Marketing Week Meets: Amanda Mackenzie
Jul 27, 2018 · 31 min
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history.
She left marketing in 2015 to work with film-maker Richard Curtis on Project Everyone before becoming CEO of Prince Charles’s charity Business in the Community in 2016. She was awarded an OBE for services to marketing in 2015.
In a wide-ranging interview, Mackenzie discusses:
Why marketers should pursue P&L responsibility
Why the complexity of unloved sectors should be appealing to marketers
The ongoing battle for gender equality in boardrooms
Why the “incredible” Richard Curtis is as good a strategist as he is comedy writer
Why most brands talking brand purpose are just paying “lip service”
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