Add by RSS Feed
Get the Android app
Get the iOS app
Caroline's Marketing Podcast
Welcome to my podcast! I'm a marketing and technology geek sharing my thoughts and experiences with you weekly.
Mar 13, 2020
5 Tips For Marketing Communications During Crisis
The announcement of the COVID-19 pandemic has sent many into a panic. As a marketer, you're probably advising your company on how to communicate during this time. Here are 5 tips for communicating both internally and externally during a crisis situation.
Jun 10, 2019
Let's Talk About Video Marketing
In this episode, Caroline Dunn discusses the importance of video marketing.
Jun 3, 2019
How to Develop a Strategic Marketing Plan
In this episode, Caroline Dunn discusses how to develop a strategic marketing plan.
May 26, 2019
Key Takeaways from 3 Keynote Speakers at Digital Summit 2019
Keynote Speakers Randi Zuckerberg - Creator of Facebook Live Beverly Jackson - VP of Social, MGM Resorts Scott Dikkers - Founder of The Onion
May 19, 2019
When Meetings Go Awry
I was in a meeting that was going nowhere and then one of the other participants started shouting during the meeting. Listen to find out how I handed the situation.
May 12, 2019
Data and Content = MarketingFuel
In this podcast, I discuss key takeaways from the Technology Association of Georgia Marketing Conference, Geek Out held on May 9, 2019
May 5, 2019
Biggest Trends in Marketing Today - Influencers
In this episode, I discuss one of the biggest trends in Marketing today, Social Media Influencers. I discuss the importance of Influencers, how to get started with influencers, and why you need to incorporate influencers in your marketing strategy today. Influencers are the new celebrities that can boost sales.
Apr 22, 2019
Art and Science of Marketing
In this podcast, Caroline discusses the importance of balancing art with science in Marketing.
Apr 14, 2019
The Importance of Metrics in Marketing
One example of how I used metrics internally.
Apr 7, 2019
Marketing Geeks vs. Cook Kids
Are you a marketing geek or a cool kid? Definition of Geek from Wikipedia - https://en.wikipedia.org/wiki/Geek 10 Signs You're a Marketing Geek - https://medium.com/@mialockhart/10-signs-youre-a-marketing-geek-1548eb3b3864 Digital Summit Key Learnings - https://www.linkedin.com/pulse/3-key-marketing-lessons-from-digital-summit-caroline-dunn/
Mar 31, 2019
Is voice the next frontier? Alexa and Google Home
Is voice the next frontier? https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812 This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year. Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market. https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459 In fact, ComScore says that by 2020, 50 per cent of all searches will be voice searches. https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018 3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022. How to get started: How to get your AWS hosting for free: https://developer.amazon.com/alexa-skills-kit/alexa-aws-credits Testing https://echosim.io/welcome…
Mar 24, 2019
The Magic of Storytelling in Content Marketing
In this episode, Caroline discusses the keys to storytelling in your content marketing strategy. Contently - Joe Lazauskas https://contently.com/2018/01/05/4-elements-great-storytelling/ Stories make us remember Neurons that fire at the same time Content marketing works because our brains are programmed for stories. 1. Relatability 2. Novelty 3. Fluency 4. Tension Bring someone in through relatability
Mar 21, 2019
Alexa, launch Running Clothes
In this episode, I am a top 10 finalist in the Alexa Multimodal challenge and I'm asking for your help by trying out my entry by saying, "Alexa, launch Running Clothes." Thanks in advance! Contest Dates: March 16 - 29, 2019
Mar 17, 2019
But not everyone is on Facebook!
Facebook is the #1 social platform for product discovery with 78% of responders that have discovered products, and 55% that bought the product online after social media discovery. Stats from this podcast - https://www.kleinerperkins.com/perspectives/internet-trends-report-2018/ Facebook Blueprints (learn Facebook Advertising for free - https://www.facebook.com/business/learn More helpful resources: https://www.facebook.com/business/news/reducing-low-quality-ads-on-facebook https://www.linkedin.com/pulse/top-5-learnings-from-digital-summit-content-social-fall-caroline-dunn/
Mar 11, 2019
Top 5 Tips for Exhibiting at Trade Shows or Conferences
My Top 5 TradeShow Tips for Exhibitors https://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/ Trade shows remain the top source for most B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. 1. Location, location, location. 2. You’re there to generate more sales leads and brand awareness. Brand awareness helps your credibility in your industry. Get yours sales team on board with pre-show training and set measurable goals before the conference. Schedule your sales team to make sure that the booth is adequately staffed at all times. 3. Booth Design: Your booth is a great opportunity for branding, even if they don't stop by, they saw your logo and that establishes credibility in their mind. Few prospects are brave enough to use the signage to explain what you do preferably with pictures or in as few words as possible. People aren't going to read a paragraph that y…
Mar 7, 2019
SEO in 2 Key Points
In this episode, I boil down SEO into 2 key points: Technical and Creative SEO requires creative good quality content. Content is still king, but technical is now queen. Technical includes page load time, mobile optimized website, and more. https://www.websitemagazine.com/blog/5-reasons-visitors-leave-your-website https://www.business2community.com/seo/50-tips-for-website-seo-success-02120778
Mar 5, 2019
The Buying Journey Starts Online
In this episode, I'll share with you some surprising stats on B2B marketing buyer's journey. B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales. 84% of CEOs and VPs use social media to make purchasing decisions. (Source IDC) 63% of consumers need to hear company claims 3-5x before they actually believe it. Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%). In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions. Sources: http://www.curata.com/blog/the-buyers-journey-demystified-by-forrester/ https://www.forbes.com/sites/ryanerskine/2017/12/28/how-to-turn-b2b-buyers-into-sales-leads-according-to-data/#718fbc015a18 https://www.b2bmarketing.net/en/resources/blog/building-brand-trust-b2b-authenticity-table-stakes https://www.themarketingblende…
Mar 2, 2019
Digital Marketing vs. Traditional vs. Experiential Marketing
In this episode, I discuss the differences and provide examples of digital, traditional, and experiential marketing.
Mar 1, 2019
A Lesson in UI (User Interface) Testing
In this episode, I talk about one experience I had as a UI tester, and the lessons I learned that day.
Feb 28, 2019
Product Management vs. Product Marketing vs. Marketing Communications / Marcom
In this episode, I discuss the difference between Product Management, Product Marketing, and Marketing communications / Marcom
Feb 27, 2019
My First Job in Marketing
My First Job in Marketing by Caroline Dunn
Feb 27, 2019
Allow myself to introduce...myself
This is my first podcast. My name is Caroline Dunn and I am here to share insights and stories about my marketing career. This podcast is how I got started in communications.