Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers
Kimberley Seldon
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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.
It’s time to take control of your business.
Become a member of Business of Design®, today:
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Available episodes
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1 day ago
EP 273 | Out of Overwhelm with Desi Creswell
It happens to all of us—project or career overwhelm. It might be too many items on the to-do list, or maybe you don’t have enough help. You might have too many jobs, or not enough jobs, or the right number of jobs but a project that is suffering from bad luck setbacks. While there are many catalysts to overwhelm., spotting the symptoms early can help you turn things around.
In this episode we learn:
- separate facts from thoughts and start feeling better immediately
- make strong decisions to avoid decision fatigue
- embrace discomfort by naming and noticing sensations in your body
- be aware of negative self-talk
- notice where you seek a distraction from doing the task ahead
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 10, 2022
EP 272 | Experience Custom with Buildlane
I've had my hand in the creation of thousands of pieces of custom furniture. Not only am I an expert at how furniture is built and the different options that make it what it is, but we also work with a huge variety of designers. From single designers just getting their feet wet to established designers with decades of experience and a 50 person staff. From SF to NYC to Miami to STL. This gives me an interesting perspective on what custom is being made.
In this episode we learn:
- sit on everything and set a standard for your clients
- discuss the wood species with the builder, use less expensive varieties for hidden details
- stick to sheet and tube metal to keep pieces affordable
- sell the process to your clients
- custom is not a commodity, feel good about this purchase
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 3, 2022
EP 271 | Clarity Is Key with Thomas Nation
Construction law specialist, Thomas Nation of Harrion Clark Rickersbys shares his insights into the complex relationship between clients, designers, and money. Protecting yourself from litigation may just be a matter of clarity.
In this episode we learn:
- clarity around money is required by law
- proper insurance is essential protection
- a professional contract must also be legally enforceable
- it’s illegal to make any profit which is not disclosed and agreed to
- two terms, agent and principal, are reviewed in detail
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 26, 2022
EP 270 | Protect Yourself from Litigation with Jamie Lieberman
While there is no single method for protecting yourself and your business from legal trouble, a Swiss cheese defence—multiple layers of protection that work together—is a solid approach you can rely on. Jamie Lieberman of Hashtag Legal shares her experience helping entrepreneurs with the protections they need to safely run their businesses.
In this episode we learn:
- how to disclaim responsibility and limit liability when trades are hired by the client
- becoming a general contractor may be a way to remain compliant with local laws
- it’s smart to have excellent business insurance
- before you get hit with a lawsuit, you will have an opportunity to agree on a solution
- a lawyer can be instrumental in pre-litigation
- do not use text messaging for client communication
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 19, 2022
EP 269 | What's In Your Contract
In this episode, Kimberley speaks with BOD™ member, Mehnaz Malik about an important change she will make to her contract.
In this episode we learn:
- a contract with clear and easily understood language provides added protection
TAKE AWAY
Hey, who knows more about design than you?? No one! Please be part of the podcast by sending us what you love about your contract. Record a short message with your name, company, insta handle and what you love about your contract, or what you need to change. Send your audio file to cheryl@businessofdesign.com. Thank you.
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Apr 12, 2022
EP 268 | Measure It, Manage It with BOD™ CFO Larry Goldberg - REPEAT
If you can’t measure it, you can’t manage it. So says Business of Design® CFO, Larry Goldberg. Find out why analytics are the difference between mediocre success and a business that’s fully optimized in every way.
In this episode we learn:
- if you can measure it, you can manage it
- financial metrics propel us to make important changes on an ongoing basis
- key metrics are different in every business, but every business has them procrastination is the art of keeping up with yesterday
It’s time to take control of your business.
Become a member of Business of Design®, today:
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Apr 5, 2022
EP 267 | Introducing A Raise with Marylou Sobel
Are you seeing what I’m seeing? Suppliers and trades raising their rates or tacking on extra delivery, freight, moving charges. It seems like everyone is raising rates. Why? For one, they are actually impacted by cost increases, like fuel or supply chain issues, and because they can. Most companies are not waiting for permission to do that. Are you waiting for permission to give yourself a raise? Hmmm.
In this episode, you’ll hear from BOD™ Member, a very talented interior designer from Sydney Australia. Marylou Sobel, who had a few questions about raising your rate, charging travel fees, and communicating fees to clients.
In this episode we learn:
- it’s ok to raise your rates, in fact, it’s important to do so
- how to answer a question about markups during the first call
- charging for travel is part of your business model
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 29, 2022
EP 266 | I Get Good At What I Practice with Kimberley Seldon
Practice makes perfect is an expression that’s familiar to all. While most of us don’t aim for perfection in our work life, we do desire mastery of the skills that allow us to deliver on the promise of our brands. Although it’s tedious, we will get better at what we practice. In this podcast, BOD™ Advocate in Chief asks us to consider: If I get good at what I practice, what am I practicing?
In this episode we learn:
- stating your boundaries without justification takes courage, but the result is greater confidence
- practice saying no without qualifying
- defend an expensive item you’ve proposed if it is important to the project
- the goal is defending your first choice is not to “win”, it’s to stand strong
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 22, 2022
EP 265 | Expect Delays with Allison Andrew-Harris
2020 and 2021 kept most of us home for extended periods of time. The benefit of all this has been an increased appreciation for the comforts of home (or lack thereof). The result of this new or greater awareness is that many are now willing to invest more into creating comfortable homes that support a happier, healthier lifestyle. That’s great news for the interior design professional, but it’s not without its challenges. Supply chain issues and the resulting delays are frustrating, but they can be managed more effectively by relying on A-Team suppliers and vendors.
In this episode we learn:
- help your suppliers by providing drawings, inspiration photos and as much detail as possible
- provide max and min dimensions to assist with sourcing
- provide project budget where possible
- identify rush jobs up front
- prepare clients for ongoing supply chain issues
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 15, 2022
EP 264 | The 3 P's with Lanson B. Jones
To create authentic spaces that resonate deeply, we must consider the personality of the client, the personality of the site and the personality of the architecture, says landscape architect Lanson B. Jones. We discuss the 3 Ps and how to lean into them for the most impact.
In this episode we learn:
- clients have built in preferences which you can’t fight
- never fight with the architecture
- the site must be respected to achieve harmony
- start small and blow up the design
- bring uniqueness into every design
- mirror and pattern the internal and external details of the architecture
- always tour museums that are homes or gardens
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 1, 2022
EP 263 | Choose your Vendors Wisely with Daniel House Club
Building an A Team involves more than just finding the right contractor. Vendors, suppliers, and manufacturers can be partner, helping you build a business that is personally and professionally satisfying and profitable. Choose your vendors wisely say brothers, Peter and Alex Spalding of Daniel House Club.
In this episode we learn:
- stop chasing small discounts—tiny savings are not worth the additional time and hassle
- don't shop at stores that are not created to serve the designer best
- reliable, trade-oriented vendors will be there when something goes sideways
- don't buy a paper clip if you don't have to (watch expenses)
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 22, 2022
EP 262 | How To READ Your Clients with Heather Ferreras-Tokan
I landed the project! Isn’t that what we all hope to say each time we go to a consultation? Listen to new BOD™ member Heather Ferreras-Tokan share how she conquered her fear and insecurities and asked for the flat fee she needed to do her best work.
In this episode we learn:
- when discipline becomes a way of life, success is nearly guaranteed
- how to use the phrase, “in my experience”
- make your to do list on your log sheets and you’ll capture all the time you devote to projects
- how to use the READ method for communication
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 15, 2022
EP 261 | Get Different with Mike Michalowicz
Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your client’s attention, you’ll have to do something radical—you’ll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap.
In this episode we learn:
- organize clients by revenue spent and their crush factor (how much you love working with them)
- find out where your ideal clients converge and market there
- avoid being highly ignorable, approach clients in a way that gets their attention
- perform your own R&D (rip off and duplicate)
- be the true you; lean into it
- be strategic about the mediums your market in (e.g., blog, tv, print ad, Facebook ad, etc.)
- also, be strategic about the method (e.g., gift basket of cookies vs. gift basket of tequila)
- introduce keys (signifier that tells you if the marketing piece is working)
It’s time to take control…
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Feb 8, 2022
EP 260 | Commercial Vs. Residential with Two Fold Interiors
Most design firms focus primarily on residential or commercial projects. But what if you consistently take on both? In this episode, Business of Design® members and business partners, Veronica Martin and Carrie Stinson, share with us the pros and cons of managing commercial projects vs. residential when it comes to the design process, clients, and timelines.
In this episode we learn:
- best advice for transitioning between commercial and residential projects
- answering an RFP (request for proposal) may mean a substantial investment of your time
- Pros and cons of commercial projects vs. residential
- How to get your first commercial project when your focus is residential
- the difference between designing for an individual vs. designing for a company or committee
After the show, be sure to check out MO BOD™ 021 | Veronica & Carrie Talk Long Term Goals. Exclusive to BOD™ Members.
It’s time to take control of your business.
Become a member of Business of Design®, today:
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Feb 1, 2022
EP 259 | Stengths and Weaknesses with Sierra Collins
Understanding your unique personality goes beyond improving your communication skills. In this episode, Sierra Collins explains how this information and new understanding helps you identify your strengths and weaknesses, aids in better decision making and goal setting, and can even help you create effective plans of action.
Having recently completed the DISC Assessment herself, Team BOD™’s own Cheryl Horne shares her experience and takeaways from gaining a better understanding of her own strengths and weaknesses.
In this episode we learn to:
- use your key personality traits to identify strengths and weaknesses
- think in term of your career, not your work
- set goals to build on your strength and further develop your weaknesses
- look to others for strength in areas where you’ve identified a weakness
- set actionable steps to reach your goals
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campa…
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Jan 27, 2022
Sneak Preview of MO BOD™ 020 | Beth Walther & Maximizing Discounts
Are you playing the “let’s see what I can get away with game” when it comes to product markups? No judgement, it’s a popular method. However, there is a better way to maximize profitability when it comes to dealing with discounts, premium pricing, and trade incentives. A method that allows you to behave with integrity. Louisiana interior design and BOD™ member, Beth Walther, has done the math and will reveal her findings.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Jan 25, 2022
EP 258 | Just Think About It With Kimberley Seldon
Happy New Year! Is it too far into the year to say that? What about making a new year’s resolution… too late for that too? Not for me. In this episode, I’m going to share with you my new year’s resolution, my hope for this community and I’m going to do that in just one word.
It’s time to take control of your business.
Become a member of Business of Design®, today:
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Jan 18, 2022
EP 257 | Content is King with Salimah Mamdani
Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc. If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how make the creation of content a more manageable task.
In this episode we learn:
- content matters, but it needs to be marketed to make it effective
- to gain more and better leads, be disciplined about content creation
- develop the habit of creating content consistently
- create anchor content and then spin off that anchor for 6-12 posts
- simplify your strategy to reach more people
- business building is not a spectator sport, it requires your full participation
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 12, 2022
EP 256 | It's a New Year with Christina Falzano
Yup. It’s a new year and for many it’s the ideal time for reflection. Yes, we want to set new goals, but before we can do that, we need to audit the past.
In this episode we learn:
- going forward starts with analyzing where you are
- break out of your knowledge bubbles, online and IRL
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 6, 2022
Sneak Preview of MO BOD™ 019 | Dane Austin & Client Reveal
Business of Design® Member Dane Austin shares insights from orchestrating successful client reveals.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Jan 4, 2022
EP 255 | Designing for Builders with Crystal Collinson
If you’ve been working with residential clients for any length of time, it’s likely you’ve thought to yourself that this work would be perfect, if only I didn’t have to deal with clients! Well, working with builders and developers does allow you to sidestep the immediate desires of the end consumer, however, you still have a client…the builder. Business of Design® member and podcast host, Crystal Collinson shares the ins and outs of this specific niche of interior design and decorating.
In this episode we learn:
- tight budgets and timelines are unavoidable
- networking allows you to make connections with the right builders
-although there isn’t an end-user customer, there is a client—the builder
- the builder sales/presentation center is actually "retail interior design"
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 28, 2021
EP 254 | 200 Pearls of Wisdom with Kimberley Seldon REPEAT
This episode originally aired as Episode 200. In honor of that milestone, and now to lead you into the new year, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 21, 2021
EP 253 | Trust the BOD™ Process with Joylene Agbamuchi - REPEAT
Ready to be inspired? Nigerian designer and new Business of Design® member, Joylene Agbamuche, transformed her flagging confidence into an unshakeable foundation for success—in less than one year’s time. Her journey could be your journey.
In this episode we learn:
- charging for the consultation gets you better clients and more projects
- STEP 4 is tedious, but invaluable
- recognize the value in what you offer so you can charge your worth
- following the process means eliminating needless mistakes
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 14, 2021
EP 252 | Put a Bow on the Year with Kimberley and Cheryl
Hallelujah, it’s the end of the year. You’ve been run off your feet and it’s time to enjoy the holidays. But first…what year-end preparations do you tackle annually? How to you put a bow on the year that’s just finishing? BOD™ Director of Operations and Advocate in Chief (Cheryl and Kimberley) share some year-end musts.
In this episode we learn:
- move your “year-end” financials to mid-year
- make goals as you go
- create firm policies around holidays for staff
- give thanks and appreciation to clients, trades, and staff
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 7, 2021
EP 251 | Catching Up with Catalina Yturralde
What started out as a discussion on how to navigate the world of design industry shows and markets turned into an open conversation with Business of Design® member, Catalina Yturralde, about all things design. In additional to learning the benefit of attending markets and best practices for planning your time there, discover how life experiences influence our work as designers.
In this episode we learn:
- attend the market most related to your field of expertise, e.g., KBIS Kitchen and Bathroom
- markets can help you stay on top of new trends
- be confident and ask lots of questions
- prioritize and focus on urgent needs, it’s easy to get distracted and socialize
- sometimes it’s good to go on your own as it forces you to network
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 30, 2021
EP 250 | Collaborative Collective with Tina Marie Singh
Longtime Business of Design® member, Tina Marie Singh, shares her strategy for building a collaborative collective. Her approach involves independent designers sharing the workload and profit on all projects.
In this episode we learn:
- collaboration is a happy way to work
- online sales can be robust
- levelling up requires you to analyze where you are currently
- my client’s will pay my bills is a great mantra
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 25, 2021
Sneak Preview of MO BOD™ 018 | Best Client Ever
Business of Design® Members Darci Hether, LeAnne Bunnell, and Nyla Free, return to MO BOD™ with lessons they’ve learned from their best clients.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Nov 23, 2021
EP 249 | Yup, It Works Here Too with Jodie Carter
Yes, it is possible to secure a sizable retainer in order to proceed with confidence on your next big job. Sydney designer, Jodie Carter, shares a recent win and offers advice on how to get where you want to be sooner.
In this episode we learn:
- follow a process that works to attract better jobs and great clients
- raise your rates (we know you’ve heard this here before)
- speak only to your ideal (high-end) clients in all your branding
- yes, you should read your contract, in full, at the consultation
- ask for the money - you can do it
- log every minute you work on a job, be a stickler for this
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 16, 2021
EP 248 | Stay the Course with Allison Crawford
Marrying a love of real estate and interior design, BOD™ Member Allison Crawford opened her own design centric Airbnb. Add to that a relocation from Austin, Texas to Paris, France–while still running projects in Austin–and you’ve got yourself a whole new level of design education. In this episode, we talk to Allison about her experience opening an Airbnb and what it’s like to move from one country to another while still running a successful, and busy, design firm.
In this episode we learn:
- how to turn a passion into a successful business venture
- the process and experience of opening an Airbnb
- the educational value of travel
- the experience of charging for your consultation for the first time
- a new appreciation for having processes in places
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 9, 2021
EP 247 | Process Interruptus with Jerrica Zaric
The project is going smoothly, and the clients are happy. In fact, this isn't the first project you've done for these wonderful people. Out of the blue the client has a request; a change in process that requires the interior design professional to do additional work. What to do? Business of Design® member and Milwaukee designer, Jerrica Zaric shares her strategy for surviving this challenging situation.
In this episode we learn:
- to identify client red flag and address them head on
- what to do when a client questions your method of charging for services
- how to stand your ground and communicate clearly with clients
- to set healthy client boundaries
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 2, 2021
EP 246 | A Sneak Peek Inside BOD™ Live
Meet the superstars of BOD™—design professionals, just like you. Hear first-hand what works and what doesn’t. Success strategies, targeted solutions and motivation.
If you’re serious about transforming your business by implementing the systems and procedures you learn about through Business of Design™, our monthly BOD™ Live meetings will help keep you motivated, accountable, and in good company.
Become a member and connect with your peers at monthly BOD™ LIVE meetings where you’re in the spotlight.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 28, 2021
Sneak Preview of MO BOD™ 017 | Yaron Linett & Increasing Profits & Managing Trades
Yaron Linett, Principal Designer of Formal Traditional in the Washington DC Metro, and long-time Business of Design® member, shares advice on how to increase profits by adding services that clients want, what and how to charge and how to deal with clients or trades who want to work without you in the mix. Lots of juicy insights and incredible wisdom.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Oct 26, 2021
EP 245 | Ask KS with Cheryl Horne
Cheryl Horne, Director of Operations at Business of Design® fields dozens of questions from members and fans each week. In this episode, she puts Kimberley in the hot seat and asks her 3 frequently asked member questions.
In this episode we ask KS:
- Why do you only share your consultation rate on your website?
- Do you really get everything you need from the client at the consultation to fully understand their design aesthetic?
- If the client is working with a contractor or trade directly, how do you account for that work in your presentation?
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 19, 2021
EP 244 | Win the Flat Fee Game with Kimberley Seldon
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 3 | Win the Flat Fee Game
In this episode we learn:
- there’s a 99% chance you are losing money doing flat fees
- flat fees are not a shortcut to project success
- you still need to track the resource of time with flat fee proposals
- flat fee proposals are a great incentive to improve efficiencies
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Oct 12, 2021
EP 243 | Make Every Project Satisfying for Both You and Your Client with Kimberley Seldon
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 2 | Make Every Project Satisfying for Both You and your Client
In this episode we learn:
- make sure every trade who enters a project is insured
- to address unrealistic expectations head on
- to establish clear boundaries when working with the client’s trades
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 7, 2021
Sneak Preview of EP MO 016 | Juliana Oliveira & Delays and Deficiencies
In one year, BOD™ member, Juliana Olivera is enjoying explosive growth while dealing with the same pandemic issues we are all experiencing. Listen to Juliana share her thoughts on how she manages delays, deficiencies, and client expectations.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Oct 5, 2021
EP 242 | Have The Professional Life You've Always Wanted with Kimberley Seldon
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly explore a topic from Business of Design® Volume 1 | Have the Professional Life You’ve Always Wanted
In this episode we learn:
- an avoidance of the retainer is a big red flag
- sometimes our job is to say no, early in the project
- shopping with clients requires a firm plan
- when a client wants you to price multiple options, let her know it will create additional design fees
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 28, 2021
EP 241 | Tax Time with Braden Drake
There’s no way around them…taxes are here to stay. California attorney, Braden Drake, shares tips for preparing yourself for pain-free (almost) tax savings.
