Building your brand in the online environment of today with Selma Schönburg & Simon Severino
Apr 17, 2019 · 1 hr 5 min
"Social media is my favorite soap opera"
Selma Schönburg gives insights into how to start and build an online platform and community. Notorious Magazine has over 1m unique visitors and is the 3rd biggest online lifestyle mag in Austria.
She discusses the importance of good content, a dedicated team and exactly knowing who the people are that consume the content. Schönburg explains how social media can be used to reach and engage your target audience and how content should be managed to be attractive.
This episode also focuses on the responsibility content creators have for their audiences and how important being aware of this is, when building a brand.