Ep 131 How to teach yourself anything in less than three months
5 min
How to teach yourself anything in less than three months
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
129. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read
Reading and research are some of my favorite things. (I’m guessing that doesn’t surprise you too much...especially if you’ve ever dug into the show notes for the podcast.) For this reason, I frequently get asked for my top book recommendations. While completing the citation list for my own book (which has over 210 citations by the way!) a few sources popped up often enough that it felt like a great time to do this episode. Plus, if you want to buy a brainy book this holiday season for a friend or loved one any of these could be a great choice! There are, of course, links to all the books I will be talking about in today’s episode within the show notes. AAAAND...while it doesn’t officially come out until May 2021, there are also links for my book, Unlocked, in the show notes as well, which I’ll update as we get closer to the launch (and beyond). SO…that is exciting to check out as well. Happy reading! I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: * [02:36] If you’ve been listening to the podcast for a while, it likely won’t surprise you to learn that when people ask me for my book recommendations I always ask more questions. For example, “what are you looking to do with the information?” or “how do you want to apply that?” or “what’s the goal?” * [03:15] I could recommend books all day long, but this episode only includes the seven books I reference most often and most commonly recommend. I intend this to be the first in a series on the podcast where I will recommend books for various topics * [03:54] First on the list, is Daniel Kahneman’s, Thinking, Fast and Slow. Kahneman is a pillar in the field, the first to win a Nobel prize, and he (along with the late, Amos Tversky) conducted so much of the research that the field is based upon, it is amazing how many concepts are rooted in Kahneman’s work. * [04:44] If you are really wanting to understand behavioral economics and behavioral science including what it is built upon and get a peek inside the inner workings of the brain of one of the field’s founding members Thinking, Fast and Slow is definitely worth it. * [05:58] Kahneman is the source of the dual system theory of how our brains work. What I call the subconscious and conscious here on the show, he calls System 1 and System 2. If you want more about how he sees those working and how it all comes together in peoples’ behavior, Thinking, Fast and Slow is a great book for you. * [06:42] Next, we have our other Nobel laureate, Richard Thaler, and the book he co-authored with Cass Sunstein, Nudge. * [07:52] If you are looking to influence behavior through nudging, to “improve decisions about health, wealth, and happiness,” and just want a great foundation in the entire concept of nudges and choice architecture, I highly recommend Nudge. * [08:14] The last of the foundational “most common books you have likely seen on any behavioral economics list,” is Predictably Irrational, by Dan Ariely. * [09:04] If you have not yet read Predictably Irrational and are interested in “the hidden forces that shape our decisions” I highly, highly recommend this book. If you are looking for a first foray into behavioral economics books to start reading, I would likely start with Predictably Irrational because it is so relatable. * [10:04] The first book in our next category (of marketing/branding/communications) is called The Buying Brain: Secrets for Selling to the Subconscious Mind by AK Pradeep. He gives great insights into the brain: how it has developed (with details on the senses), as well as the processes going on in the brain AND how it relates to today’s buying behavior. * [11:46] The next book is another one you may not have heard of or seen on lists before, it is called Neurobranding, by Peter Steidl. It gives a baseline of neuroscience and how the field applies to marketing, it came out a few years after The Buying Brain in 2014. - (NOTE: That link is to the edition I have, which at the time of posting this is a bit expensive, so it may be out of print. There is an updated version here, but the content appears to be a little different. I’m sure it is still great, but can’t personally vouch content and it might differ a bit from what I said was included during the episode.) * [13:22] This next book is kind of a bridge between the marketing space and productivity – it’s Friction, by Roger Dooley. Friction is such an eye-opening book. It has so many practical examples that apply to business like expense reports with unnecessary friction and forms on a website that had small changes that increased (or decreased) usage and adoption rates. * [14:43] Reducing friction is important, but you need to know the behavior you are trying to nudge people toward before focusing on changing the processes. This book helps you see how other businesses have accomplished that, and ways you can relate it in your own business. * [15:06] Our last book is all about productivity and being less distracted. Or as Nir Eyal calls it, Indistractable. * [15:36] Nir shares about motivation, understanding your internal and external triggers, how they apply to you, making time for the things that matter, and helping you to actually focus on them. * [16:02] I really loved part three on “hacking back” external triggers. * [17:49] This book will help you understand how to find your traction and also how to keep yourself from getting distracted from those most important things. * [18:17] As a recap, our foundational books are: Thinking Fast and Slow by Daniel Kahneman; Nudge by Richard Thaler and Cass Sunstein; and Predictably Irrational by Dan Ariely. * [18:31] Then our marketing and brand books, The Buying Brain by AK Pradeep and Neurobranding by Peter Steidl, and we bridge the path between marketing, efficiencies, productivity, and experience with Friction by Roger Dooley, and round it all out with Indistractable by Nir Eyal. * [19:14] And, my book, Unlocked is scheduled to launch on May 11, 2021. Woohoo! * [19:52] Have you read any of these books? Which one are you going to pick up first? Is there a go-to book you think should be in my next review episode? Come share it all with me on social media (links below). Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Get Your Books! * Thinking Fast and Slow * Nudge * Predictably Irrational * The Buying Brain * Neurobranding (the edition I have, which appears to be out of print as it is more expensive) * Neurobranding (Updated Edition) * Friction * Indistractable Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. * Special Year-End Sale 👈🏻🥳 Past Episodes and Other Important Links: * 3 Ways You Can Limit Everyday Distractions * Dan Ariely Interview * NUDGES & Choice Architecture * Incentives – The “N” In NUDGES * Understanding Mapping: The “U” in NUDGES * Defaults: The “D” in NUDGES * Expect Error: The “E” in NUDGES * Give Feedback: The “G” in NUDGES * Vision Does N…
21 min
Thinking Critically
Thinking Critically
Intelligent Speculation
#26: Physics, Critical Thinking, and Personal Finance
In this episode, I am speaking with Jacob Lund Fisker about physics, critical thinking, and personal finance. We discuss: •His journey into science and why he chose physics. •How a website on anti-consumerism that he stumbled across in graduate school is what first interested him in economics and personal finance. •How the current economic paradigm of infinite growth conflicts with the laws of physics and is unsustainable. •His philosophy of critical thinking . •What a tragedy it is that many people don't continue to develop intellectually after college. •The power of first principles thinking. •Possible reasons for why critical thinking is not more widely taught. •And other topics. Jacob wrote the first popular blog on financial independence and extreme early retirement. As one of the progenitors of the F.IR.E movement (i.e., financial independence. Retire early), his philosophy embraces a more responsible way of living beyond the wake, work, and consume cycle that encircles capitalistic societies today. His book, Early Retirement Extreme (ERE), which applies systems theory to personal finance has sold over 40,000 copies. An astrophysicist by training, he retired at 33 and now focuses on practical aspects of individual adaption to the impacts of energy resources and climate breakdown. You can find ERE websites of interest here: http://earlyretirementextreme.com/ https://wiki.earlyretirementextreme.com/ https://forum.earlyretirementextreme.com/ You can find the ERE book here: Paperback and Kindle: https://www.amazon.com/dp/145360121X Audiobook: https://buy.bookfunnel.com/zvjq7i422n This show is supported and produced by Final Stretch Media. Final Stretch believes in creating something that disrupts attention spans and challenges the marketing status quo. They do this by creating high quality visual content that captivates your audience. You can find them on: Facebook: https://www.facebook.com/fsmedia2020 Instagram: https://www.instagram.com/finalstretch_media/ This show is also supported by QuikLee; the creators of Brain Racers. The world's first ever live racing competition for the brain. Download their app and play live on the weekends on an iOS device against the world. I have raced and it's a blast! App Download: https://apple.co/33n8aJs
2 hr 26 min
Making Positive Psychology Work Podcast
Making Positive Psychology Work Podcast
Michelle McQuaid
Are You A Humble Leader? Podcast with Edgar & Peter Schein
In this week’s podcast, we explore how humble leadership and humble inquiry can help to improve our workplace cultures. Connect with Edgar & Peter Schein: * http://www.scheinocli.org/ [free_product_purchase id="96480"] You’ll Learn: * [02:07] - Ed shares clarifies what is culture and how we can shape it. * [05:10] - Peter shares what Humble Leadership is and why it matters to workplaces and their culture. * [09:13] - Ed gives us an insight into what Humble Inquiry is and what role it plays in Humble Leadership. * [13:09] - Peter shares some of the barriers to inquiry. * [16:49] - Ed highlights some practical tips for growing an attitude and approach of Humble Inquiry in workplaces. * [22:18] - Peter shares where performance measurement and humble inquiry can collide. * [24:52] - Ed and Peter enter the lightning round. Thanks for listening! * MPPW Podcast on Facebook * The Anatomy of Peace by the Arbinger Institute * Reinventing Organizations by Frederic Laloux * Book by Bob Johansen Thanks so much for joining me again this week. If you enjoyed this episode, please share it using the social media buttons you see at the bottom of this post. Please leave an honest review for the Making Positive Psychology Work Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. They do matter in the rankings of the show, and I read each and every one of them. And don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free! You can also listen to all the episodes of Making Positive Psychology Work streamed directly to your smartphone or iPad through stitcher. No need for downloading or syncing. Until next time, take care! Thank you, Edgar & Peter!
