Marketing Week
Marketing Week
Jul 16, 2020
Marketing and Machines: Media planning
37 min
Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for big seasonal campaigns such as Black Friday and Christmas. Hosted by Econsultancy deputy editor Rebecca Sentance, with guests Niran Chana, chief commercial officer of Gymshark, and Facebook connection planner Pete Buckley. Sponsored by Facebook.
Search
Clear search
Close search
Google apps
Main menu