The Lighthouse Strategy is all about how companies can hone in on a particular niche that they aim to serve. Their niche could be anything ranging from restaurants to dentists to real estate agents.
Dennis Yu, CEO of Blitz Metrics, is our guest this week on the Conquer Local Podcast. One of the most requested topics for the podcast is how to acquire new leads. When it comes to lead generation, this is the strategy Dennis recommends to all agency owners, regardless if you've got an established business or are just starting on their own. It's called The Lighthouse Strategy.
Who is Dennis Yu? Dennis is an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PibCon, Conversion Conference, Gultaggen, and Marketo Summit. He has been featured in the Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News, and co-authored "Facebook Nation" - a textbook taught in over 700 colleges and universities. When he isn't spreading his expansive breadth of knowledge, he can be found eating chicken wings, playing ultimate frisbee, and spinning wild metaphors with the enthusiasm of a thousand raging fires.