Marketing Week
Marketing Week Meets... Aline Santos Farh
Feb 5, 2020 · 43 min
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Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand.

She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses:

•	What an early entrepreneurial endeavour taught her about work-life balance
•	How to cope with the increasing demand for specialist knowledge
•	Why face-to-face contact is key to customer insight
•	Why diversity is the “mother of creativity”
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