Marketing Week
Marketing Week
Mar 25, 2019
Marketing Week Meets: Keith Weed
Play episode · 38 min
Keith Weed is one of the highest-profile marketers in the world. As CMO of Unilever he oversees one of the biggest marketing organisations in the world. He is also a vocal advocate for change in the industry and is currently president of the Advertising Association, where he is leading efforts to increase trust in advertising. He has also rallied to improve the veracity of digital ad metrics and end gender stereotypes in advertising, among other things.

In a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019. Topics include:

•	The relationship marketers must have with their CFOs
•	The folly of the digital moniker
•	The risk data poses to creativity
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