In this episode we learn:
- don’t mess with the government’s money
- when in doubt, open a new account
- transfer out sales tax (into a sales tax account) so you’ll have the funds when the time is right
- don’t mix personal and business expenses
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 21, 2021
EP 240 | Get Real with Kimberley Seldon
Join the party and get the scoop…KS dishes on a project meltdown and enlists the help of designer friends to do the same.
In this episode we learn:
- every difficult moment on a project requires us to look closely to see what we might have done to prevent it
- own the errors you make and make them right
- do not apologize if it’s not a mistake you made
- be firm with clients if they become aggressive
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 16, 2021
Sneak Preview of MO BOD™ 015 | Tracy And Kelsey & Accessories, Salaries
Sisters in business together? This should be fun! Kelcey and Tracy of Waterlily Interiors share what they’ve learned on the road to success—how they accessorize, which clients they target and even, what their take home pay looks like. And, spoiler alert, they don’t always agree! Join in on the conversation.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Sep 14, 2021
EP 239 | Photo Ready with Waterlily Interiors
Don’t wait for new clients to find you. Get intentional about growing your business. Designers Kelcey and Tracey hired a team, including a photographer and stylist to get their work published.
In this episode we learn:
- photograph your work—always
- use photos to tell an editorial story
- styling (that fits your aesthetic) is critical to creating beautiful photos
- outsource to help you build the business you want
- give individual items more breathing room to add dimension to photos
- keep lighting natural
- budgeting for accessories is essential if you plan to photograph
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 7, 2021
EP 238 | Repeat Business With Kimberley Seldon
In an ideal world, at the end of every project, you’d be left with a happy client who is determined to use your services in the future. Unfortunately, it isn’t an ideal world and too many hardworking, talented design professionals are struggling to gain the coveted repeat business that’s essential for establishing a solid client base. In this solo podcast, BOD™ Advocate in Chief (and designer), Kimberley Seldon shares insights into improving long-term client retention and ensuring future business.
In this episode we learn:
- completing projects is essential for developing long term, repeat clients
- allowing space to onboard additional tasks and add to the project is essential for gaining repeat clients
- upsell, ask for more work during a project that’s going well
- failing to manage a client’s expectations contributes to lack of repeat business
- keeping in touch and developing a relationship with clients, after the project ends, is a great way to ensure future business…
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Aug 31, 2021
EP 237 | Cyber Security with Boris Rapaport
From data our crack team of researchers uncovered (ok, we googled it) a cyber-security ransomware attack occurs roughly every 11 seconds and your interior design firm is not safe from demands for money. In this episode, we explore the state of cyber security and review the steps we can take to protect the businesses we work so hard to grow.
In this episode we learn:
- to understand the scope of internet-related scams
- a selection of cyber safety tools to employ
- protect your computers from attack by using a business grade anti-virus solution
- use a URL filter (it may be included with some anti-virus software)
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 25, 2021
Sneak Preview of MO BOD™ 014 | Rebecca, Lindsay, Cathy & Trades Dos and Don'ts
Welcome back, BOD™ members, Rebecca Ward, Lindsay Kjellberg and Cathy Tonks. These three California designers are back to offer tips on managing trades.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Aug 24, 2021
EP 236 | Protect Your Business with Braden Drake
As design professionals, we have a high earning potential, but it’s impossible to realize that level of profitability without taking some risks. To protect your business and your mental health, a layered approach to legal protection keeps you safe and able to do your best work. Braden talks attorney with us in a non-attorney way.
In this episode we learn:
- for maximum legal protection, it’s best to seek a layered solution
- initial layers of protection include insurance and contracts
- after the initial layers of protection are in place, assess your personal risk aversion to decide if you need further protection
- to indemnify another party is to compensate that party for losses that that party has incurred or will incur as related to a specified incident
- alternative dispute resolution is a means to solving a dispute outside of court
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcas…
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Aug 17, 2021
EP 235 | This Is Messed Up with Darcie Janzen & Beth Walther
Sometimes it’s the unplanned designer-to-designer conversations that yield the most interesting results. Listen in to a few snippets of conversation with BOD™ members, Darcie Janzen and Beth Walther.
In this episode we learn:
- you don’t have to eat a price increase
- transparent money practices make it easier to handle surprises
- give the bad information to the client straight, don’t sugar coat it
- process will save you every time
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 10, 2021
EP 234 | State of the Industry with Kimberley Seldon and Cheryl Horne
Are you feeling overwhelmed? Do you feel like projects are simply unpredictable even when you stick to process? You are not alone. In this episode, Kimberley and Cheryl discuss the state of the industry and some common themes they’re hearing from BOD™ members. Kimberley shares her own experience and frustration from her active projects.
In this episode we learn:
- what industry changes are impacting process and project timelines
- to remember the basics; when a project issue arises, consider where you may have deviated from process
- that sticking to the STEPs is easier when you are continually refreshing and reminding yourself of your process
-to consider the project and client issues that can be resolved with a higher hourly rate
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 5, 2021
Sneak Preview of MO BOD™ 013 | Iris Piercey & Project Interruptus
Is it a string of bad luck, or is something else at play? Let’s ask Iris Piercey to describe what’s happening between STEP 5 the presentation and STEP 6. What’s causing project interruptus and what can be done about it?
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Aug 3, 2021
EP 233 | Purchasing Artwork Online with Andrea Bogart
For many design professionals, the task of purchasing artwork for clients or advising them on their own purchases is challenging. Andrea Bogart of Embrace Creatives says she’s a matchmaker who pairs designers with reliable, professional artists—keeping projects on track and on budget.
In this episode we learn:
- a clear understanding of what’s considered quality workmanship, so you don’t get stuck with an inferior product
- quality begins with highly professional artists, so make sure the online art source has professional documentation
- with paper/printmaking, ensure stray pieces of backing are cut off neatly and watch for small white patches where the ink has not been evenly applied
- with fiber/textile artwork, check for even tension throughout the weaving (zoom with the dealer and ask them to hold the item up to various light)
- with paintings, ask about varnishing and avoid placing in full sun or near heat registers
- with paintings, avoid wrinkles and puckers ask to see…
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Jul 27, 2021
EP 232 | Stay In Process with Kimberley Seldon
It’s one thing to have systems, procedures, and protocols to run your business and run your projects. It’s all together something different to respect those boundaries day in and day out. In this solo podcast, Kimberley Seldon shares some of the subtle and not-so-subtle ways we get out of process and why that is never a good idea.
In this episode we learn:
- modifying your process, even a little, is usually a bad idea
- if your process for any task or job is not producing the result you want, then you need to tweak the process
- remember, in the designer-client relationship, you have the expertise
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 20, 2021
EP 231 | Trust the BOD™ Process with Joylene Agbamuchi
Ready to be inspired? Nigerian designer and new Business of Design® member, Joylene Agbamuche, transformed her flagging confidence into an unshakeable foundation for success—in less than one year’s time. Her journey could be your journey.
In this episode we learn:
- charging for the consultation gets you better clients and more projects
- STEP 4 is tedious, but invaluable
- recognize the value in what you offer so you can charge your worth
- following the process means eliminating needless mistakes
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 15, 2021
Sneak Preview Of MO BOD™ 012 | Gillian Crone & Salary
What happens when your life gets turned upside down unexpectedly? Dig deeper and try new things... says our guest today, BOD™ Member Gillian Crone. She found herself with no net to fall back on and business prospects that dried up, so she pushed herself to be courageous and aim for big results. Today, she’s a living testimonial for anyone thinking it’s time to reinvent your business and maybe, your life.
It’s time to take control of your business.
Become a member of Business of Design®, or log into your member dashboard to listen in:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Jul 13, 2021
EP 230 | The Big Reveal with Dane Austin
It’s the big moment, at last. The client reveal. With so much at stake, we can’t afford to leave anything to chance. BOD™ member, Dane Austin, shares his experience preparing for and delivering an epic styling reveal for clients.
In this episode we learn:
- take a deep breath and relax before clients enter for the reveal
- schedule a massage for yourself just after the reveal
- keep clients aware of each step of the process
- prepare clients for the expense of styling up front
- study the magazine you want a project to be included in
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 6, 2021
EP 229 | Buy Once, Buy Well with Shelley Boyd, Hosted by Jodie Carter
Building relationships with your suppliers is key as the support and expertise they can provide you with is invaluable. Understanding high-end artisan furniture allows you to educate clients on where it comes from, how it is made, and the benefits of buying hand crafted quality goods (verses the readily available alternatives).
Australian interior design and BOD™ Member, Jodie Carter, takes over the podcast to interview one of her go to suppliers, Shelley Boyd of Boyd Blue, to gain a deeper understand of the global story behind the luxury furniture her clients love.
In this episode, you will learn:
- To buy once and buy well
- The impact of cheap throwaway furniture on the environment
- How to build relationships with your suppliers of bespoke furniture
- To teach clients the benefits of slowing down and waiting for the right pieces of furniture
- To invest where you have weaknesses
- Measure results; know that what you are investing time and money in is working.
- One of the best…
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Jun 29, 2021
EP 228 | Write the Book with Kathy Buckworth
Dreamed of writing that book, but haven’t quite gotten around to it? Meet Kathy Buckworth, a professional author with six published titles and counting. Kathy has some advice on how to get started, the perks of being an author and the merits of traditional publishing vs. self-publishing.
In this episode we learn:
- you can’t know how you write until you write
- some writers start with an outline, others are pantsers (writing by the seat of your pants)
- if you don’t see it, write it
- enter a contest to test your writing
- for book proposals, you will have to identify your audience and your competition
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 24, 2021
Sneak Preview of MO BOD™ 011 | Annie Elliott & Trade Day
BOD™ members agree on most things…but not everything. Designer and BOD™ Member Annie Elliott explores a bit of a change to the sacred 15 STEP Project Management Strategy. Listen in.
It’s time to take control of your business.
Become a member of Business of Design®, or log into your member dashboard to listen in: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Jun 22, 2021
EP 227 | 3 Nos with Laura Elliott & LeAnne Bunnell
Real talk. Real designers. When you can’t decide whether you should take on the new project that you’re being offered, who do you call? Fellow BOD™ members, of course! Kimberley sent up an SOS and designers Laura Elliott and LeAnne Bunnell stepped up to help.
In this episode we learn:
- stretching creativity can be a good thing
- constraints sometimes foster creativity
- saying yes to one project means saying no to other things, personal or professional
- ask yourself if the project will consume too much psychic energy
- be aware of feeling compelled to take a project
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 15, 2021
EP 226 | More Than Talent with Maria Viola-Kuttruff
We all know it takes more than talent to make it in this business. BOD™ member, Maria Viola-Kuttruff reminds us of the value of discipline—how to use it when it matters.
In this episode we learn:
- trust your instincts when you hear or see a red flag
- the majority of tasks we do, as designers, aren’t that exciting
- avoid working with anyone who doesn’t share your ability to be disciplined
- always let people know if you are running late, even by 5 minutes
- aim for polite direction rather than a question when you want something done
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 8, 2021
EP 225 | Stick to the Rules with Shoshana Gosselin
BOD™ member, Shoshana Gosselin wrote to us and said, "I have a sticky issue and can use your advice.” How could we resist? Listen in as Kimberley and Shoshana unpack a project that went from amazing to …. let’s just say, less than amazing, when her client asked for a change in protocol.
In this episode we learn:
- constantly review how you work with clients, have it in writing
- do not be afraid to say no to a client’s request
- have the hard conversations with clients right at the beginning
- it’s ok to say, no
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 3, 2021
Sneak Preview of MO BOD™ 010 | Suzanne Manlove & Drapery Workroom Tips
After listening to BOD™ EP 191 | Creating Value with Camal Pirbhai, Suzanne Manlove has a question about how to get the most out of your drapery workroom. For example, is it a good idea to schedule a meeting with the workroom as a part of the concept phase? Listen in to the conversation.
It’s time to take control of your business.
Become a member of Business of Design®, or log into your member dashboard to listen in:
https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast
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Jun 1, 2021
EP 224 | The Supplier Perspective Hosted By Annie Elliott
The pandemic has not been bad for the interior design field. As we know, the pandemic has made consumers want to improve their homes. That, in turn, has created high demand for interior designers, contractors, and realtors. But what about our vendors and showroom reps? After all, they’re a critical part of your A Team – connecting you to manufacturers, factories, and artisans.
In this episode, Interior Designer and BOD™ Member, Annie Elliott, speaks with 3 vendors on her A Team about their experience over the last year. She’s joined by Debbie Pegher of Century Furniture, Dorothy Myers of Schumacher, and Dean Buchanan of Stark Carpet.
In this episode you will learn:
- The lockdowns affected showrooms for a very limited time. Those who were already advanced online were able to pivot quickly.
- When there are issues with merchandise – broken supply chains, foam shortage, etc. –make sure your vendors paint you a vivid picture of the circumstances to relay to your clients.
- E…
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May 25, 2021
EP 223 | Ask KS with Cheryl Horne
Members of Business of Design® have access to our private Facebook community. It’s a safe place to seek guidance from wise peers. This week, Cheryl Horne, BOD™ Director of Operations, pulled some member questions from the FB community, and she asked Kimberley to answer them on the show. Enjoy!
In this episode we learn:
- an avoidance of the retainer is a big red flag
- sometimes our job is to say no, early in the project
- shopping with clients requires a firm plan
- when a client wants you to price multiple options, let her know it will create additional design fees
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 18, 2021
EP 222 | Resimercial Design with Colleen Baader
In order to hire the most talented, capable staff, business owners rely on a variety of recruitment enticements—salary, bonus structures, flex hours, and even a dynamic work environment. Resimercial design, a home-like atmosphere for the office, is quickly becoming the defining trend of today’s office projects.
In this episode we learn:
- with commercial projects, intake comes from all stakeholders
- creating a home-like environment is one way to attract the staff you want
- in order to come to a compromise when stakeholders have disparate ideas, look for common denominators
- open offices are often a mix of focus and collaboration stations
- acoustics are an important factor in open office design
- the addition of lvp / lvt (luxury vinyl plank flooring and luxury vinyl tile) and ceiling tiles adds to acoustic comfort
- expect a mix of home and work schedules
- virtual conferencing is here to stay
It’s time to take control of your business.
Become a member of Business of Design…
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May 11, 2021
EP 221 | DISC Personality Assessment with Sierra Collins
Your individual personality affects every aspect of your life. That's why one of the best things you can do to accelerate future growth is to understand what naturally drives you. When you recognize your strengths and weaknesses, you are able to give the task in front of you your best effort. Discovering set personality patterns allows you to more effectively communicate with others.
In this episode we learn:
- the value of recognizing your strengths and limitations
- how to overcome your shortcomings and clear a path for personal and professional growth
- to understand and respect how others differ
- build a stronger team that communicates and appreciates each other
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 4, 2021
EP 220 | Beyond the Intake Process with Porsche Williams, hosted by Juliana Oliveira
Turns out the client intake process goes beyond the first phone call in STEP 1 when you are building a business on repeat and referral clients. In this episode, guest host and BOD™ Member, Juliana Oliveira of Beyond Interior Design, interviews an essential member of her team, Porsche Williams of The Prototype, who she recently brought on to manage and nurture her client relationships.
When it comes to your client pipeline, the fortune is in the follow up.
In this episode you will learn:
- Having systems in place allows the business owner to easily outsource tasks
- To outsource tasks that do not require your time or expertise
- Outsourcing frees the business owner up to maximize their creativity and energy in areas that do require their expertise
- Not being involved “in” the day-to-day operations of the business allows the business owner to see areas where improvements can be made
- An outside perspective can offer creative solutions to enhance the client experience
- To recog…
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Apr 27, 2021
EP 219 | Envy As Fuel with Kimberley Seldon
We all know social comparisons are dangerous. We simply do not have an accurate measuring tool that would allow us to compare our insides with someone else’s outsides. So, what happens when you find yourself feeling envious of someone else’s success? Turns out, like most human emotions, envy isn’t all bad.
In this episode we learn:
- creatives are hyper-aware of the success of others
- sensitivity has a positive side
- envy can blot out the good things in your own life
- it’s ok to accept uncomfortable feelings; to explore them
- how to use envy as fuel to propel yourself forward
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 20, 2021
EP 218 | Measure It, Manage It with BOD™ CFO Larry Goldberg
If you can’t measure it, you can’t manage it. So says Business of Design® CFO, Larry Goldberg. Find out why analytics are the difference between mediocre success and a business that’s fully optimized in every way.
In this episode we learn:
- if you can measure it, you can manage it
- financial metrics propel us to make important changes on an ongoing basis
- key metrics are different in every business, but every business has them procrastination is the art of keeping up with yesterday
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 13, 2021
EP 217 | Emerging Designers with Annie Elliott
As a seasoned designer, how can we best support, encourage and inspire the emerging design professionals coming up behind us? Interior Designer and BOD™ member, Annie Elliot says it’s important to have a framework (like Business of Design®) thank you. And make sure newbies know the fundamentals, so they’ll succeed faster.
In this episode we learn:
- start with a framework (BOD™ works!)
- pay yourself first and build the business model around taking a salary
- be honest with prospective clients; ask for more money if that’s what you need
- setting parameters doesn’t scare clients away as frequently as it motivates them
- set a minimum with your first job out of the gate, you’ll succeed faster
- don’t reinvent the wheel—just follow a process that works
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 6, 2021
EP 216 | Persistence Pays with Kate Hougen
Every new business owner needs a bit of luck to get started. Sometimes a peer or colleague is willing to share generously, and you learn something invaluable. Other times, you’re just in the right place at the right time and you’re willing to put in the hard work required so you can grab the opportunity in front of you. BOD™ member Kate Hougen says persistence pays off in every situation.
In this episode we learn:
- there is plenty of work to go around for
- most successful projects are true collaborations
- carve out time for goals and setting intentions
- don’t underestimate the power, clarity and focus of a clear set of goals
- find your niche
- raise your rates
- be open to different kinds of projects—knowing your ideal client doesn’t mean one type of aesthetic or style
- the importance of BOD™ and finding the right mix for your business
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&…
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Mar 30, 2021
EP 215 | Direct to Consumers with Adene Lucas
Many designers have some type of retail sales component which complements their interior design business. Others are curious as to whether a direct-to-consumer offering would add to their marketing efforts or increase profitability. BOD™ member Adene Lucas recently launched her own import business and says, yes, a retail sales component can be a healthy addition to your business, provided you do your homework first.
In this episode we learn:
- Research not only the product you are importing, but its origins
- Hire a qualified broker to navigate complicated regulations
- Be prepared for random (costly) inspections when you import goods
- Use a qualified moving team to receive items from the port (land or sea)
- Markup may need to be greater than 3 times
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 23, 2021
EP 214 | Just Say Yes with Jameelah Davis and Ebonee Clark
BOD™ members, Jameelah and Ebonee share how divine (or was it design) intervention brought them together to form their interior design company. By saying yes, they took big risks and made it work.
