Developing a brand identity for your agency is one of the best ways to take your brand to the next level. Master Sales Series ( https://www.conquerlocal.com/podcast/ ) this week brings you the importance of having a robust brand identity. Strong brands are all around us. In our modern, digitized world, people are seeing an alarming number of brands everywhere they turn. Remember that study ( https://www.nytimes.com/2007/01/15/business/media/15everywhere.html ) done in 2007 about people being exposed to 5,000 advertisements a day? Well that number has increased ( https://stopad.io/blog/ads-seen-daily ) with the surge in mobile smart devices, increased social media usage from all demographics, brand placements, and everything you might see in day-to-day life. Companies and people leverage their brands to connect with customers and clients. With a strong brand, it is easier for your audience to get to know you.