Recorded as 301: The Redirect Podcast by Trademark Productions.

Soon, businesses will need to start preparing for the end of Google Analytics 3 and transitioning to GA4 before July 1, 2023. That is the date when the internet giant will be shutting down full support, and standard Universal Analytics properties will stop processing data.

It can seem daunting to learn a new platform, with GA4 providing a brand-new UI interface and different insights into how a user interacts and engages with your website. But May will be the perfect month to make the big move and learn how the new Google Analytics works and functions.

In this week’s episode, Dwight and Gary discuss the key elements that make Google's new analytics tool and why businesses should focus less on bounce rates and more on engaged sessions.