In this episode we learn:
- inspect items as they are delivered in order to avoid getting stuck with damaged product
- be courageous and take those projects that are a little out of reach, you’ll learn as you go
- don’t be afraid to ask for help from your trades, you don’t have to know everything
- when you get out of process, the universe will give you a butt kicking
- don’t skip steps, they are meant to be worked in order
- CASE method: consultation, anchor, shell, enhancements.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 16, 2021
EP 213 | Curate Your Business with Jennifer Jones, hosted by Laura Martin Bovard
Just like you curate your designs, it’s possible to curate your business. Be choosy when it comes to staff, clients and projects. Guest host and BOD™ Member, Laura Martin Bovard of LMB Interiors, interviews fellow San Francisco Bay area designer, Jennifer Jones of Niche Interiors, in this candid share-all conversation.
In this episode we learn:
- make the most of your time working for established firms
- the worst time to hire is when you need to hire
- listen for red flags during the initial phone call and during the consultation
- educate clients about the impact of delayed decision-making
- perfection is not the goal
- let go of self-doubt and trust your instincts
- be as picky about the staff and clients you choose to work with as you are about the person you marry
- know your value and speak candidly to clients about what your services will deliver
- letting go of the wrong clients and projects makes space for the right ones
- say NO, practice in front of the mirror
It’s t…
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Mar 9, 2021
EP 212 | Reinvention with Gillian Crone
What happens when your life gets turned upside down unexpectedly? Dig deeper and try new things... says our guest, BOD™ member Gillian Crone. She found herself with no net to fall back on and business prospects that had run dry. Finding her courage, she refused to settle and aimed for big results. Gillian is a living testimonial for anyone thinking it’s time to reinvent your business and maybe, your life.
In this episode we learn:
- working in a small town is no excuse for charging low fees
- if you are going to invest in presenting your company at a home show or something similar, approach it as a life-or-death endeavor and focus on getting a client
- don't give up, if it doesn't work, try something else, quickly
- brand yourself and your company image
- create a niche
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 2, 2021
EP 211 | Sales is Helping with Dave Lorenzo
Eager for more, great clients? Then, get out there and market your services to those collaborators who can make the connection. Sell your services and you are helping others. Plus, if you’re not out there promoting yourself, you’ll be the best designer that no one has ever heard of!
In this episode we learn:
- feel good about who you are by working with your ideal clients
- remind yourself of the best service you ever provided, that’s who you are
- target only the best, ideal clients
- target only the best collaborators and referral sources
- schedule an introduction phone or zoom meeting and follow it up with your pitch package
- if you’re not out there promoting yourself, you will be the best designer no one has ever heard of
- educate clients through instructional videos
- educate referral sources through instructional videos or webinars
- ask clients for video testimonials
It’s time to take control of your business.
Become a member of Business of Design®, today:
https:…
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Feb 23, 2021
EP 210 | Help. I Have Staff with Kimberley Seldon
If you are busier than ever, or, if you dream of building an empire, chances are you’ve fantasized about hiring your first assistant or a big team to help you handle the load. Kimberley answers an email from a BOD™ member who needs a little help creating boundaries that will help her team thrive and allow her to feel appreciated.
In this episode we learn:
- in order to successfully hire staff, you must have systems, protocols and strategies written down, that they can follow
- implementing something new, like the BOD™ 15 is simple, it’s fully outlined, but it’s not easy
- it’s not easy to make changes when you are in a rut or lack confidence
- good is the enemy of bad; sometimes letting someone go creates a better dynamic in the office
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 16, 2021
EP 209 | Momentum with Annie Elliott
These are, indeed, extraordinary times. Gaining momentum and traction on projects is a bit tricky these days, but DC Designer, Annie Elliott shares her strategies for getting the job done well and quickly.
In this episode we learn:
- we all need to be flexible right now, and keep everything in perspective
- to effectively juggle projects, separate the need to finish from the want to finish
- manage timeline expectations at the beginning
- delaying the start of the project is far better than a delay in the middle
- give clients the bad news about long timelines at the beginning
- explain to clients that the money requirements will come in cycles, not only at the beginning
- review with clients when the heaviest billing can be expected
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 9, 2021
EP 008 | Culture of Growth with Andrew Kotchen, hosted by Darci Hether
Set yourself up for success and growth by running your company like a big organization, even if you’re a one-man show. Guest host and BOD™ Member, Darci Hether of New York City, interviews her past employer, Andrew Kotchen of Workshop/APD.
In this episode we learn:
- Good work gets you good work.
- How creating systems and procedures to run an office set you up for success.
- Creating business longevity, planning for the future of your firm
- How internal operations have changed since COVID—from a logistic standpoint and interpersonal standpoint
- Recognizing opportunities for growth and strategic pivots
- Lessons from past recessions and how to make changes to avoid financial vulnerability in the future
- How to create a culture of growth
- When you surround yourself with great talent, you do great work.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 2, 2021
EP 207 | Raising the Bar with Christine Julian
You do not have to wait “feel ready” to make hard changes in your business. If you are getting advice from a trusted resource, someone who’s been there and done that, then take a leap of faith. BOD™ member, Christine Julian did just that. She raised the bar and her business has never been stronger or more profitable.
In this episode we learn:
- come prepared to each appointment with intentional questions to ask the clients
- narrow your focus to grow profitability
- set a minimum project amount to help clients self-select
- a smaller team can sometimes limit redundancies and help projects run more smoothly
- sharing past experiences elevates your creditability and helps clients make informed decisions
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 26, 2021
EP 206 | The Fast Track with Juliana Oliveira
Lackluster results, weak profit and downward mobility turn out to be powerful motivation to change. Take it from Dallas interior design professional and BOD™ member, Juliana Oliveira. She took control of her business by implementing what she learned and experienced explosive growth in one year.
In this episode we learn:
- dream big and don’t take no for an answer
- implement the systems from BOD™, they work
- it’s ok to set boundaries and take charge of projects
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 19, 2021
EP 205 | Wealth Is The Goal with Kimberley Seldon
2,040 hours is the typical full-time work week. If you are bringing home a salary of $30,000 for your full-time work as an interior design professional, you are making minimum wage. Can that really be enough compensation for the hard work you do? Absolutely not. Particularly not when wealth (not income) is the goal.
In this episode we learn:
- $30,000 for full-time work as an interior design professional is minimum wage
- pay yourself first and you will be alerted to what needs to change in your business model
- salary is the first step in a viable business model
- profit comes after all expenses, including salaries, are paid
- wealth is the goal
- accumulated wealth allows you to retire when you want
Learn more to grow your business at https://businessofdesign.com
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Jan 12, 2021
EP 204 | The Gift Of Desperation with John Stein
Hitting rock bottom, while uncomfortable, is often a necessary part of any recovery process, whether from substance abuse or the harmful effects of a work life that lacks balance, reward and satisfaction. Desperation, a gift of hitting bottom, frequently provides the motivation required to make the most important changes in your business.
In this episode we learn:
- hitting bottom provides the desperation needed to do the hard work of recovery.
- you can tune a room to improve acoustic properties
- a minute of planning saves an hour of work
- a disciplined financial plan is critical to surviving ups and downs
- why not me?
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 5, 2021
EP 203 | Audacious You with Laura Martin Bovard
Stefani Joanne Angelina Germanottais started performing as a teenager, singing at open mic nights and acting in school plays. At a young age, she realized she needed a big personality to grow into and Lady Gaga was born. In this episode, BOD™ member, Laura Martin Bovard (aka The Divine Hustler) shares her methods for stepping into a more audacious future.
In this episode we learn:
- when an issue triggers you in some way, it’s because there is unresolved pain in your past.
- it takes too much energy to keep yourself small
- creating an alter-ego can liberate you
- working from the feminine is powerful
- competition is great, as long as it’s with yourself
- it’s ok to brag once in a while, let your light shine
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 29, 2020
EP 202 | Drinking From A Fire Hose with Kimberley Seldon - REPEAT
This episode originally aired on March 9, 2020.
If you’re just discovered Business of Design™ or you’re sitting on the fence because making changes seems overwhelming, listen to Kimberley’s advice on how to get started.
In this episode we learn:
- start where you are; tackle your biggest pain points first
- take BOD™ 15 STEP Project Management Strategy in order from 1-15
- confidence comes from systems
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 22, 2020
EP 201 | Working ON Your Business with Annie Elliot - Repeat
This episode originally aired December 9, 2019.
To run a successful business, it’s vitally important to make time to work ON the systems and protocols that keep ensure projects run efficiently and effectively. DC designer Annie Elliott took this advice to heart and transformed her business—one system at a time.
In this episode we learn:
- make time to work ON your business.
- a good bookkeeper is your partner in financial matters
- select a software program can tell you what your gross, net and profit margin
- follow your own rules
- small projects take just as much time and effort as large ones, but they are far less profitable
- review job descriptions from time to time
- take time to analyze the income from past projects and spot the patterns
- plant seeds of interest with the press
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 15, 2020
EP 200 | 200 Pearls off Wisdom with Kimberley Seldon
In honor of Business of Design™ Podcast Episode 200, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom.
Learn more about Business of Design, the number one business training resource for interior design professionals.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 8, 2020
EP 199 | Avoiding Project Fatigue with Kimberley Seldon
Exhausted? Who isn’t? Kimberley shares a 5-step process for helping clients avoid project fatigue.
In this episode we learn:
- set clients’ expectations regularly
- spend more time in the design and ideation phase
- create milestones
- take project breaks
- visualize the end result
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 1, 2020
EP 198 | Social Media Is Word Of Mouth with Virginie Martocq
There was a time when getting published meant immediate success for the interior design professional. Boy, have things changed! For traction these days, designers need to rely on a variety of media and social media, which is just digital word of mouth.
In this episode we learn:
- getting published used to be a sign that you’d made it
- magazines no longer have the authority they once held
- getting published has a secondary benefit of reminding clients you are active
- local, community saturation will likely generate new clients
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 24, 2020
EP 197 | We Or Not To We with Kimberley Seldon
To We or not to We, that is the question. And who better to answer it than BOD™ Advocate in Chief, Kimberley Seldon? KS gets help from sales expert, Nikki Rausch as she tackles this important question.
In this episode we learn:
- women often say "we" in reference to their work while men often say "I"
- deflecting personal praise can signal a lack of confidence
- using we language can lead to feeling more empowered
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 17, 2020
EP 196 | Transformation with Lisa Laliberte-Alle
Transformation is possible. However, working harder at current (and ineffective) methods will never produce the dramatic changes that lead to transformation. For real change, transformative change, start at the beginning and be prepared to abandon old strategies for new.
In this episode we learn:
- satisfy your existing clients and they’ll do your marketing for you
- the process for determining a realistic budget is built into the BOD™ 15
- tell your client what is going to happen at each step along the way
- create strategies to help you keep in touch with your clients after the project is completed
- consider showing a completed client binder at the consultation
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 10, 2020
EP 195 | Set for Success with 3877
How to foster a compassionate—and award-winning—work environment during times of crisis? Business partners Dave Shove-Brown and Dave Tracz say it all comes down to leadership via transparency and vulnerability.
In this episode we learn:
- transparency fosters autonomy
- team members need to know the stakes in order to contribute effectively
- encourage everyone who works for you to be expert at something
- everyone has to empty the dishwasher
- there is no avoiding the role owners play in managing interpersonal relationships
- when hiring, include an informal opportunity to meet the potential team member
- corporate culture is a mix of personality dynamics, shared environment and appetite for innovation.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 3, 2020
EP 194 | Lessons from Clients with Virginie Martocq
Transitioning from publishing interior design shelter magazines into taking on real-life clients wasn’t quite as easy as imagined, says Virginie Martocq. In this episode, Virginie shares lessons she’s learned from her best and worst client experiences.
In this episode we learn:
- be firm with your opinion; double down with clients who second guess
- talk about money early
- if you don’t feel good about the fit with a client at the consultation, walk away (if you can afford to)
- avoid clients who cannot make up their minds
- take time after a negative client experience to evaluate (in order to avoid a repeat
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 27, 2020
EP 193 | Resilience with Andrew Mitchell
When the hits just keep on coming, resilience allows us to persevere. In this episode, we’ll talk interior design coach, Andrew Mitchell about how to develop and foster resilience through gratitude, empathy and mindfulness.
In this episode we learn:
- stop pretending you have your sh*t together and ask for help.
- seek balance by feeding all areas of your life
- nurture relationships in your community
- practice gratitude—start a gratitude journal
- practice empathy with the people in your life and people you don’t know
- replace negative self-talk with kind and encouraging words
- practice mindfulness; be present
- commit to the above activities and schedule time to practice them in your diary. Positive change comes with equal measure of intention (knowing what you want more of) and attention (applying yourself to make it happen).
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 20, 2020
EP 192 | Operations Manual with Jodie Carter
By now, you may be convinced that written, repeatable systems are the key to your success as a business owner. Great. Now what? It’s time to write the Operations Manual, says Sydney designer, Jodie Carter.
In this episode we learn:
- written systems allow you to delegate effectively
- hiring is simple, once you have the systems written down
- each task can be broken down successfully
- to experience more organization and control on projects
- pass tasks on to staff with ease
- no more micro-managing
- take weekends back
- spend more time designing.
- run projects with less chaos
- an operations manual creates company value
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 14, 2020
EP 191 | Creating Value with Camal Pirbhai
We continually deliver quality and value to clients by relying on the trades, suppliers and manufacturers who make us look good each and every time. In this episode we hear insights from a soft furnishings expert, one of Kimberley’s A Team.
In this episode we learn:
- designers should demand more from their workrooms
- there are endless variations which will create custom looks
- when the budget is tight, spend more on fabrication and less on material
- pay attention to hardware when you want to make a statement
- quality installation is the only way to ensure window coverings will hang perfectly
- never skimp on hiring the best trades
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 6, 2020
EP 190 | Learning the Hard Way with Courtney Otte
Being new to the industry and starting a design business at a young age will definitely teach you some hard lessons, and as design professionals, I’m sure we’ve all made a silly mistake or two. Hopefully we can all learn from these lessons and each other’s mistakes so we don’t have to go through the pain of repeating them.
In this episode we learn:
- Design professionals hesitate to go into business because they think they need to take another class, but you’ll learn more working on actual projects
- Do not be afraid of failure, we learn and grow from these failures
- Be extra careful when confirming details with contractors, trades and suppliers through text or email, if you’re not this could lead to some very expensive mistakes
- If your clients have to ask you a question after they read your contract then you need to change your contract, it should already answer all of their questions
It’s time to take control of your business.
Become a member of Business of Design…
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Sep 29, 2020
EP 189 | Well Styled with Margot Austin
To create the most compelling photos of your projects, you must do more than just document the space. By working with a team of professionals that includes a photographer and an expert stylist, you’ll be able to produce a narrative that markets your services to your ideal client or the publication you want to pursue.
In this episode we learn:
- the stylist oversees art direction; providing direction for the overall narrative of the story
- preparing for the photo shoot is a huge percentage of the effort that leads to great results
- avoid the cliches—stilettos and a Kelly bag on the floor of the entrance or the Hermes blanket on the sofa
- always put the toilet seat down for shoots
- your chances of getting published increase when you work with a stylist who is connected to the magazine you want to appear in
- before scheduling the photo shoot, determine where you will use the images
- a stylist helps when the designer is too close to the interior or “over it” because they’v…
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Sep 21, 2020
EP 188 | Can You Be Friends With Clients with Isabel Gomez
Is it possible to be friends with clients? Belgian designer Isabel Gomez has all the answers and specific reasons why identifying your ideal client is may be the boost your business needs.
In this episode we learn:
- working for friends is possible—just follow the rules
- taking responsibility gives you the opportunity to make positive changes to your method of working
- narrowing down the description of your ideal client informs every decision you make
- absolutely everything you do has to be intentional and related to your ideal client
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 14, 2020
EP 187 | Copy That with Margot Austin and Hillary Smyth
Precise and compelling copy that harmonizes with your best images can entertain, inform and delight your audience, but it also needs to establish your authority and brand position. There are specific strategies that will allow you to capture the attention of the clients you want to work with now and in future.
In this episode we learn:
- use direct, simple language, short sentences and present tense
- use adjectives sparingly
- develop words and phrases that reflect your brand and use them often.
- be lighthearted, not juvenile
- start with the main point
- tailor the writing style to suit the platform
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 7, 2020
EP 186 | Close the Sale with Nikki Rausch
The sales process, whether you love it or hate it, isn’t about you. It’s about the client. Sales coach Nikki Rausch says there is a right way to engage the client and close the sale.
In this episode we learn:
- sales is something you do with a client, not to a client
- how to prepare yourself for the sales process
- dog calling vs. cat calling energy
- a 5-step process for sales
- most people will not make a decision to hire you, unless you ask them
- issue a final invitation for the client to buy
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 31, 2020
EP 185 | Design Matters with Isabel Gomez
Designers don’t just make spaces nice or pretty or even gorgeous, we create experiences that make spaces matter to the people who use those spaces. Whether it’s a bedroom, or a kitchen, an office, a restaurant, or a garden, the work we do improves and enhances the lives of so many others.
In this episode we learn:
- quality takes time
- before we can design, we have to diagnose the actual problems
- we do clients a disservice when we only give them what they ask for
- we have a huge impact on people’s lives
- designers impact their client’s lives in meaningful and lasting ways.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 17, 2020
EP 184 | Design It, Build It with David Supple
When we graduate from a design or architect program and start working, it’s pretty likely our education is only just beginning. Architect, design build expert, David Supple says the insecurity we feel in our first jobs is similar to how you might feel as a chef, if you had never cooked, but had to create recipes. Becoming an expert takes time. Surround yourself with people who have the skills you don’t, and you can speed up the process and serve the clients.
In this episode we learn:
- education doesn’t end with formal programming
- preparation before the design process is critical to success
- someone has to take the lead on the project
- expertise is built over time
- a cohesive team of experts is the best way to satisfy clients
- create a love it and loathe it list prior to hiring
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 10, 2020
EP 183 | BOD™ Alert | Protocol Adjustments COVID-19
2020 will definitely be one for the history books! As cities and countries wrestle with pandemic challenges, what’s happening to the design professional’s business? Cheryl Horne, Janeen Laudenback and Kimberley Seldon discuss how projects and clients have changed and what we can do to protect ourselves.
In this episode we learn:
- how to discuss new protocols for site visits
- to prepare clients for much longer lead times
- how to consider the comfort level of your clients and your trades
- what protocol adjustments are required because of COVID-19
- how to get trades on site safely for Trade Day™
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 3, 2020
EP 182 | Asked and Answered Part 2 with Kimberley Seldon
Each month, members of Business of Design™ gather to discuss and resolve their most pressing issues. The questions vary from fees to retainers to client and trade management and everything in between. In this episode we open the mic so you can listen in.
In this episode we learn:
- how to handle the client who wants to do the purchasing
- resistance from real estate agents when it’s time for a site visit
- when to use markup and project management fees
- when there’s too much info on your website
- saying no is not easy, but sometimes it’s the best answer
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 27, 2020
EP 181 | Asked and Answered Part 1 with Kimberley Seldon
Each month, members of Business of Design™ gather to discuss and resolve their most pressing issues. The questions vary from fees to retainers to client and trade management and everything in between. In this episode we open the mic so you can listen in.
