospects that need the solutions most (but might not know it).
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