Feb 17, 2020
Ep. 328: Go Vertical Or Go Home
Related TEK2day article: "Go Vertical or Go Home" (premium):
https://tek2day.com/2020/02/17/go-vertical-or-go-home/
Unless your name is Amazon, Apple, Facebook, Google or Microsoft, it is best to pursue vertical go-to-market and product strategies. Only the previously mentioned Technology giants have the requisite scale to take a horizontal approach. We provide examples of “Vertical Leaders” and “At-Risk Horizontal Players”.
Tickers mentioned: ACN, AMZN, AAPL, AVGO, BOX, CCC, CRM, CSCO, CSGP, DBX, DDOG, FB, FDS, GOOG, IBM, INFO, INFY, MFGP, MSFT, NEWR, NOW, ORCL, OTEX, SAP, SPLK, SSNC, TEAM, TWLO, VRSK, WDAY, WORK
It is increasingly risky to pursue a horizontal strategy when the platforms giants – Amazon, Apple, Facebook, Google and Microsoft – are doing the same. For example, Apple invested $4.5 billion in R&D during the most recent quarter, Microsoft $4.6 billion and Google/Alphabet $7.2 billion. Quarterly R&D spend for these giants is larger than annual revenue for mo…