In this episode we learn:
- pricing the consultation for a developer
- what boundaries to place around a consultation with the developer
- the right BOD™ contract for project management fees
• what verbiage to use re. project management
- why managing your vendors works in your favor
- are we obligated to return to a project that has gone off the rails
- why and how to use a retainer
- are you looking for the client who sorts for the cheapest or best solution?
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 20, 2020
EP 180 | You Are A Brand | REPEAT
“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic.
Having a brand, and filling a particular brand space gives consumers the confidence to hire you.
In this episode we learn:
- 3 components of a healthy brand
- why outsourcing your brand experience makes sense
- how corporation (or the appearance of one) gives a client confidence
- three ways small business owners give away their power
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 13, 2020
EP 179 | The Power of an A Team with Holly, Phoebe and Justine
As a design professional, most of us cannot do our work without the help of others—a team. Ideally, a team of individuals who make us look good consistently, project after project. We call that an A Team.
In this episode, we learn:
- licensing, thus far, is not meeting the needs of the interior design professional
- creating a niche for your skillset positions you as an expert
- being fully responsible for vendor selection works for us and for the client
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 6, 2020
EP 178 | Tale of the Chronic Under-charger with Kimberley Seldon
Although many creative professionals identify with the label of “chronic under-charger”, too few are able to wrestle free from the self-inflicted bonds. There is no honor is staying stuck or staying broke.
In this episode we learn:
- business owners need to know costs
- clients need to know price
- why flat fee proposals can be more challenging to get right
- creative professionals need to understand costs and resources in order to create a price for services
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 29, 2020
EP 177 | Who's Running Your Business with Holly, Phoebe and Justine
Who’s running your business today? Is it going to be my fearful, insecure self? Or is it my confident, brave, determined, grateful self? Running a business takes guts, drive and passion. Finding a tribe, a group of people that can push you to lean into your authentic, brave, knowledgeable self, and ask for help when you need it, can energize you as a business owner and renew your confidence.
In this episode we learn:
- you don’t know everything, but you know a lot—own your power
- beware of the temptation to turn your power over to others, who may not be as well-suited to running your business, as you are
- the right tribe can become your company’s board of directors
- delegating is critical—get rid of those tasks you do not enjoy, or are not expert at
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 23, 2020
EP 176 | Make It Matter with OMFGCO
With any design problem to solve, it’s easy to make it pretty, but hard to make it matter. Choosing visionary clients and beginning every project with a beginner’s mind, allows you to listen to what the client wants and needs and solve for what matters most.
In this episode we learn:
- say yes to projects that are backed by clients who share similar values to you; pass on those that do not.
- get clear on what defines success for a project
- start with a beginner’s mind when researching and gathering information, even if you’ve done similar projects in the past
- good ideas can come from anywhere.
- everything is an opportunity—no project goes as planned, so lean into the challenges that come up along the way to find creative solutions that embrace the reality of the situation in an elegant and thoughtful way.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 15, 2020
EP 175 | Time for Change with Kimberley Seldon
As a young designer, just starting out, Kimberley made some big mistakes. Change may be hard, but staying stuck is impossible.
In this episode we learn:
- the boss makes the rules
- you’re the boss, make new rules
- it’s possible to change anything and everything in your current method of operation, but first, you must let go of what isn’t working
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 8, 2020
EP 174 | Control Your Money, Control Your Life with Brad Clinard
If you’re not in control of your money, you are not in control of your life. Mind blowing. YES! Financial Planner, Brad Clinard shares advice for taking control of finances, right this minute.
In this episode we learn:
- establishing a financial plan for your business. It will help you navigate life transitions and create a brighter future
- any “loss” can negatively impact us if we don’t work through the grief
- know your dashboard of crucial financial data
- get organized and take part in understanding all your financial data
have a written plan
- save now, no matter how little
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 1, 2020
EP 173 | Beyond the Story with Julia Feldmeier
These days, designers have the challenge of not only unpacking who their client is and how they really live, but also in sussing out a person's authentic style and preferences—not simply what they think they're supposed to like based on what they see in their Instagram feed. Getting beyond the story leads to deeper connection and better results.
In this episode we learn:
- it takes effort to uncover who your client really is, underneath the veneer of who she is presenting herself to be
- observing a client at home, in her natural habitat, tells you far more than listening alone
- people are wired to give the answer they think you want to hear
- emotions are powerful, find out how your client feels
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 25, 2020
EP 172 | What to Read Now with Emma Navajas - PLUS Bonus Spanish Episode
The business self-help aisle at your local bookstore (or on Amazon) is overrun with recommendations. Business of Design™ member Emma Navajas narrows in on recommendations the BOD™ community needs now.
As a bonus, at the end of this episode, Emma repeats her book recommendations for our Spanish speaking audience. ¡Qué maravilloso!
In this episode we learn:
- Emma’s fave books for the interior design creative, in four categories—business skill, negotiation skills, etiquette and mind set.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 18, 2020
EP 171 | Fix This Next with Mike Michalowicz
The biggest challenge a business owner frequently has, is knowing what the biggest challenge is. If you just, “trust your gut,” when it comes to tackling a challenge, you’re likely to steer your business down the wrong path. So, how exactly can the business owner determine where the focus should be? Author and entrepreneur advocate, Michael Michalowicz shares his diagnostic formula with Business of Design™.
In this episode we learn:
- why the business owner struggles and gets stuck
- what is the business hierarchy of needs
- how to navigate getting unstuck
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 11, 2020
EP 170 | Write Your Book with Anna-Carin McNamara
Writing a book is something many designers dream of doing but very few sit down to make it happen. Anna-Carin McNamara did write her book, and “Make a home to Love” not only showcases her gorgeous design work, it speaks to her process and philosophy, offering clients a permanent record of her expert aesthetic.
In this episode we learn:
- a book of your design projects is a business card on steroids
- stop thinking your skill set is all intuition, there is a process, write it down
- writing a book can help you define and refine your process
- it takes discipline to write the book, schedule time
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 4, 2020
EP 169 | Start With The End In Mind with Nicole McGuire
Start with the end in mind. Isn’t that what we do, as designers? Clients come to a design professional with a vision of what they want to create—the end product or goal. Then, it’s our job to reverse engineer the design process to reach that goal. Acting as lead on the project, gives us the best opportunity for success.
In this episode we learn:
- there are only 13 states that do not require licensing for general contractors
- a contractor’s licenses can be beneficial, but doesn’t necessarily protect consumers
- build a strong relationship with trades and contractors
- build a double bottom-line
- start with the end in mind
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 27, 2020
EP 168 | Working Remotely with Rebecca Ward
Silver lining alert: it’s likely, this forced slow down will help us all be more comfortable with technology and working remotely. There are distinct advantages to being “remote ready”, including positioning your firm to take on those lucrative, out of town projects. Interior designer Rebecca Ward shares her strategies for successfully working remotely.
In this episode we learn:
- embracing technology has advantages in efficiency
- a business phone line (not your cell) is the best bet
- access your financials from anywhere
- track tasks more efficiently
- share and access all client and business files regardless file size
- instant, searchable conversations with your team are possible
- track every minute of the task you are working on and export it to a log sheet invoice
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 23, 2020
EP 167 | BOD™ Business Alert - April 23, 2020
Rather than wait for business to return to normal, let’s accept that everything has changed and the new normal might even be an improvement. In this episode, Kimberley makes some predictions about opportunities that will be a direct result of the current world crisis.
In this episode we learn:
- trade up—reconsider trade relationships and make positive changes
- introduce a contract between you and your trades (Resource Guide to Excellence)
- staff up—reconsider staff (independent contractor) relationships and make positive changes
- make time now to work on your business, finally
- embrace new technology; it’s here to stay
- get ready to have less competition and more runway for the work you love
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 20, 2020
EP 166 | It's All My Fault with Christie Leu
The surest sign of business maturity is the willingness to take responsibility and ownership for everything that’s happens in your business—especially those things which go wrong. BOD™ member and DC designer, Christie Leu says when there’s a problem, “it’s all her fault,” and that means, she can correct anything that isn’t working.
In this episode we learn:
- look at jobs that went wrong and find what you could have done to make them better
- consider how to fix or avoid a problem in the future
- improve communication with clients and contractors with better written systems
- be responsible for choosing who to work with and when to walk away
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 16, 2020
EP 165 | BOD™ Business Alert - April 16, 2020
Not sure what the next step is? Now is a perfect time to hit pause. Use this time of enforced slow down to reconsider all the aspects of business—those you love and those you like less. It’s also, according to Kimberley, a perfect way to improve your business with no down side.
In this episode we learn:
- polish your sales pitch
- fine tune your website so it appeals only to ideal clients
- give yourself permission to say no for a short while, if that feels good
- consider passing jobs to other design friends if you don’t want them now
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 13, 2020
EP 164 | Reconsidering Expenses with Lindsay Kjellberg
Now is the perfect time to reconsider everything in your business life. Business of Design™ member, Lindsay Kjellberg suggests a closer look at expenses will help you discover what changes you can make now and in the future.
In this episode we learn:
- it’s ok to feel the feelings—grief, sadness, anger
- categorize expenses into green, yellow and red light
- block increments of time to devote to business
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 9, 2020
EP 163 | BOD™ Business Alert - April 9, 2020 with Kimberley Seldon
Right now, for a limited time only, each one of us has a one-time-get-out-of-jail-free card. Use it to change anything or change everything that’s not working 100%. You will never have a better time to recommit or start fresh.
In this episode we learn:
- yes, you can raise your rates to repeat clients (even now)
- yes, you can lay off staff and let go of weak trades
- yes, you can focus on ideal clients only
- yes, there is never going to be a better time to do what you want with your business
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 6, 2020
EP 162 | Expert at Not Giving Up with Nikki Fisher
If you’ve been in business longer than a couple of months, you are already familiar with the proverbial ups and downs—and yes, we are going to hit some bumps ahead for the foreseeable future. Still, when the going gets tough, what’s your default? BOD™ member Nikki Fisher says, she’s an expert in not giving up. That’s an attitude that will come in very handy during the next months.
In this episode we learn:
- show up at industry events and expand your network—put yourself out there (online works too!)
- be curious and learn adjacent skills such as how a cabinet maker draws millwork
- it’s possible to feel isolated in a crowd, the trick to connection is authentic sharing
- get active at Business of Design™
- form a local peer support group
- set up meetings with vendors, suppliers, contractors and trades to create lead generation
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=p…
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Apr 2, 2020
EP 161 | BOD™ Business Alert - April 2, 2020
Kimberley shares some wisdom from recessions past and encourages members to avoid chasing cash and focus on profitability. Yes, even now.
In this episode we learn:
- why chasing income, rather than profits, is a big mistake
- avoid doing anything that delays the discomfort of making the tough decisions
- borrowing money can postpone the inevitable and keep you stuck in the past
- negotiating fees is never a good idea, but offering a different (and well priced service) might be a good idea
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 30, 2020
EP 160 | Talking to Clients Now with Maricke Emanoilidis
In this episode, we consider immediate dilemmas facing interior design professionals right now. Rather than guess at how clients are feeling, Kimberley goes straight to the source and asks one of her clients to share her insights with our community.
In this episode we learn:
- how to advise clients who are ready to move forward with a project
- how to prepare clients for what might happen a few months down the road
- how to diplomatically ask for payment on overdue accounts (not if you are using BOD™ 15 STEP Project Management Strategy)
- don’t make assumptions about what clients want or are willing to do now
- use levity to soften an awkward conversation
- share your own vulnerability and awkwardness
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 26, 2020
EP 159 | BOD™ Business Alert - March 26, 2020 with Alexa Ralff
Are you determined to survive the impending recession by fine-tuning your systems and procedures? Designer Alexa Ralff is. This busy and talented designer shares her insights and strategies for success now and in the future. Spoiler alert—it’s all about process.
In this episode we learn:
- double down on your processes
- reconnect with old clients by text or email
- update existing clients with what’s next with your business
- post photos of your office on insta to remind people you’re working
- post photos of your favorite installs as a reminder of your fab work fab
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 23, 2020
EP 158 | BOD™ Business Alert - March 23, 2020 with David C. Baker
Now, more than ever, your ability to survive the impending recession will depend on the quality of your business decisions today. Entrepreneurial expert, David C. Baker shares some insights into what is to come and what to avoid.
In this episode we learn:
- what does it mean to be a lagging indicator
- resist the urge to widen your positioning
- resist the urge to chase cash, rather than profits
- get ready to make the tough decisions
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 18, 2020
EP 157 | BOD™ Business Alert - March 18, 2020
Effectively immediately, BOD™ is supplementing its regularly scheduled podcasts with ongoing BOD™ Business Alert podcasts. The BOD™ Business Alerts will focus on narrow topics that are relative to you right now and drop with greater frequency than our weekly BOD™ Podcast programming.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 16, 2020
EP 156 | Kimberley’s Journey with Andrew Mitchell
Although it wasn’t a straight path, Kimberley’s journey as an interior designer took her on an adventure that ultimately lead to Business of Design™. Design Coach, Andrew Mitchell asks Kimberley about her history as a designer and how it led to this amazing community of members.
In this episode we learn:
- systems will change your life
- mistakes are costly and painful; however they are exceptional opportunities for learning
- education is essential and the learning never stops
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 9, 2020
EP 155 | Drinking from a Fire Hose with Kimberley Seldon
If you’re just discovered Business of Design™ or you’re sitting on the fence because making changes seems overwhelming, listen to Kimberley’s advice on how to get started.
In this episode we learn:
- start where you are; tackle your biggest pain points first
- take BOD™ 15 STEP Project Management Strategy in order from 1-15
- confidence comes from systems
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 2, 2020
EP 154 | Goal Setting with Andrew Mitchell
If you’re run a design business for any length of time, you know the stakes are high. There are bound to be mistakes along the way, but strategic goals can keep you on a path that ultimately leads to success.
In this episode we learn:
- goal setting is important because
- long-, medium- and short-term goals keep you moving
- the value of BIG goals
- attachment vs detachment
- how to get into action
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 25, 2020
EP 153 | Architects and Designers with Ramona Albert
It is possible for interior design professionals to develop close and meaningful relationships with architects, but it requires a greater understanding of what each professional contributes. Spoiler alert, designers do more than pick furniture.
In this episode we learn:
- the best projects employ a full team from day one
- developers often lead the project, hiring an architect for structure and then no one for interiors
- big egos get in the way of a successful project
- lots of problems are resolved by agreement around who is acting as project lead
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 17, 2020
EP 152 | Pricing Creativity with Blair Enns - Part 2
It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation.
In this episode we learn:
- the value we pass on as designer’s is (in part) a feeling—the client feels elated when the project is complete
- the biggest asset of value-based fee model is extraordinary profits
- profitability is a test you must pass
- act like a professional, lead the client through the project
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 10, 2020
EP 151 | Attracting Clients Through Social Media with Kate the Socialite
Time spent on social media, provided there’s a targeted sales method in place, can attract ideal clients who want to buy the services you provide. In this episode, we learn a simple strategy for growing and maintaining a sales funnel that gets results.
In this episode we learn:
- a simple plan for getting traction on social media
- a step by step process for creating a sales funnel
- what a lead magnet can do
- the power of the niche
- what modern newsletters should look like
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 3, 2020
EP 150 | Pricing Creativity with Blair Enns - Part 1
It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation.
In this episode we learn:
- make sure your brand is not positioned as a commodity
- a client’s real power is hiring an alternative to you
- a designer’s real power stems from self-esteem
- always rely on policy, rather than feeling or inclination
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 29, 2020
EP 149 | BOD™ Conference Take Aways with Kimberley Seldon
Kimberley shares insights from Business of Design™ Conference | Las Vegas.
In this episode we learn:
- why an operations manual is right for you
- why a checklist for ordering custom furniture will change your life
- how important it is to stay on the beam and not break your own rules
- why you need to be confident, to be the expert
- you can make seven figures as a design professional
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 20, 2020
EP 148 | Designing for the Senses with Andrew Richmond
To create a fully satisfying client experience with each design project, consider all five senses.
In this episode we learn:
- sight—colours, patterns, prints, contrasts of light and dark
- scent—aromas that evoke a mood and eliminating unpleasant odors
- touch—varied texture on the walls, floors and furniture
- sound—pleasant background music, comfortable acoustics and the elimination of unpleasant noise or anything that impedes hearing
- taste—consider selection of plates, cutlery and glassware to enhance the taste of food and beverage
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 13, 2020
EP 147 | Plan For Your Business with Bob Minhas
There are benefits to creating a business plan—even if you’re already in business for yourself. Consider these five checkpoints to creating a robust creative offering.
In this episode we learn:
- interview existing clients (or clients you wish you had) to uncover primary motivations and pain points—two valuable pieces of information that will allow you to shape your best offer
- identify your ideal client and then focus exclusively on marketing to that person
- narrow your focus to what your ideal customer wants and needs (not what you want to sell)
- establish the value of your offer—use price as a differentiator
- test your "offer" with people who fit your ideal client profile
- when pricing, start where the market is (not lower!)
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 6, 2020
EP 146 | KS Why Be The Boss REPEAT
Too many go into business with an idealized or romantic view of what it’s going to be like to “be the boss”. If you’ve been talking about the benefits of owning your own business but not living the benefits, this episode is for you.
In this episode we learn:
- the common lies we tell ourselves about owning a business
- how to take control of your life as the boss
- being the boss is a choice
- the difference between a job and a business
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 30, 2019
EP 145 | I've Got Questions with Marylou Sobel - Part 2
What makes an ideal client, how t0 charge for the “magic” we provide, and a fabulous way to stay connected or reconnect with clients. Award winning Australian designer, Marylou Sobel, has questions in part two of this episode.
In this episode we learn:
- narrow your focus to grow
- follow BOD™ 15 Step Project Management Strategy as prescribed
- send a survey to clients to gain valuable insights
- delegate more so you can concentrate on designing
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 23, 2019
EP 144 | I've Got Questions with Marylou Sobel - Part 1
Hourly fees vs. flat fees and how to handle the generalist within. Award winning Australian designer, Marylou Sobel, was more confused than ever after listening to a specific Business of Design™ Podcast about flat fees. Kimberley answers her questions and provides a better understanding of which fee structure works best.
In this episode we learn:
- when you set an hourly fee, it is built for profit, not just for covering overhead
- some clients like flat fees and some like hourly fees, there is no one-size-fits-all
- when in doubt, hourly fees are less risk to the design professional
- handling a client who wants you to deviate from your process
- specialists make more money than generalists
- follow BOD™ 15 Step Project Management Strategy as prescribed
- full service means nothing
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 17, 2019
EP 143 | Creative Boost with Donald M. Rattner
It’s possible to boost the creative talents of designers—and the clients they work—by tapping into scientific triggers for creativity. Architect Donald M. Rattner shares the science behind enhanced creativity.