32 min
The Digital Supply Chain podcast
The Digital Supply Chain podcast
Tom Raftery
The shift to Product as a Service - a chat with me, Tom Raftery!
A scheduling snafu meant that I was without a guest for this episode today, so I did what any good podcast host does in this situation, I stepped in and filled the breach myself! I normally prefer to let my guests shine on this podcast, showing off their expertise while I stay mostly quiet, throwing in the occasional question from time to time. Obviously this time, that wasn't a possibility, so I riffed on the global shift we are seeing to Product as a Service - what it is, why it is happening, and why it is a win, win, win (for the manufacturer, the customer, and the planet). I finished referencing the automotive industry, and drawing from a recent Forbes article I wrote called the iPhonification of the Auto Industry, which speaks a lot to this and other related topics. Worth a look if you are interested and have a few spare cycles. If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message over on my SpeakPipe page or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to). To learn how supply chain leaders improve end-to-end supply chain visibility, download the research study of 1,000 COO’s and Chief Supply Chain Officers – “Surviving and Thriving How Supply Chain Leaders minimize risk and maximize opportunities” (https://www.sap.com/cmp/dg/supply-chain-leaders/index.html) And if you want to know more about any of SAP's Digital Supply Chain solutions, head on over to www.sap.com/digitalsupplychain and if you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks. And remember, stay healthy, stay safe, stay sane!
25 min
Badass Digital Nomads
Badass Digital Nomads
Kristin Wilson
How to Work Remotely from Iceland for Six Months
What if you had six months to explore Iceland - all while being insanely productive at work? Now, you can with Iceland's new long-stay visa and work permit for digital nomads and remote workers. The Iceland remote work visa is open to citizens of all nationalities. In this podcast, Kristin explains how to qualify for the visa, what the requirements are, and the pros and cons of living in Iceland as an expat or digital nomad. Plus, get insight into what it's like to live at a co-working and co-working space in the remote West Fjords of Iceland. Show sponsor: Get 10% off your entire order plus free shipping over $99 at www.thehemphaus.com with promo code TWK10. EPISODE RESOURCES AND SHOW NOTES * Video: Work Remotely from Iceland * Learn more about Iceland's Remote Work Visa: https://work.iceland.is/ * Apply here: https://utl.is/images/L-801_Long-term_visa-07.pdf RELATED PODCAST EPISODES: * Coworking and Coliving in Iceland Interview * Digital Nomad Visa Pros & Cons ....................................................................................................... WORK WITH KRISTIN: * Book a private consultation * Relocate abroad with Orbis Relocation or Poker Refugees Support the Badass Digital Nomads Podcast: * Become a Patron for $5 per month * Leave a 5* Review: https://lovethepodcast.com/digitalnomad * Leave a voice message * Submit a question or recommend a guest (feedback survey) * Buy new Badass Digital Nomads Merch (Teespring.com/Stores/TravelingwithKristin) Connect on Social Media: * Follow on Instagram * Subscribe to Traveling with Kristin on YouTube * Subscribe to Digital Nomad TV on YouTube * Join the Badass Digital Nomads Facebook Group Podcast descriptions may contain affiliate links of products and services we use and recommend at no additional cost to you.
24 min
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job
Mac Prichard
How to Make the Most of Your Alumni Network in a Job Search, with Tiffany Waddell Tate
You’ve updated your resume, figured out what lights you up, and held informational interviews. But you might still be missing an important piece in your job search: taking advantage of your alumni network. Find Your Dream Job guest Tiffany Waddell Tate offers a reminder that you have access to people across all sectors and locations simply because of where you were educated. Tiffany suggests using LinkedIn or the Career Services Office at your alma mater to connect with others from your school, and always remember to give back as much, or more, than you ask for. About Our Guest: Tiffany Waddell Tate (https://www.linkedin.com/in/tiffanywaddelltate/) is the CEO and founder of Career Maven Consulting. (https://www.careermavenconsulting.com/) It’s a career coaching and talent development firm. Resources in This Episode: * If you’re ready to create a resume that gets noticed, take a look at Tiffany’s mini-course, The Resume Cure. (https://careermavenacademy.teachable.com/p/the-resume-cure) * From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)
28 min
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