Benji McPhail - Program Director for 105.5 FM, The Colorado Sound
Play episode · 58 min
I sit down with Benji McPhail, program director for 105.5 FM, The Colorado Sound.  You need to listen to this station, period.  We go through his musical journey - starting in 5th grade, getting weeded out of journalism in college, to being a milkman in 2008, to curating an amazing music collection.  How do you grow a station with zero marketing dollars?  Get people in a good mood, dive deeper into the artists - give listeners what they want, and a bit of what they need.
I also get a longtime question answered: Why KBCO loved the steaming dumpster fire of a song called "Welcome to the Boomtown" by David and David.
Please listen and add the station to your friend's car!
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