In this episode we learn:
- creative triggers can be physical or intellectual
- your own workspace can be adjusted to assist and support creative power
- there are colors that can assist how much creativity we tap into
- how we are oriented in a room can impact creativity
- curved shapes put us in a more creative mind
- research says we are at our creative peak between 9 am – 1 pm
- stress is the number one creativity killer
- consider idea seeding—allowing your brain to work on a creative problem during sleep
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 9, 2019
EP 142 | Working ON Your Business with Annie Elliott
To run a successful business, it’s vitally important to make time to work ON the systems and protocols that keep ensure projects run efficiently and effectively. DC designer Annie Elliott took this advice to heart and transformed her business—one system at a time.
In this episode we learn:
- make time to work ON your business.
- a good bookkeeper is your partner in financial matters
- select a software program can tell you what your gross, net and profit margin
- follow your own rules
- small projects take just as much time and effort as large ones, but they are far less profitable
- review job descriptions from time to time
- take time to analyze the income from past projects and spot the patterns
- plant seeds of interest with the press
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 2, 2019
EP 141 | Yes, You Can with Kimberley Seldon
Most of us will do anything to avoid change, even if it means staying stuck or staying miserable. Sometimes we are so invested in staying the course, even when a situation is lousy, that we’ll dismiss a new idea or concept outright, thus missing the opportunity to make dramatic improvements to the bottom line and to client satisfaction.
In this episode we learn:
- thinking, “I can’t”, is the surest way to stay stuck
- trying something you are positive won’t work, might change your life for the better
- if you are a BOD™ member, use the systems as described before you decide you can’t
- find a method that sounds reasoned and try it
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 25, 2019
EP 140 | Journey To Entrepreneurship with Sakina Khawaja
The journey to entrepreneurship is not always a straight path. Sakina Khawaja shares lessons from her own journey, 17 years in the making.
In this episode we learn:
- eliminating tasks that don’t bring you joy can free you up for more meaningful work
- outsourcing done well turns into additional revenue
- trial and error is more painful than following the advice and direction of someone who knows
- if you do the work yourself, it does not cost nothing—it costs your most valuable resource… time
- test multiple messages when launching an online campaign; eliminate the ones that aren’t as powerful
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 18, 2019
EP 139 | Why I Love Scope Creep with Kimberley Seldon - Repeat
Every designer who’s worked on a flat fee basis has experienced the monster that is scope creep. Although the vast majority of freelancers consider scope creep to be negative, there’s another side to the story—a positive side. In this episode, Kimberley looks at how to protect yourself from the negative aspects but allow room to embrace the positive aspects.
In this episode we learn:
- the dual personalities of scope creep
- how to automatically get paid when scope creep occurs
- how scope creep can also be a sign of trust
- how thoroughness increases profits and clients will love you for it
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 11, 2019
EP 138 | The Me Factor with Dr. Ganz Ferrance
Back by popular demand, Dr. Ganz Ferrance shares an inventory process from his new book, The Me Factor that will help you spot the signs of burnout before things go too far. He’ll also share his insights on the vicious cycle you can find yourself in by investing too much time in social media.
In this episode we learn:
- spot the signs of burnout
- feed yourself well (spiritually, emotionally and physically) and heal
- ask yourself regularly, “is this working for me?”
- don’t set a boundary you cannot keep
- how to spot the liar within
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 4, 2019
EP 137 | Make It Magnetic with Valerie Foley
Making your business magnetic is the surest way to attract clients, but it starts as an inside job. As a service industry provider, you are the business, so you have to be positive and enthusiastic for your clients while maintaining a clear and present channel for your own well being. Balance is a myth, but equilibrium is attainable, and very attractive.
In this episode we learn:
- each of us determines how successful we want to be
- your thoughts shape your destiny
- consider a value proposition be if you understood homes are sacred
- brand evangelists are your best opportunity for promotion
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 28, 2019
EP 136 | Hiring, Firing and Performance Reviews with Aysun Kuck
Although hiring, firing and performance reviews are rarely the stuff entrepreneurial dreams are made of, they are elements that come into play as your practice grows. Aysun Kuck has worked with Kimberley Seldon Design Group for more than 20 years, running an office that consisted of 13 designers plus support staff.
In this episode we learn:
- a process for hiring is the surest way to get quality staff
- candidates who do not follow the basic rules for the hiring process should be immediately disqualified from the process
- firing is an inevitable part of the job
- saying yes to every opportunity, without restrictions is not the best way to grow your brand
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 21, 2019
EP 135 | Time Tracking vs. Value Based Fees with Tim Williams - Part 2
Flat fees vs. hourly fees—we could have this debate forever. While no system is perfect, Tim Williams, a professional marketing expert, believes value based flat fees provide a superior way to price for your expertise.
In this episode we learn:
- if you do not handle project management, you will most likely never get a finished photo to use in your portfolio
- consider how disintermediation (cutting out the middle man) might impact your business
- price in phases to give clients options
- avoid pricing your services only to cover your overhead
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 14, 2019
EP 134 | Confessions of an Organized Designer with Kimberley Seldon
In this solo podcast, Kimberley shares insights from her journey to reorganize her business and her life—paving the way for Business of Design™. She weaves funny examples from her interior design practice with parallel topics from a BOD™ member-recommended book, Confessions of an Organized Homemaker by Deniece Schofield. Thank you Monica Ashbrook for the great recommendation.
In this episode we learn:
- there is a ‘u’ in every excuse, what’s yours?
- inventory is an essential part of uncovering what is no longer working
- have a system for your consultation bag
- taking 2 minutes to think before you act saves hours
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 7, 2019
EP 133 | Time Tracking vs. Value Based Fees with Tim Williams - Part 1
Flat fees vs. hourly fees—we could have this debate forever. While no system is perfect, Tim Williams, a professional marketing expert, believes value based flat fees provide a superior way to price for your expertise.
In this episode we learn:
- a service is always more valuable before it’s delivered
- provide detailed assumptions in your contract
- price in phases
- avoid pricing your services to only cover your overhead
- consider a razor and blades strategy for pricing
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 30, 2019
EP 132 | Sales and Shopping Channels with Alli Mang
If you’ve dreamed of being on television (and so many design professionals have) than you’ll love hearing from guest expert Alli Mang. She is a multi-million dollar brand ambassador who knows how to sell. In fact, she wrote the book on it. Sold Out shares insights into peak performance selling in the high stakes environment of shopping channels.
In this episode we learn:
- sales is a main part of the job when you get yourself on tv
- always sell the experience, rather than the object
- film yourself selling mundane objects for 3 minutes, 30 minutes and 3 hours
- in an audition you’ll have 3 seconds to sell yourself
- always sell to a single person rather than to “everyone”
- set an intention around who you want to sell products to
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 23, 2019
EP 131 | Cool Girl's Guide to High Point with Marisa Wilson
12,000,000 square feet of showrooms. Yup. 12 million. 180 buildings, 2,000 showrooms and 75,000 people—that’s what you’ll find when you get to High Point Market. If you’ve never been or you need to conquer the market this time, then listen to veteran market goers Marisa and Kimberley tell you how it’s done.
In this episode we learn:
- set your intentions ahead of time and include education, networking, buying and social time into your schedule
- have a plan or you’ll end up running around in circles
- group desired showrooms by building and schedule visits accordingly
- stay organized and have a system for keeping photos, business cards and product info retrievable
- wear comfy shoes and get social; lots of parties to attend
- be present and include time for self-care
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 16, 2019
EP 130 | Install Week - Part 2 with Kimberley Seldon
Business of Design™ provides independent designers, decorators, architects, stagers and landscapers with a systematic approach to client satisfaction. Relying on BOD™ 15 STEP Project Management Strategy to produce Satisfaction by Design™. In this two-part episode, Advocate in Chief and interior designer, Kimberley Seldon shares a week in the life of a project, focusing on STEP 10.
In this episode we learn:
- give yourself extra time for install days
- it’s worth any amount of trouble to fix small annoyances during the STEP 10
- even when everything is planned to the last detail, be prepared for surprises
- verify all appliances and mechanics are working before your clients arrive for the reveal
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 9, 2019
EP 129 | A Partnership for Your Design Business with Smith and Ragsdale
If you’re a solopreneur, chances are you’ve fantasized about finding a partner who would take on all the challenges of running a business. For these lucky pairs, the fantasy became a reality. In part two of this two part series, we talk to Abby Smith and Abbey Ragsdale about how they make it work and what you should consider before you take a partner.
In this episode we learn:
- things to avoid when choosing a partner
- prepare a business plan (partners and solo-preneurs)
- a partnership creates natural accountability
- choose a partner with a skillset that differs from your own
- consider a test run, where you collaborate on a project before officially becoming partners
- discuss all the contentious issues up front—salary needs and expectations, time off allotments, style of compromise, etc.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 2, 2019
EP 128 | Install Week - Part 1 with Kimberley Seldon
Business of Design™ provides independent designers, decorators, architects, stagers and landscapers with a systematic approach to client satisfaction. Relying on BOD™ 15 STEP Project Management Strategy to produce Satisfaction by Design™. In this episode, Advocate in Chief and interior designer, Kimberley Seldon shares a week in the life of a project, focusing on STEP 10.
If you want to run projects like a boss, sign up for membership today.
In this episode we learn:
- even small projects have an exhaustive list of details to manage
- there will always be a few holes to fill, so an extra day or two for the process is the difference between success and near-success
- there is an art to organizing the movers for install days
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 26, 2019
EP 127 | A Partnership for Your Design Business with Toledo Geller
If you’re a solopreneur, chances are you’ve fantasized about finding a partner who would take on all the challenges of running a business. For these lucky pairs, the fantasy became a reality. In part one of this two part series we talk to Jessica Geller and Virginia Toledo about how they make it work and how you might find a partner of your own.
In this episode we learn:
- consider placing an ad to enlist help in your design firm, if it’s a great fit, then you can talk partnership
- when the economy slows, it’s important to reassess who your clients are and appeal directly to them
- you don’t necessarily want to choose a friend or family member as a partner
- vet carefully anyone you want to introduce into your business; hire them on a project basis first
- assign specific tasks to each partner, look for complementary skills
- if there is an issue with your partner, deal with it directly
- consider a non-designer as a partner, perhaps a contractor, builder, architect or land…
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Aug 19, 2019
EP 126 | Building In Wellness with Allan Lopes - Part 2
We all know design matters and in this two part series with Healthy Building expert, Allan Lopes we’ll discuss key issues that differentiate your services from the competition, while simultaneously promoting health and well-being within your interior design and decorating projects. Your clients will thank you.
In this episode we learn:
- bathing water should be filtered for purity, the same way drinking water is
- reducing electro-magnetic fields in the bedroom is good for sleeping
- proper air-filtration is vital to health
- consider an indoor garden or living plants to improve air quality and psychology
Catch up on Part 1 of this series at:
https://businessofdesign.com/podcasts/ep-123-building-in-wellness-part-1/
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 12, 2019
EP 125 | What Logging Hours (carefully) Reveals with Nathan Vanags
BOD™ member and interior design professional Nathan Vanags shares his insights after logging his hours for the first time. Yes, logging hours can make you more effective, whether you are working on an hourly fee or flat fee basis.
In this episode we learn:
- carefully logging hours shows you how productive employees and independent contractors are
- carefully logging hours allows you to gauge who needs more work and who is overwhelmed
- carefully logging hours allows you to focus on one task at a time and succeed at that task
- carefully logging hours allows you to gauge how much time you need for specific tasks
- carefully logging hours forces you to complete tasks in the allotted time
- consider incentives for team members to increase the number of billable hours (always with integrity)
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 6, 2019
EP 124 | Design Intervention BOD™ Is 15 with Kimberley Seldon
Business of Design™ is turning 15! Since 2004 we’ve been educating, motivating and inspiring interior design professionals just like you. In honor of our upcoming birthday, Kimberley shares her 15 favorite Design Intervention™ moments from the BOD™ Podcast.
In this episode we learn:
- 5 reasons you should raise your rate
- the value of knowing what you’re worth
- the power of saying no
- why confidence matters and how to get more of it
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 29, 2019
EP 123 | Building in Wellness with Allan Lopes - Part 1
We all know design matters and in this two-part series with healthy building expert, Allan Lopes we’ll discuss key issues that differentiate your services from the competition, while simultaneously promoting health and well-being within your client projects.
In this episode we learn:
- science suggests, a design that speaks to an individual rather than the masses and feels “personal”, is beneficial in a variety of psychological ways
- bringing the concept of wellness into design projects will create a career that is purposeful
- in rooms you use frequently, artificial lighting that mimics nature’s circadian rhythms promotes well-being
- any time you take nature out of the equation, there is going to be an imbalance
- speak to your electrician about the CRI (color rendering index) of the light bulbs you specify
- products with formaldehyde off-gas for years following installation
It’s time to take control of your business.
Become a member of Business of Design®, today:
http…
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Jul 22, 2019
EP 122 | Earning and Keeping a Client's Trust with Alex Gourlay
Trust is the elusive ingredient that creates a strong bond between the design professional and his/her client. Clearly defined boundaries and impeccable integrity allow trust to grow as a project moves forward.
In this episode we learn:
- trust is earned in incremental steps, through integrity and clearly defined boundaries
- systems create definable benchmarks by which everyone on a project can measure trustworthiness
- building trust with your clients begins with your website
- honoring all timelines—written and verbal is essential to building trust
- make it easy for your clients to reach you
- ask potential clients why they are renovating/decorating now to uncover the emotional reasons behind the project
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 15, 2019
EP 121 | Custom, But Not The Way We've Always Done It with Frank Eybsen and Heather Zeilman
Business of Design™ knows the success formula for creative professionals is 80% business + 20% creative. Once you get the 80% streamlined (hint: you do that by using the systems, protocols and strategies we teach at BOD™) you can lean into being creative. Specifying custom furniture on projects gives you an ideal opportunity to use those creative skills, elevate your brand and be more profitable.
In this episode we learn:
- the industry is changing, and designers can embrace some of the changes and learn to adapt to or get ahead of the others
- systems improve efficiencies in all areas of your business, but especially when specifying custom furniture
- custom furniture elevates your brand and makes you more profitable
- be clear about how you work and don’t shy away from talking about fees, markups or anything else that allows you to stay in business
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2…
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Jul 8, 2019
EP 120 | Growing on Your Own with Jaime Galapo
If being the boss doesn’t give you perks, then why be the boss? Listen to south Florida designer Jaime Galapo who talks about her transition from big corporate design firm to launching her own boutique business.
In this episode we learn:
- 5 strategies to support growth
- it’s all about relationships, ask questions and show interest
- your network is your net worth
- outsource when you’re strapped for time
- meet new trades on their existing job sites to see how they work
- if being the boss doesn’t give you perks, then why be the boss?
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 1, 2019
EP 119 | Networking for Interior Design Pros with Tania Bell
In the design industry it’s paramount to have a quality team of suppliers, trades, manufacturers and makers behind you, to make you look good. In addition, developing strong relationships and maintaining them with current and past clients is essential to grow long-term success and keep your pipeline filled. Melbourne designer, Tania Bell says effective networking is how to succeed.
In this episode we learn:
- you can learn to network effectively
- it’s ok to lead with an authentic conversation opener—one that shows you are feeling vulnerable
- be prepared with an exit strategy if the conversation isn’t what you are looking for
- questions allow the other person to open up and get comfortable with you
- create a system or procedure for how you look after referral partners
- schedule regular phone calls, emails, texts, coffee catch ups or even lunch, so that you can keep a new contact in the loop
- don’t feel compelled to answer design questions at a party or networking events…
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Jun 24, 2019
EP 118 | How TV and Media Portray the Interior Design Professional with Kimberley Seldon
Interior design professionals are frequently lauded in the media for the results we achieve. Too often though, how we achieve those results is relegated to the editing room floor. It seems we can’t rely on television reality shows, glossy magazines or social media influencers to tell our story. It’s a hero’s journey and it’s time we advocate for ourselves.
In this episode we learn:
- the value of sharing the whole design process with clients and potential clients; not just the good parts or the highlights real
- why consumers have a hard time knowing who they can trust
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 17, 2019
EP 117 | Never Give Your Power Away with Weston and Cristy Blankenship
Yes, you can be a creative and a powerful business owner. Take it from creatives Weston and Cristy Blankenship. They lost everything (we’re talking bankruptcy and homelessness) only to find they could start again and succeed by setting a new intention and stepping up to the challenge of being the boss. You (right now, whatever your circumstance) have the power to change your business and your life.
In this episode we learn:
- It’s never a good idea to surrender your power
- fear-based decisions are rarely constructive
- a higher rate will push you to excel
- the value of boundaries
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 10, 2019
EP 116 | Slow Down and Enjoy the Ride with Eric Gorges
The only way to hear the still small voice is to slow down. Of course, that’s easier said then done, like most worthy goals. In this episode we talk to a master craftsman about the process, the journey and the joy.
In this episode we learn:
- a slower approach to the creative process can yield surprising results and allow you to see and know more
- consider and appreciate your origin story
- maybe it’s time to use all the colors in the crayon box again
- sometimes it’s good to just make a decision, regardless of whether it’s right or wrong
- supporting and appreciating local artisans and craftspeople is good for all of us
- perfection is an illusion; let that s^#t go
- tell clients the story of special objects—how they are made and info about the artist
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 3, 2019
EP 115 | The Never Open Bag with Lori Steeves
Clients hire an interior design professional for a variety of reasons, but certainly they are looking for direction and guidance. Too often, designers hesitate to make strong recommendations out of fear or a lack of confidence. It’s time to own your projects and confidently make suggestions.
In this episode we learn:
- a secret weapon to boost your confidence at the presentation
- too many options are never a good thing
- it’s ok to hold firm and allow your client to consider your suggestion (don’t rush in to provide another option)
- amp up your intake to learn more about clients
- techniques for working through major resistance to ideas
- how to get a yes out of clients
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 27, 2019
EP 114 | Mindfulness for the Interior Design Professional with Kimberley Seldon
In this episode, Kimberley explores her personal search for mindfulness. Is this a tool that can be used to keep you focused on tasks, and therefore more productive? Yes. Is it also a tool you can use to create a better experience for your clients? Absolutely.
In this episode we learn:
- to consider the stress that extra “stuff” can place on your consciousness
- it may be time for a digital detox
- how meditation can center and calm you
- it’s ok to talk to clients about clutter
- how to diplomatically help clients let go of items with sentimental value
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 20, 2019
EP 113 | A Super Mom Powers Her Interior Design Business with Lindsay Kjellberg
Many people think being a parent is the toughest job there is—even tougher than running a design firm! In this episode, Kimberley asks interior designer and mother of five, Lindsay Kjellberg to share techniques that work as well at the office as they do at home.
In this episode we learn:
- protocols and systems make it possible to succeed every day
- boundaries provide comfort and safety
- limited choices provide comfort and safety
- 100% honesty is not totally necessary
- set expectations early and then stick to them
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 13, 2019
EP 112 | What Not To Do with Layers and Layers
Our suppliers and trusted resource providers can offer a wealth of insight into how to run our businesses more efficiently and profitably. Seeking their advice can save you from making costly mistakes and position you to succeed.
