220: Reimagining Email Marketing, with Deepak Surana | The New Marketing Stack
23 min
Email is so 2006. Or is it...? Misconception runs rampant on the perceived value of email as the masses continue to embrace new marketing technologies and platforms. However, the fact sill remains: email is one the most widely used and engaging marketing platforms in the world. This week, we are joined by Deepak Surana, VP of Product Management for OutboundEngine. Deepak shares his insights on the value of generating brand awareness, the importance of falling in love with the customer's challenges, the connection between email and best-in-class marketing, as well as his handcrafted pitch for email solutions. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
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