In this episode we learn:
- present the whole project (renovation and fixtures and furniture) to clients at one time
- give clients an opportunity to know luxury—don’t deprive them
- hold your opinion, even if a client is balking at the suggestion
- systems, period
- rely on specialists to know all the things you don’t (and can’t possibly) know
- you don’t have to know everything; you just have to know who to ask
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 6, 2019
EP 111 | Hiring To Scale Your Business With Toledo Geller
Although we learned a lot in design school, many of us felt unprepared to run a business. It’s never too late to reengineer your business into what it might have been on day one.
In this episode we learn:
- to scale up, you must let go of some tasks
- how clarity in all areas of business is achieved by implementing Business of Design™ 15 STEP Project Management Strategy™
- creating one system has a snowball effect that improves all adjacent tasks
- an operations manual will save time and prevent chaos
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 29, 2019
EP 110 | What They Don't Teach You In Design School with Sarah Vermunt
Although we learned a lot in design school, many of us felt unprepared to run a business. It’s never too late to reengineer your business into what it might have been on day one.
In this episode we learn:
- there are 2 ways to navigate your career
- why clarity must come before strategy
- how boundaries are only part of the solution to overwhelm
- questions to consider before starting your business (or as soon as you hear this podcast)
- should you start with a side hustle or go all in
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 23, 2019
EP 109 | Random Thoughts and No Place to Park Them
Occasionally we have snippets of great conversation which don’t make it past the editor to air on a podcast. Why waste great information? In this episode Kimberley shares random thoughts that have not yet been explored on the show.
In this episode we learn:
- don’t be afraid of failure, embrace the learning
- accepting responsibility for everything that’s not working in your business will allow you to fix the problem and move forward
- being vulnerable, even admitting failures can be freeing
- the power of a mature business network
- when it’s time to hire, don’t hire a mini-you
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 15, 2019
EP 108 | Living in Place with Erik Listou
No one needs to be reminded that they are aging or have limitations. Our role as designers is to create functional, beautiful and safe environments for all of our clients, regardless of circumstances. In this episode we consider replacing aging in place with living in place.
In this episode we learn:
- replace negative terminology such as “grab bars” with neutral phrasing such as “towel bars”
- comfort is key at every age and stage
- when to use contrast and when to avoid it
- how we can do better work for our clients through education
To view the show notes on Erik’s 5 areas of the home to focus on when it comes to safety and comfort for all, head over to:
https://businessofdesign.com/podcasts/ep-108-living-in-place/
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 8, 2019
EP 107 | Lessons I Learned From My First Interior Design Client with Kimberley Seldon
Although we don’t always learn the lessons when they first present themselves, in hindsight, they were there. Kimberley discusses her very first design client and what she learned (or could have learned) back in 1991.
In this episode we learn:
- you determine your value and clients will oblige
- clients value your expertise when you do
- clients care about two things and you should care about those same things
- professional hours look professional
- the boss makes the rules
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 1, 2019
EP 106 | 5 Fast-Track Tactics To Use In Your Interior Design Business with Sara Malek Barney
Starting from ground zero with no clients and no formal training, we learn how one entrepreneur launched her design business using tactics she picked up in the entertainment field she worked in previously and applying her Business of Design membership.
In this episode we learn:
- a flexible business plan is a guide to growth and a catalyst to identifying what makes you stand out in the market
- contrary to popular thought, not all designers see themselves as creative
- a niche focus on young families is a long-term strategy for success
- outsourcing can support fast growth
- get comfortable with networking
- consider a co-working space to surround yourself with other business owners
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 25, 2019
EP 105 | Cooperative Work Spaces - Part 2 with LeAnne Bunnell and Swati Goorha
For some designers, a work space outside the home is a stamp of legitimacy. But a collective can offer so much more. It’s a safe place to discuss ongoing projects, a resource for new ideas and an opportunity to welcome clients into a professional atmosphere. In this episode BOD member LeAnne Bunnell She shares her journey running a cooperative work space. Then, we hear from Swati Goorha who runs a collective buying group with her partner Julie Anne Baur. If you’ve ever felt marginalized or squeezed by shrinking margins, you’ll love the conversation.
In this episode we learn:
- before you launch a collective, figure out what your intention is for the space
- remember to allow for staff, visiting vendors and client meetings when determining the size of the collective you want to join or open
- 5 must include considerations for your collective work space
- consider how many members you need to meet the financial commitments
- a buying collective can significantly increase profits o…
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Mar 18, 2019
EP 104 | 5-Year Plan With Stephanie Poore
How one designer’s five-year plan guided her to success. It’s never too late to create one for yourself.
In this episode we learn:
- sound legal advice, to guide you through the initial stages of setting up the business, can be really helpful
- strategic, effective networking gets you customers and trades when you need them
- drive through key neighorhoods to find trades who work nearby
- in your first year in business, it’s ok to say yes to all the jobs, but get discerning as quickly as possible
- as projects get bigger, you can begin to define your style aesthetic
- strategies for billing out other team members
- the advantage of hiring a bookkeeper early in your career
For a copy of Stephanie's 5 Year Plan, go to:
https://businessofdesign.com/podcasts/ep-104-5-year-plan/
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 11, 2019
EP 103 | Your Vibe is Your Tribe with Darla Powell
Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
In this episode we learn:
- a narrow brand helps you find your tribe
- identifying your ideal client is critical to your success
- limit social media posts to brand appropriate content
- editing past posts is time consuming but may be worthwhile
- avoid divisive topics online, nothing is private
- clients may be watching and yet not engage
- undercharging will get you what you ask for
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 4, 2019
EP 102 | Cooperative Work Spaces - Part 1 with Tawni Peterson, Martha Rosellini and Carly Nemtean
Community over competition—that’s the spirit behind cooperative work spaces created specifically for designers. In this compilation episode we hear from Business of Design member Tawni Peterson, who is thinking of creating a collective and wants to know what she should expect. We then hear from other BOD members who are currently in cooperative work spaces, running cooperative work spaces or about to launch such a venture. In this 2-part episode we’ll also learn about collective buying partnerships. Lots to learn in EP 102 and EP 105.
In this episode we learn:
- the pros and cons of collective work spaces
- the client experience of entering such a space
- vulnerability is where the magic happens
- getting to know your competition is good for you and for them
- consider your brand when choosing location and amenities
- a mixed co-op (multiple businesses represented) is a viable choice
It’s time to take control of your business.
Become a member of Business of Design®, today:…
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Feb 25, 2019
EP 101 | One Less Problem Without Ya
In this solo episode Kimberley shares a recent experience where breaking her own rules turned out to be the worst possible choice. A choice that resulted in the loss of a project and lessons learned (again).
In this episode we learn:
- it takes courage to let go of a project that isn’t serving you well
- how to spot the red flags that might make you rethink your position on a project
- how to talk to trades when a project is lost
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 18, 2019
EP 100 | Adam Scougall's Journey To Full-Time Designer
Sydney designer Adam Scougall did what so many budding designers have dreamed about—he made the transition from the corporate world into a full-time design career. Yay!! Adam shares his insights as a business owner before and after implementing Business of Design’s 15 Step Project Management Strategy.
In this episode we learn:
- how the right contract will get you the best clients
- STEP 4 requires discipline, but it’s worth the effort
- once you have a rule or protocol, stick to it
- not billing for time spent (regardless of reason) will hurt you in the end
- how to deal with styling when you can’t borrow items
- who’s in charge when you’re not the project manager
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 11, 2019
EP 099 | Transition To Flat Fees
It seems like everyone is switching from hourly fees to flat fees. Is it as easy as it sounds? Listen to Business Design member Jamie Ivey, who recently made the switch.
In this episode we learn:
- perils of working with a flat fee vs. an hourly fee
- too many projects may mean you are charging too little money
- there are some advantages to working in commercial vs. residential when it comes to flat fees
- condo lobbies can be a perfect place to test out your flat fee skills
- only doing consultations is a great career choice for people who want to avoid a project management role
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 4, 2019
EP 098 | Sales For Your Non - Selly Self
To sustain the work we do as creatives, we must learn to sell ourselves and our services. That isn’t always easy for us “non-selly” types. Fortunately, there are some simple sales strategies that we can use immediately.
In this episode we learn:
- actionable sales strategies to close the deal
- when we help customers visualize the outcome, it’s easier for them to buy
- clients are not buying furniture and fixtures, they are buying the outcome you provide
- to remind a potential client why they phoned you, ask them what about your work resonated with them
- creating a win-win situation involves assertiveness
- it’s not possible to sustain yourself if you are not earning a living
- it’s possible to work really hard and make little or no money
- if you are too busy it’s a great time to raise your rate
- identify your own money baggage
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=p…
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Jan 28, 2019
EP 097 | If It Isn't Working, Change It Up
Sometimes the most difficult habits to break become a super power when you turn them around. If you’ve ever had to bust through a habit that wasn’t serving your business well, you’ll relate to our three podcast guests. Thank you to Business of Design members Elizabeth Scruggs, Christie Leu and Yaron Linett. The candid sharing and perseverance these people share is inspiring.
In this episode we learn:
- install a scheduling app on your website for those seeking a consultation or those hoping to pick your brain
- being a female contractor is an advantage for many clients; it might be worth looking into licensing
- start with a bookkeeper if you want to grow your business quickly
- consider advertising on Craig’s List when you are looking to hire
- systems and procedures are the surest way to relieve yourself of micro managing
- when growing your social media following specifically to gain more clients, make sure you constantly aware of who you are posting for
It’s time to tak…
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Jan 21, 2019
EP 096 | Before Business of Design's 15 STEP Project Management Strategy
What was it like to work for Kimberley Seldon before she had her systems and procedures in place? In this courageous episode, Kimberley interviews a designer from her past. Someone who used to work for her and is now a member of Business of Design.
In this episode we learn:
- track your time in 15-minute increments every day, and bill for every minute
- develop strong and loyal relationships with your vendors and they'll come through for you
- employees prefer money over gifts (gifts don’t pay the bills)
- ensure your contract clearly explains how you price goods and services so there are no surprises
- commit to firm dates with clients and stick to them to demonstrate integrity and build trust
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 14, 2019
EP 095 | How To Fix A Broken Brand
If your potential client is not converting to a paid customer, it’s possible your brand is broken. Fortunately, a brand audit, to identify weak spots, can fix the issue and increase the benefits of your marketing efforts.
In this episode we learn:
- a brand audit considers the metrics of marketing efforts
- how to create a streamlined message between diverse media channels
- how to determine if your brand is broken
- making beautiful rooms is not a point of differentiation
- six stages to audit your brand
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 7, 2019
EP 094 | Instagram As A Marketing Platform
If you’re like most designers (Kimberley admits to being guilty of this) you have been thinking about Instagram as a place to socialize with others who love design, rather than a place to market to future customers. This episode, and the next month of focus at Business of Design, will change all that. Let’s all grow our Instagram accounts with purpose.
In this episode we learn:
- there is a difference between using Instagram for social enjoyment and strategically using it as a marketing platform
- the difference between stories and the static feed
- how to create themes and make posting more strategic
- why it’s quality, not quantity that matters when it comes to followers
- it’s possible to modify your bio with a dedicated call to action
To take Elise's FREE Instagram Masterclass, visit: https://businessofdesign.com/podcasts/ep-094-instagram-as-a-marketing-platform/
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://busines…
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Dec 31, 2018
EP 093 | Staging Strategies
Although staging professionals have a unique skill set homeowners and real estate agents benefit from, there are many intersections between their work and the work of other design professionals. In this conversation we learn about some of the strategies that make stagers successful.
In this episode we learn:
- having a design background can be helpful for staging, but it’s not always necessary
- less is more with staging
- the job is to appeal to a wide audience, not to the homeowner
- listing minimum pricing on your website creates transparency
- marketing to real estate agents is critical to continued work
- systems for planning, packing, unpacking and processing orders are critical
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 24, 2018
EP 092 | Kimberley's 10 Best Business Practices - REPEAT
For too long, many of us have acted as if the purpose of our life is to fuel our business, when in fact, it’s just the opposite. Your business should be fuelling your life and funding your lifestyle. No business can do that successfully unless it’s run efficiently and effectively. In this episode Kimberley shares her top 10 Best Business Practices.
In this episode we learn:
- systems create and maintain order
- pre-qualifying clients leads to less time on the phone, more time spent in meaningful projects
- why impeccable integrity delivers a good night’s sleep
- how evaluating your current practices allows you to make better decisions
- why firm deadlines can free up valuable time
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 17, 2018
EP 091 | Advocating Skills To Use In Your Interior Design Business
The path to a successful interior design firm is not always linear. Many approach a design career after working successfully in another field. Some take a detour along the way. That’s exactly what happened to Houston designer Sherry Millien, who took 7 years off to advocate for her daughter. Her years as an advocate provided the valuable communication and organizational skills necessary to run multi-facetted projects successfully between clients, trades, and vendors.
In this episode we learn:
- designers need to communicate and advocate effectively with for our clients
- choose your battles, you don’t have to win every battle to win the war
- always ask questions and don't mistake silence for agreement
- if it’s not written, it is not said
- enter a conversation with the intention to listen more than to be heard
- meet people where they are, not where you think they should be.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://…
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Dec 10, 2018
EP 090 | Barriers To Success
Any barrier to your success is most likely self-imposed. Are you ready and willing to push through to a new level? Are you ready to take responsibility for everything that happens in your business? It’s time to set an intention for 2019 and bust through barriers to success.
In this episode we learn:
- you deserve more life out of your business
- you are the only obstacle to success
- Kimberley’s top 5 barriers to success and how to bust through them
- the best way to nurture your creativity is to create systems and procedures to streamline all the vital tasks required to succeed
- being able to offer clients a quality experience nets the biggest dividends
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 3, 2018
EP 089 | Balance Is Better
Balance can seem like an unattainable ideal. However, developing the habit of self-assessment and being willing to ask for help can put you into greater alignment and fan your passion for business.
In this episode we learn:
- “balance” may look different for each of us
- take stock every six months, to assess what is working and what isn’t
- a lack of balance takes a toll on creativity
- a hobby that’s creative but not related (crafting, photography) can feed your soul
- a healthy, mature support group can be a powerful motor to keep your business running smoothly.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 26, 2018
EP 088 | Holiday Gift Giving
Design is a competitive industry filled with thousands of designers who create jaw dropping designs. To stand out, it’s vital to create a spectacular service experience—not just during the holidays, but all year round.
In this episode we learn:
- three key factors to creating a spectacular client experience every day of the year
- asking for constructive feedback is important to improving your systems
- how to show appreciation to clients with holiday gifts
- why a consumable gift or experience may be your best choice
- to make it personal when it comes to gift-giving
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
Thank you to our sponsor! Check out http://business.article.com/
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Nov 19, 2018
EP 087 | Google Ads
Ever thought about placing a Google ad to attract the right clients? Seattle interior designer Faith Sheridan did more than that—she placed the ad…and it worked! Lucky for us, she’s sharing everything she’s learned in the process.
In this episode we learn:
- it’s worth trying something new when you feel you hit a slump
- negative key words (terms you do not want clients to find you through) are as important as key words
- you will set a budget and the ad will run until your budget is used
- prior to placing ads, consider who your ideal client is and target that person specifically
- transparency with fees drives the right customers your way
- quality is more important than quantity when it comes to ad hits
- use any software you like—it’s a tool—you will still need systems and procedures
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
Thank you to our sponsor! Check out…
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Nov 12, 2018
EP 086 | Speaking Gigs with Juliette Palarea - Part 2
Stepping in front of an audience to talk about design can be thrilling and terrifying. It can also be a total waste of time if you don’t prepare yourself for the task at hand.
In this episode we learn:
- before you agree to speak at an industry event or to a group of potential clients, get clear on why you are doing it—set an intention around what you want to accomplish
- telling stories and sharing anecdotes will create a connection between you and the audience
- stepping out on a limb (high stakes) is a great position from which to try something new
- clients don’t need to change, we need to change
- there is nothing special about people who have “made it”—systems will change your life
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
Thank you to our sponsor! Check out http://business.article.com/
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Nov 5, 2018
EP 085 | How To Apologize
When it’s time to say, “I’m sorry,” to a client, there are strategic ways to make it count. Own it, express regret and take responsibility.
In this episode we learn:
- entering “victim” mode prevents us from growing into powerful business owners
- plug loop holes in your procedures that put you in a position of vulnerability
- avoid words like if and but in your apology
- when the situation is resolved, take time to reflect on how to avoid a repeated episode in future
- explore best and worst-case scenarios
- have difficult conversations face-to-face
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
Thank you to our sponsor! Check out http://business.article.com/
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Oct 29, 2018
EP 084 | The Power Of Woo Woo
The formula for success is still 80% business + 20% creative. However, there’s room for some woo woo attributes within the 80%. In this episode we explore vital characteristics of the successful design pro, such as integrity, intention, confidence and reflection.
In this episode we learn:
- balance isn’t necessarily the goal, but equilibrium is
- powerful business lessons are expensive
- be clear about your expectations with clients
- set a goal and then leave the outcome to the universe
- there is no such thing as a design emergency
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 22, 2018
EP 083 | More Money For Me - Part 2
You are master of your own destiny. You are a business owner. Yes, there are risks to making this choice, but there are also rewards. In the second part of our conversation with Craig Cody we continue to explore ways to make the financial rewards even sweeter, by keeping more cash at the end of each fiscal year.
In this episode we learn:
- choosing the right retirement plan can leave you with more money later
- hire family members to gain big tax advantages
- medical benefits can save thousands
- a deduction does not always equate to a benefit, talk to your tax professional about your thresholds
- regular communication (once a month) with your tax professional can prevent overpaying in taxes
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 15, 2018
EP 082 | Client Talks - Keep In Touch
Hear what a client has to say about keeping in touch, building a relationship, and the heartbreak that comes from working with a designer whose integrity goes MIA.
In this episode we learn:
- it’s reassuring to clients to know you are thinking about them, during and after the project
- a client’s perspective on some unsuccessful designer relationships
- having a healthy rapport with the client is vitally important but it does not substitute for a job well done
- there’s a distinction between a corporate holiday basket and a spontaneous check-in call
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 8, 2018
EP 081 | Impetus To Change - Part 1
Heart and soul. That’s what the typical interior design professional puts into the job. However, what happens when the payoff doesn’t match all that you give to the work? Maryland designer Juliette Palarea describes hitting bottom and rethinking her entire career.
In this episode we learn:
- being vulnerable gets to more authentic conversations with peers and creates space for new ideas
- stopping old behaviors is easiest when you replace them with new (better) behaviors
- stepping out on a limb (high stakes) is a great position from which to try something new
- clients don’t need to change, we need to change
- there is nothing special about people who have “made it”—systems will change your life
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 1, 2018
EP 080 | More Money For Me - Part 1
You are master of your own destiny. You are a business owner. Yes, there are risks to making this choice, but there are also rewards. In the first of a two-part conversation we explore ways to make the financial rewards even sweeter, by keeping more cash at the end of each fiscal year.
In this episode we learn:
- it’s critical to have a system for reviewing vital numbers
- that understanding how your marketing dollars are working (or aren’t) is the best way to spend wisely
- why it’s good to watch where your biggest revenue comes from
- a quarterly check-in with your accountant pays real dividends
- to talk to an attorney and your accountant for the most comprehensive advice when it comes to incorporating
- how to use your home office deduction and help pay for that home gym or pool
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 24, 2018
EP 079 | Careergasm
Are you happy in your career? Most of us don’t take time to even ask this important question. The bills have to be paid and we’re so busy already, who has time for reflection? Looking squarely at what you love about your current work/life situation (and what you hate) provides valuable insights that lead to powerful changes.
In this episode we learn:
- a dramatic breakdown, although uncomfortable, can give you clarity around your career
- get clarity first, then move on to strategy
- experiment with scheduling—many professionals prefer blocking tasks by day, rather than by hour
- create the schedule you want, even if it’s unconventional
- to determine where you stress spot is and then learn how to relax it
- to notice the yearning to add something new to your existing career
- how to own your inner Molly Ringwald
- identify your hell-no client and a hell-yes client
Find out more about Sarah Vermunt, get access to the Free Careergam Crash Course and (bonus!) download the first…
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Sep 17, 2018
EP 078 | Role Play, KS On The Spot
Role-playing is one of the most effective tools for increasing your confidence. By having rote answers that you’ve rehearsed and memorized, you can answer questions that sometimes feel intimidating. In this episode, BOD member, Michelle Binette, turns the tables on Kimberley by asking typical client questions. Some of the answers may surprise you.
In this episode we learn:
- when a potential client phones, sell the consultation, not the project
- how to prevent clients who do not have a sufficient budget from calling, or to prompt them to increase the budget once they do call
- how to ask clients for the job
- how to say no to the wrong client/project
- a reasonable amount to charge with a living room decorating project
- why it’s important to read your contract to the client (line by line!)
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 10, 2018
EP 077 | More Mistakes - Part Two
More mistakes? Yup. We’ve all made them. In this episode, a continuation of EP 070, we are going to hear from another Business of Design member on mistakes she’s made as well as how to own them, how to solve them and how to avoid them.
In this episode we learn:
- get a great script to vet clients
- take control of when you onboard clients
- to let yourself consider, what’s the worst that can happen, as a way to keep yourself calm
- to make an apology without a lot of fuss or drama
- always do a debrief at the summation of a project
- consider giving potential hires a task to complete as part of the interview process
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 3, 2018
EP 076 | Defining “Designer” And How To Educate Clients
Is it possible for the professional designer to control the conversation when it comes to our skill set? What precisely separates the professional from the non-professional? It’s a challenging question, but Business of Design members Gail M. Davis and Courtney McLeod dig into the topic.
In this episode we learn:
- a high-end home purchase does not necessarily translate into high-end decorating budget
- why a consult fee and solid hourly rate will save you from clients who aren’t right or ready for you
- that six-figures (we’re talking salary not income) isn’t the end goal, it’s the starting goal
- it’s helpful to ask clients up front, ‘have you worked with a designer before?’
DESIGN INTERVENTION
Gail suggests hiring a branding coach. She works with a group on a monthly basis through Nicole Heymer at Curio Electro.
Courtney loves her Vision/Goal/Task Strategy.
- Vision is big picture, soul of your business
- Goals are set quarterly
- Tasks are narrowly defined and ta…
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Aug 27, 2018
EP 075 | Considering Cruelty-Free Design
Sustainability has been a buzzword in the design world for years and it makes sense that we want to offer our clients options that are earth friendly. In this episode we take that commitment to another level as Kimberley explores ethical (non-animal source) options for leather and fur with a “vegan designer”.
In this episode we learn:
- ethical options exist, making it easy to offer this to clients
- in some cases the price point is higher, but that won’t deter all clients
- ethical design may be a worthwhile niche to add to your existing offerings
Find out more and get a promo code to save 20% on the Vegan Design, CEU Accredited course at bit.ly/bod-ep075.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 20, 2018
EP 074 | How Committed Are You
How committed are you? We usually think of commitment as a great quality, but what if you are committed to things/systems/procedures/behaviors that aren’t working effectively? It takes courage and drive to turn around when you know you’re going down a path that will never lead to success.
In this episode we learn:
- how a switch from a well-known behavior can be scary, but still worthwhile
- how to determine if you have too many clients
- when it’s time to take action
- how to notify clients of an impending fees increase
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 14, 2018
EP 073 | You Do You
Not every designer loves the idea of working with trades or carrying the responsibility of a large renovation. There are lots of ways, as the owner of the company, to create a business that works for you. One Business of Design enthusiast shares how she works with clients during the planning stage, but then allows them to mange the renovations on their own.
In this episode we learn:
- there are a multitude of ways to set up your business so it satisfies you, as the owner
- determining what you love to do and eliminating tasks that stress you out is a great way to create a more satisfying career
- sometimes it’s ok to “leave money on the table” (make sure you know how much money you’re talking about)
- test yourself, can you beat the timeline our guest provides
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 7, 2018
EP 072 | Collaboration Rather Than Competition
At Business of Design we believe that working together as collaborators is a better way to get ahead as an individuals. Listen in to this conversation from NYC where three design advocates explore how we can lift the whole industry.
In this episode we learn:
- when we collaborate, we help each other run better businesses
- being on an island has less upside than collaborating—don’t do this on your own
- giving trade references to other designers will keep your best trades working
- to be cautious about where your data is stored when working with sensitive information
- not all advice is good advice so be choosy
- there is no limit to what you can charge—providing you are delivering a great result
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 30, 2018
EP 071 | Power Your Reno
Interior design professionals carry enormous risk and liability doing their jobs day in and day out. Nowhere is that more evident than when it comes to providing electrical work. Listen and learn from Steve Smith of the Electrical Safety Authority.
In this episode we learn:
- advanced planning provides you with enough time to collaborate with the experts you are working with
- always getting the proper permits for every job adds a layer of protection
- before presenting to the client, talk to your trades about what you have planned—they will give you the information and the confidence you need to talk to clients
- be careful with internet or off-shore purchases—they may not be compliant with regulations in your state or province
- knowing the difference in color temperature and in types of bulbs can improve your projects—rely on your LEC to guide you
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2…
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Jul 23, 2018
EP 070 | More Mistakes - Part 1
More mistakes? Yup. We’ve all made them. In this episode, and subsequently in EP 077, we are going to hear from two Business of Design members on mistakes they’ve made and how they solved them and recovered.
In this episode we learn:
- it’s important to establish the point person (who gets to make the final decision)
- never deviate from important protocol, like how to present STEP 5
- include your policy for custom items in your contract
- watch out for “friending” clients, keep it professional
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 16, 2018
EP 069 | Confidence And How To Get It - Part 2
Most of us are conditioned to think that confidence comes from accomplishments—succeeding at work, finding a partner, getting fit, making money, or climbing Mt. Everest. Although it’s a natural assumption, because we’re all taught to believe that external accomplishments create confidence. That’s why we look at people who have achieved what we want to achieve or have what we want, and we assume they must feel great about themselves. But here’s the shocking truth: Your external accomplishments don’t actually create confidence. Confidence expert and coach, Kara Loewentheil tells us what really works.
In this episode we learn:
- Practicing better thought work helps us avoid the flight or fight
- we don’t have to know everything
- you get hired, because you know how to figure tasks out, not because you know everything
- focus on the RESULT the client will have at the end
- remember, sometimes not having to do a bothersome task is a RESULT of hiring you too
It’s time to t…
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Jul 9, 2018
EP 068 | Our Policy Is...
What’s your policy? For most of us, the policies or rules we rely on are those which serve to protect us from an unpleasant circumstance, such as not getting paid, or working on weekends, or being liable for something we have no control over. It’s worth maintaining and protecting those policies, even if, or especially if you are a solopreneur.
In this episode we learn:
- using WE language can boost your confidence
- sticking to your policies does not typically mean losing the client
- negotiating your policies often leads to further negotiations
- it’s worthwhile developing a firm policy around business hours, invoicing and collections, consultation fees, trade relations etc.
- specific language to protect your policies
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 2, 2018
EP 067 | It's What's Inside That Counts
We all know that good looks matter. But outside appearances never tell the whole story. With many items—sofas, chairs, pillows, bedding—what’s inside is equally important. In this episode we’ll talk about quality and value and building a better bed.
In this episode we learn:
- clients want good looking rooms, but they also want functionality, performance and value
- educating your clients about value is an ongoing job
- if your clients are asking for the “cheapest” bedding (or anything else)then
- never show clients too many options
- update a poor mattress with a feather bed
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 25, 2018
EP 066 | Confidence And How To Get It - Part 1
A lack of confidence can undermine any effort to be truly successful. Although most of us recognize we aren’t as confident as we’d like to be, we remain blissfully unaware of how we camouflage this lack of confidence, thus ensuring it continues to thrive. This episode is for the warrior designer in you!
In this episode we learn:
- the key to creating the career you want is confidence
- we are all taught that confidence is created by external accomplishments, but that is wrong—confidence is created by your thoughts
- when you are responsible for creating business for yourself, you HAVE to have your mindset right
- the best tool to use for confidence is to practice neutral to positive thoughts; use thoughts you can believe NOW, not positive thoughts you don’t believe at all
- the best tool to use for sales/consult conversations is to create value and communicate that value—emphasize your RESULTS
- build your confidence by changing your thoughts
It’s time to take control of…
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Jun 18, 2018
EP 065 | Be Brave
Bravery is a job requirement. Surrounding yourself with trades and suppliers who make you look good is part of a successful strategy. It’s also important to be courageous when it comes to presenting that luxury item to your clients. Don’t stop your clients from falling in love with a splurge; show it to them and let them decide.
In this episode we learn:
- use your trade and supplier reps to do more work for you
- navigating tax laws can be challenging but you need to fill out the proper forms or orders may be delayed
- consider paying taxes as you go to save on paperwork
- get the money part out of the way right up front, be clear and concise
- know your worth and get help when it comes to communicating that
- don’t hold clients back from falling in love with something expensive
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 11, 2018
EP 064 | An Inside Job - Part 2
Don’t think for a moment that your salary or income is the “extra” or it’s not as important as that of your higher earning spouse or partner. That is guaranteed to keep you playing small. “Fun money is more fun when there’s plenty of it.” Kimberley Seldon
Is it possible you are holding yourself back; playing small to avoid having to step up? It’s time to embrace your inner design warrior goddess.
In this episode we learn:
- not to automatically assume responsibility for every mistake
- how to ask situational questions at the client intake meeting
- to prepare clients in advance for anything that’s likely to be challenging
- that using third party stories can illustrate how easily projects can go off the rails, and how dedicated you are to making the situation right
- it’s ok to hit the pause button if a situation becomes heated
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campa…
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Jun 4, 2018
EP 063 | Workout Your Business
If you’re listening in to the BOD podcast each week, you’re already motivated to get your business in shape. But if you want to transform your business and really see results, you need more than motivation, you need a gym for your business.
In this episode we learn:
- realistic goals - manage your own expectations when it comes to working on your business
- to schedule it - treat learning like a client meeting (it’s equally important!)
- where to start - build a foundation to build a stronger business
- proper form – take the guess work out of systems
- accountability is key – where to find support
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 28, 2018
EP 062 | Two Systems Freaks Geek Out
What is the secret sauce to running a mature, profitable, award-winning design firm? Systems! There’s no getting around it. Kimberley and LuAnn Nigara discuss their fave topic: systems and procedures.
In this episode we learn:
- time blocking is critical to strategy and planning
- if the client doesn’t accept your value (as indicated by price) then they should not be able to benefit from your value (as evidenced by your skills)
- when a project goes awry it’s usually because something wasn’t communicated at the beginning
- establishing a commitment to core values will amplify your brand message
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 22, 2018
EP 061 | Stay Busy, Stay Stuck
Making a decision to be excellent isn’t enough. To excel, you must take action to change the day to day issues that aren’t working in your business. Listen in to a series of private coaching calls where the talented and hardworking owner and her team share their experiences with the all-too-familiar bottlenecking that happens at the office.
In this episode we learn:
- implementation is the only way to success
- you run a “proper” firm, the moment you believe that you are
- there are multiple excuses that can keep you stuck
- delegating is harder than it sounds
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 16, 2018
EP 060 | It's an Inside Job - Part 1
As entrepreneurs in the world of design, we all stand to gain so much by working together and lifting one another up. Value and worth are an inside job. In this episode Kimberley talks to Laura Martin Bovard about how we can find and channel the mature business owner we dream of becoming.
In this episode we learn:
- that holding each other accountable to play a bigger game serves the industry as a whole
- that resolve can assist you in asking for and getting what you deserve
- if you have a “jobby” rather than a career, resolve to change, now
- structures and quality systems get you to a place of beauty
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 9, 2018
EP 059 | LA BOD Meet up
Take a road trip to Los Angeles with Business of Design. On this podcast you’ll listen in to the question and answer portion of our BOD LA Meet up.
In this episode we learn:
- how to say no to a project after you’ve completed the consultation
- clarify, verify, triple check—when you’re not the project manager
- work repeatedly with same suppliers to develop strong relationships
- effective hiring relies on systems
- a contract tells your clients how work will progress and provides a disincentive to litigation (in the unlikely event something goes wrong)
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 30, 2018
EP 058 | Incremental Growth
Layered, methodical growth is the most effective way to increase and enhance your business. Building your A team, finding efficiencies, learning to delegate and knowing when to let go are all part of the process of incremental growth.
In this episode we learn:
- to set time aside time for strategy and planning
- take time off from the business to change your perspective
- create a culture of inspiration for the team and an open feedback loop
- when is it time to grow
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 23, 2018
EP 057 | Talent Is Not Enough
Schooling offers only a small percentage of what is needed to succeed in business. The rest is on the job training. And talent, does not equal success. Instead, you’ll need to rely on structure (systems and procedures) to make it in business.
In this episode we learn:
- working for someone else is a great way to learn your craft
- a home office is a viable way to get started as an owner, and it is not a reason for charging a low fee
- talent does not equal success
- to be successful you will need to live with rules and regulations
- you do not have to agree with your client, have an opinion
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 17, 2018
EP 056 | Round Table at High Point
Business of Design and 30 of its awesome members travelled to North Carolina for High Point Market this week (April 2018). More than 100 designers sat in on a round table discussion that included a classic Kimberley moment, “You can watch a video on YouTube and learn how to give yourself a relaxing massage, or you can go to the Four Seasons and have Sven do it. These are two different experiences and only one leads to you wanting a cigarette afterwards.”
In this episode we learn:
- Having an hourly fee and billing that fee are two different things
- If you don't show the client the expensive item that will really make a difference in their house, they are not going to buy it
- When you raise your rates, it does not require a long-winded explanation
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 9, 2018
EP 055 | Shrinking Product Margins
Manufacturers must compete if they want to stay in business. It’s their imperative. We all know they are now selling directly to consumers. There’s not stopping it. However, it needn’t worry the professional design firm unduly. There are ways to define your services and attract those clients who have the means and the desire to turn a project over to a professional.
In this episode we learn:
- manufacturers must sell to stay in business
- designers can increase profit margins with strategic buying
- the impetus to market is on the design professional
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Apr 2, 2018
EP 054 | Eco-Marketing
In this episode we learn:
- what is eco-marketing
- five steps to grow your social media following
- widening your base means reaching out to peers you don’t know
- creating an editorial calendar can provide focus and direction
- how many times should you be posting and to what
TAKE AWAYS
Natalie recommends, finding out which publications her target market reads and aim for special interest that is not necessarily interior design related. For example, perhaps they all read the LA times or the New Orleans Picayune. Focus on getting published there. Consider golf magazines or travel magazines like Departures.
Five steps to grow your social media following:
1. Create a content (editorial) calendar.
2. Develop a posting schedule, with specifics.
3. Post professional photos frequently.
4. Post images that are light, crisp and bright for better traction.
5. Engage frequently with your audience.
It’s time to take control of your business.
Become a member of Business of Design®, today…
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Mar 26, 2018
EP 053 | Success is a Moving Target
Ever felt sure you’d made it, only to find yourself wondering how to pay the rent a few months later? Or, were so busy you couldn’t breathe and then you realized there were no new jobs in the pipeline? Recognized and acclaimed actors sometimes feel the same way.
In this episode we learn:
- that it’s normal to think you may never work again
- why we can expect career peaks and valleys
- how to deal with professional envy
- why it’s dangerous to compare someone’s outsides with your insides
Design Intervention
Christine says, sometimes the only power we have as artists is to say no. Say no to the job that won’t satisfy you. Say no to an opportunity that doesn’t feel right. Saying no can be a powerful way to shape your destiny.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 19, 2018
EP 052 | Blank Walls Are Scary
A space isn’t finished until it’s ready to photograph, right? But photography can’t happen if you are looking at a room full of gorgeous furniture and blank walls. Since buying art can be intimidating—not just for your clients, but also for you as the design professional, we turn to expert art advisor Katherine Earnhardt for tips on how to make the whole process successful and enjoyable.
In this episode we learn:
- why art is important
- the emotional benefit to clients when art is in place
- how artwork completes the space and increases revenue
- how emerging artists can meet clients’ budgets
- better ways to discuss art with clients
- ways to use a client’s own artwork when it isn’t right for the key areas
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 12, 2018
EP 051 | Don't Shop Me
In today’s web savvy world, there is no way to prevent clients from shopping you. Or is there? With this helpful guide, you’ll be able to avoid the worst of getting shopped by clients.
In this episode we learn:
- there is no way to prevent clients from shopping you, but you can minimize it
- transparency develops trust and provides clients with confidence in your ability to manage their project
- what it takes to tighten up your image so clients will trust you more quickly
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Mar 5, 2018
EP 050 | Fewer Better
Strategic planning can take your business to a sweet spot where the fewest possible number of clients leads to the greatest number of benefits. Designer Carly Waters discusses how she hones her approach on social media to appeal to those few clients who are just right for her.
In this episode we learn:
- to use your own space to create a portfolio when you start out
- how getting more clients may be less appealing than getting better clients
- the advantages of creating a single vision so it's easy for your ideal clients to find you
- being selective about clients is a privilege and it's a worthy goal
- that editing your former Insta posts can create a more streamline image
- to ask for work from friends and family
- to host a party at your client's finished home/condo
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 26, 2018
EP 049 | Better At LinkedIn
Are you taking advantage of everything LinkedIn has to offer? Susan Kates shares her tips for strengthening your LinkedIn profile.
In this episode we learn:
- how consistency across all platforms will improve your brand
- differentiating between all the social media platforms, what to use when
- it’s worthwhile to research the key words that describe what you do and who you are, create a slogan
- client surveys can help you narrow your focus
- set an intention around how you want your LI profile will work for you
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 19, 2018
EP 048 | Independence In Marketing
Independent interior design firms can create robust marketing plans that speak to the passion, talent and business acumen clients are looking to hire. In this episode Maury Riad of Fuigo shares some fundamentals for marketing.
In this episode we learn:
- we can protect the artistic legacy of our community and market our independent businesses
- differentiating between all the social media platforms, what to use when
- a three-pronged approach to solid marketing
- how to build awareness, credibility and trust, making it easier for clients to hire you
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 13, 2018
EP 047 | If it's free, you are the product
Industry disruption, mysterious mergers and what does it mean for you, the design professional? No, the sky is not falling, but it may be time to pivot and take a more active approach to marketing and managing your business. In this episode, we hear from two industry peers who have a different take on this month's big merger between Houzz and Ivy.
In this episode we learn:
- that historical behavior is a good indicator of future behavior
- it's important to read the terms of service before jumping onto a new platform (and keep a copy of the agreement when you signed up)
- you are not a victim, you have choices
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Feb 5, 2018
EP 046 | Increasing Visibility
We see you. Hiding there in plain sight. Step out in front of the spotlight says designer Rachel Moriarty. She’s got tips to immediately improve your visibility on line and in front of potential clients.
In this episode we learn:
- key to success is being authentic enough to attract those clients who will love working with you
- how to develop Know Love Trust with potential clients
- start talking, live videos will get you an immediate audience
- why investing in yourself can pay off big
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 29, 2018
EP 045 | STEP 11 The Client Reveal
After months of hard work everything is on the line with the client reveal. How to set this moment up for success is Kimberley’s topic today.
In this episode we learn:
- you can’t run a marathon your first day out on the track, nor can you create projects that run smoothly if you start with STEP 11
- why having the client onsite for STEP 10 is a big mistake
- what gifts are appropriate for the big client reveal
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 22, 2018
EP 044 | Avenues Of Learning
We all learn differently. Most of us need multiple points of reference to really learn something and absorb it on a core level. Interior designer LeAnne Bunnell works hard at growing her business and improving her skills and she shares that knowledge with us here.
In this episode we learn:
- key to success is having your financial processes in order
- hiring a bookkeeper is a small investment that pays big dividends
- surround yourself with mature business owners who aren’t converplaining
- be an active participant in the experience of learning
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 15, 2018
EP 043 | Designing Outside The Box
If you’ve been relying on the same style, the same tried and true suppliers, and not taking the occasional creative risk, you may be missing out on an opportunity to provide clients with spaces that are truly one of a kind.
In this episode we learn:
- how to source one of a kind items
- why getting clients involved in the creative process can feel good
- what to do when you hit a creative roadblock
- working in a high-low modality can leave room for the occasional splurge
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 8, 2018
EP 042 | Onsite during STEP 10 - Live
Things get a little hectic during STEP 10. Listen in as Kimberley interviews her own trades during a typical installation process.
In this episode we learn:
- how to prep for STEP 10
- how to prepare clients for inevitable deficiencies
- what it takes to create a successful installation for clients
TAKE AWAYS
To check out behind the scenes photos of a typical installation day, visit http://businessofdesign.com/podcasts
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jan 3, 2018
EP 041 | 5 Apps You Need Now
Everyone needs that person in your life who tells you about the latest app or technology you should try. Kimberley’s go to resource for what’s next and what’s great is Lindan Courtemanche from Heuristic, a boutique branding firm. Lindan shares her fave apps for small business owners like you.
In this episode we learn:
- 5 fave apps for small business success
- 2 guilty pleasures for art enthusiasts
- best advice for your own contract
- never confuse what you like with what’s required to fulfill on the strategy
Take Aways
- Lindan describes Trello as post it notes on steroid. A riff on the Japanese organization model, Kanban boards.
- If you are working with remote teams, these apps will change your life. Dropbox & Box.
- Kimberley is now hooked on Scannabal. It’s really useful for copying notes on job sites; leaving a hard copy with trades or client but having a backup copy ready to go.
- Receipt Bank is an amazing tool for cutting down time when it comes to logging receipt…
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Dec 26, 2017
EP 040 | Closing The Sale - Repeat
We're ending this year off with a listener favorite. If you are eager to turn potential clients into paid ones, then you’ll love hearing what Aysun Kuck had to say about the process in EP 014 | Closing the Sale - Part 1. This episode was a two-part series, so be sure to go back and check out EP 022 | Part 2.
In this episode we learn:
- how to put a smile in your voice
- to have a goal when you return a potential client’s call
- how to identify different types of clients quickly
- getting paid up front is professional
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 19, 2017
EP 039 | Top 10 Flat Fee Questions
Kimberley has been teaching the strategies you find here for more than 13 years. In this episode, Cheryl Horne, BOD’s Director of Operations asks Kimberley to answer the top 10 questions she receives on flat fees.
In this episode we learn:
- which method, flat fee or hourly, Kimberley likes most
- courage to ask for the fee you need
- why project management is a game-changer
- why scope creep is a good thing
- why passing on your discount to clients is a mistake
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 12, 2017
EP 038 | Live Coaching Call with Kimberley Seldon
If you’ve ever considered coaching, listen in as design professional and Business of Design member Enza Ricco grooms her procedures for flat fees and collection systems.
In this episode we learn:
- tips for having the confidence to ask for the fee you need
- size of deposit to collect before purchasing goods and services
- how to discuss the disproportionate size of fees against small projects
- how to maintain relationships with past clients
- how do you get the phone to ring
- how to expand business with existing clients and get new clients
- a diplomatic response to reusing clients’ existing stuff
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Dec 5, 2017
EP 037 | How To Be An Opinion-ista
Having an opinion, owning that opinion and then standing behind it are all part of a skill set the interior design professional needs.
In this episode we learn:
- clients are hiring you for your opinion
- how to differentiate between personal preference and what is right or wrong for your project
- creating a strong identity for yourself is the best way to attract clients
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 29, 2017
EP 036 | The Side Hustle
Brittany Chinaglia has an amazing website and online business known as The Vintage Rug Shop. Listen in to hear how this closet interior design pro is turning her side hustle into a viable business.
In this episode we learn:
- key to success is having your financial processes in order
- hiring a bookkeeper is a small investment that pays big dividends
- if you are selling online, you need an efficient website
- the path to becoming a High Point blogger
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 22, 2017
EP 035 | Why Smart Entrepreneurs Do Dumb Things With Money - Part 2
Why do smart entrepreneurs do dumb things with money? And more importantly, what can we do right now to make a positive and lasting change in our financial health and maturity? Part two with money and finance expert, Bruce Sellery.
In this episode we learn:
- how a tool (money) differs from your true desire
- how to identify where your financial risk is
- why action must be measured
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 14, 2017
EP 034 | The Show House
It’s an honor to be chosen as a designer for a prestigious show house or a charity auction house project. Still, before you say yes, weigh the pros and cons of participation.
In this episode we learn:
- some of the challenges of working on team projects
- why setting an intention can get you better results
- why it’s important to evaluate your contribution—financial and otherwise
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 7, 2017
EP 033 | Managing Client Expectations
Failing to manage the client’s expectations is a sure-fired way to destroy project harmony. In this one-on-one podcast with Kimberley, she reviews techniques and systems for efficient and effective communication with clients.
In this episode we learn:
- the number one reason you get fired
- specific moments when stating the truth is imperative
- why it’s ok to be busy
- how to take back control of your personal life
- healthy boundaries for healthy interactions
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Nov 1, 2017
EP 032 | Profit Through Margins, Not Markups
Markup. It’s such a dirty word, and yet we need the income that comes from that revenue stream. In this podcast, we’ll share how we maximize our margins when purchasing products and trades.
In this episode we learn:
- a new language for dealing with the reality of markups
- specific strategies for pricing
- to increase profitability with decent margins on goods and labor
- how to hone your confidence as a business owner
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 25, 2017
EP 031 | Why Smart Entrepreneurs Do Dumb Things With Money - Part 1
Why do smart entrepreneurs do dumb things with money? And more importantly, what can we do right now to make a positive and lasting change in our financial health and maturity? Money expert, Bruce Sellery has actionable advice.
In this episode we learn:
- the questions to ask yourself when you’re ready to get serious about your financial health
- how to make immediate changes to your financial strategies
- how to use a community to support your new habits
- why being financially savvy matters
Take Aways
Sustainable spending
Analyze—Review spending for two months. Note that you spend x$ on groceries x$ on your car, x$ on dining out, etc. Then look at the analytics.
Brainstorm—What are one or two things you can do differently? Don’t try to change everything at once. Identify a couple of areas that you can make a change.
Change—Implement the changes in those one or two areas.
Rinse and repeat!
Also, automate savings into retirement plan.
It’s time to take control of y…
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Oct 18, 2017
EP 030 | Why Be The Boss
Too many go into business with an idealized or romantic view of what it’s going to be like to “be the boss”. If you’ve been talking about the benefits of owning your own business but not living the benefits, this episode is for you.
In this episode we learn:
- the common lies we tell ourselves about owning a business
- how to take control of your life as the boss
- being the boss is a choice
- the difference between a job and a business
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 11, 2017
EP 029 | Media - Use It To Build Your Brand And Enhance Your Message
To publish the great design work you do, or to build your brand as an industry expert, you need to use the media—and the media may need to use you. Vicky Sanderson is a professional writer whose beat for the last twenty years is design. Vicky shares what every designer should have in her/his toolkit when it comes to capturing the attention of the media experts in your area.
In this episode we learn:
- what is supplied content and how can you use it
- what’s the difference between controlled and paid circulation
- what should be in your tool kit if you’re serious about getting media exposure
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Oct 4, 2017
EP 028 | You are a brand. Whether you like it or not - Part 2
“Taking yourself seriously has power. It says you are playing a longer game.” Bruce Philp, author Consumer Republic.
If you’re consulting under your own name, playing small and not fully embracing a powerful brand, you signal tentativeness to consumers. Having a brand, and filling a particular brand space gives consumers the confidence to hire you.
In this episode we learn:
- to combat and outsmart imposter syndrome
- what it looks like when clients have total confidence in you
- why clients want you to be the answer
- how you will grow into a bigger, brighter version of yourself with brand improvements
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 25, 2017
EP 027 | Act, Deflect, Ignore
In this episode Kimberley looks at how to identify and, more importantly, manage various types of client situations and archetypes of behaviour.
In this episode we learn:
- to identify common client types
- how to manage the client who wants it right now, or can’t make up her mind, or disappears and then re-emerges ready to go
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 18, 2017
EP 026 | Upselling Ahead
Most of us are not terribly comfortably asking clients for money, let alone asking them for more money when we think of some new product or idea that would enhance the existing project. Effective upselling, the act of offering a new purchase that complements an existing purchase, requires thoughtful consideration and courage.
In this episode we learn:
- why upselling is a benefit to clients
- how to look at upselling in a more positive light
- why every designer has to get comfortable with sales
- to avoid selling the thing, instead sell the experience
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Sep 12, 2017
EP 025 | Is It Time To Re-Brand?
Every 5-10 years it’s important to reevaluate your brand and see if it’s still relevant. Kimberley shares her personal experience with rebranding and talks to interior designer Jackie Glass about a major rebrand she recently underwent.
In this episode we learn:
- to be diligent about projecting your image—edit what you put online
- raising your fees can force you to be better at what you do
- to make better rules for yourself as the business owner
- always work on grooming new trades
- to treat existing trades with respect
Take Aways
1. When you photograph a room, make sure to also hire a professional stylist to assist and prop the spaces.
2. Edit the photos that appear on your website. Quality over quantity.
3. If you can’t yet afford a stylist, then practice taking good photos and videos. Flat lay some objects on a table and photograph those. This is also an easy way to show clients you are busy and working all the time.
It’s time to take control of your business.
Become…
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Sep 6, 2017
EP 024 | Mistakes, I've made a few
If you are a design professional and you are managing projects on behalf of clients, you are going to deal with mistakes—lots of them. Since it’s not possible to avoid all mistakes, then doesn’t it make sense that that so focus on managing that professionally. I’m not being glib about mistakes – they are simply a fact.
In this episode we learn:
- mistakes happen
- why the complexity of the work makes errors inevitable
- the interior design professional cannot prevent every mistake from happening
- what matters most is how the professional manages errors and missteps
- which errors are billable, and which are non-billable
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 29, 2017
EP 023 | You are a brand. Whether you like it or not - Part 1
“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic.
Having a brand, and filling a particular brand space gives consumers the confidence to hire you.
In this episode we learn:
- 3 components of a healthy brand
- why outsourcing your brand experience makes sense
- how corporation (or the appearance of one) gives a client confidence
- three ways small business owners give away their power
Take Aways
Three conditions that need to be met in order to build a viable brand:
Purpose. Consumers need to believe that the people they hire are motivated by a higher purpose, otherwise they’ll assume it’s opportunism.
Positioning. Commit to a particular type of project that you’re great at and an ideal client, or you’ll never excel
Character. Sharing your value and personality allows your customer to buy into you as a brand.
It’s time to take control of your business.
Become a…
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Aug 21, 2017
EP 022 | Closing the Sale - Part 2
Back by popular demand, Aysun Kuck shares her experience servicing Kimberley’s clients and closing consultation sales. This episode is a continuation of EP 014. You asked for it, here’s Aysun one more time.
In this episode we learn:
- the benefits of practicing fabulous follow up and what that means
- what’s in a lead form
- how to get a budget out of clients
- the sweet spot in terms of timing consultations
Aysun suggests practicing fabulous follow up by keeping a lead form. A lead form is the document that shows you the status of each and every caller to your company.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 13, 2017
EP 021 | 12 Steps to a Custom Pillow and Why your Job's so Doggone Difficult
It’s not you. The work we do as professional designers is hard, it’s complex, it’s challenging, and there are multiple points in the process where things can go mildly or terribly wrong. In case you’ve forgotten just how capable you are, listen to Kimberley review the process for designing and creating one custom pillow.
In this episode we learn:
- designiquette—etiquette for the designer client relationship
- trust is something you earn, and something client’s earn
- experience teaches you how to handle situations that once baffled you
- the complicated process of creating and producing one simple pillow
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Aug 7, 2017
EP 020 | What you can Learn from Renovating for Yourself
We all agree it’s hard to renovate or decorate our own spaces. But, have you ever taken time to consider what you learn when you do have the luxury of working for yourself? Interior Jackie Glass explores this topic.
In this episode we learn:
- the benefits of working for yourself
- the stressors of working for yourself
- what you can learn about client management
- how vital branding is for your reputation
- why so many designers use their own homes as labs
- why working with your own trades is a great idea
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 31, 2017
EP 019 | Successful Vendor Relationships
We can’t do our jobs without the cooperation, hard work and talent of a variety of vendors and suppliers. These professionals make or break our reputation. Developing healthy relationships with key vendors can lead to an infinitely more satisfying career by helping you satisfy your clients, earn their trust and grow your business. In this episode, we learn first hand from window covering specialist and podcaster Luann Nigara, some of the simple and things designers can do to improve relations and strengthen project outcomes.
In this episode we learn:
- the benefits of working with a concierge service vs. a workroom
- the stressors and pressures your vendors may be under
- why thoroughness matters
Take Aways
1. If you are loosey-goosey about the details at the beginning of the project you better be prepared to be loosey-goosey about what's delivered.
2. When you criticize your trades and suppliers remember, YOU were the one that introduced them to your clients. Never throw a sup…
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Jul 24, 2017
EP 018 | Project Horror Stories
No matter how talented you are, how dedicated you’ve been to the project, or how thoroughly you’ve managed clients and trades, mistakes can and will happen. If you have a project horror story, you’re not alone. Avoiding the most common traps can save you hours of grief.
In this episode we learn:
- ten most common ways to create your own project horror story
Take Aways
You are not alone. No matter what challenges you are facing—those you’ve created or those you’ve inherited thanks to clients or trades—our community has been there and done that.
Sharing your worst moments, as Kimberley does in this podcast, can sometimes liberate you to make better choices in the future.
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 17, 2017
EP 017 | The Whole Home Approach
Sure, most of us approach our projects thinking about interior spaces. But, it’s worth considering exterior spaces too. It’s a great way to provide your clients with more value, making you a one-stop service provider.
Landscape designer and HGTV personality Carson Arthur shares his advice on how to include landscape design as part of the service you offer.
In this episode we learn:
- there are specific things you can do with landscaping that will immediately improve the resell value of a home
- how to identify different client types based on demographics
- ways to increase living space by looking outdoors
- project management tips from the world of landscaping
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 8, 2017
EP 016 | Do Over
Adam Scougall is transitioning from the finance industry into interior design. Adam shares his insights as a business owner before introducing Business of Design strategies and then compares that to his experience after implementing the 15 steps.
In this episode we learn:
- how we keep ourselves in an unsuccessful loop, attracting the wrong clients
- why a turn key approach works best
- how pain is a powerful motivator
- there is no competition, success is available to all of us
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jul 3, 2017
EP 015 | Why I love Scope Creep
Every designer who’s worked on a flat fee basis has experienced the monster that is scope creep. Although the vast majority of freelancers consider scope creep to be negative, there’s another side to the story—a positive side. In this episode, Kimberley looks at how to protect yourself from the negative aspects but allow room to embrace the positive aspects.
In this episode we learn:
- the dual personalities of scope creep
- how to automatically get paid when scope creep occurs
- how scope creep can also be a sign of trust
- how thoroughness increases profits and clients will love you for it
Take Aways
There’s no earthly way for you to know what a project will cost from start to finish on the first day you meet your customer. If you choose to do so, you can stop playing the guessing game, develop a system that allows you to get paid for all your expertise, manage jobs like the true professional you are and satisfy more customers.
It’s time to take control of your busine…
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Jun 26, 2017
EP 014 | Closing the Sale - Part 1
If you are eager to turn potential clients into paid ones, then you’ll love hearing what Aysun Kuck has to say about the process. This episode is a two-parter, so be sure to check out EP 022.
In this episode we learn:
– how to put a smile in your voice
– to have a goal when you return a potential client’s call
– how to identify different types of clients quickly
– getting paid up front is professional
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 12, 2017
EP 013 | Managing Clients
If you are looking for advice on how to change your clients, you won’t find it here. As the professionals, it’s our job to manage the clients and their expectations so the renovation, remodeling, styling, decorating, landscaping project is an enjoyable one. Preparing the client for the work ahead is a full-time job and there are critical moments in the process.
In this episode we learn:
– it takes courage to speak your truth to clients, but they appreciate it.
– being selective about projects brings peace of mind and grooms a better clientele
– the higher your rate, the less likely you are to get push back from clients
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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Jun 4, 2017
EP 012 | Tracking your Hours
You love getting paid without a hassle from your clients, but you hate logging hours. You have a real dilemma. It’s time to resolve this once and for all.
In this episode we learn:
- why effectively logging hours means fewer questions from clients
- how to track time
- why you need to log hours for hourly fee contracts and flat fee contracts
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
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May 29, 2017
EP 011 | Private Label Branding
Private label branding increases your street cred within the industry, but most importantly in your clients’ eyes. Instead of introducing your clients to someone else’s brand (the name on the sofa or chair you procure), you are keeping the client focused on your brand. In turn, this allows you to provide more value and charge higher fees. Curious to learn more? We were too!
In this episode we learn:
- what private label branding can do for your business
- why working with a specialist to provide custom branding makes sense
- how mentoring can improve the busine