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Media People Podcast
Lively & insightful chats with the people who power the media industry.
Jun 23, 2020
EP42 - Pressboard Co-Founder & CEO - Jerrid Grimm
Entrepreneurship is something that was engrained in Jerrid Grim’s psyche from an early age. In fact if you ask Jerrid, he’ll tell that his younger self believed that starting a business was the only way to make money. A native of suburban, Edmonton, Jerrid’s first job was a local flyer route. But unlike most kids who are stuck spending hours bundling flyers before lugging them out for delivery, young Jerrid outsourced part of the labour to his sisters—essentially turning his first job into his first ever managerial role. After high school Jerrid enrolled at the Northern Alberta Institute of Technology, where he studying marketing. After graduation he landed a job selling advertising space on bike racks throughout Edmonton. With little structure, it was the type of role that required an entrepreneurial mindset for success. From there he moved over to Pattison Outdoor, one of the latest outdoor advertising companies in Canada. Jerrid had planned to take a year off to backpack Europe. The only problem? A senior role at Newad presented itself just as he was getting ready to leave. He convinced Newad to hang onto the job, and returned a year later into a VP position. It was during his time at Newad where he was handed a massive branded content opportunity. Both the client and the dollars were big, but the process of getting the campaign live proved to be both costly and cumbersome. Jerrid saw these hurdles as a business opportunity. Clients wanted to spend more on branded content, but the ability to scale and report efficiently across multiple partners was difficult. And just like that—the idea for Pressboard was born. We sit down with Jerrid Grimm, Pressboard CEO and Co-Founder. If you’d like learn more about the company then open up your podcast app and search for ‘The Science of Storytelling’, the official Pressboard podcast that brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel. Pressboard https://www.pressboardmedia.com Victor Genova IG VicGenova www.mediapeople.ca
1 hr 6 min
Jun 8, 2020
EP41 - Wine Renaissance Woman & Entrepreneur - Angela Aiello [pka 'Super Wine Girl']
Wine: It’s one of the few things as old as time. There are different types & colours, and it can range in price from inexpensive to unaffordable. It’s also the one of the few exports many countries aggressively compete to be known for. Picking the right wine is enough make your head spin, but today’s guest, Angela Aiello, has spent the better part of her career helping young adults make sense of it. Angela started in hospitality while at university, working in the Four Diamond restaurants at some of the Niagara Region’s biggest wineries. After graduation she relocated to Toronto, continuing in wine retail. From there she moved into the corporate world, working at XM Satellite Radio before pivoting into Executive Recruitment. But Angela continued to pursue her passion for wine on the side. She harnessed the power of social media, uploading self-made wine info videos to YouTube. Those videos laid the foundation for what would eventually become the iYellow Wine Club, Toronto’s premier wine club Angela sold the iYellow Wine Club after more than a decade, and is focusing her time on covering the wine industry. A dedicated wine journalist, content creator, and influencer, we learn why she is affectionately known as the 'Super Wine Girl'. Angela Aiello IG SuperWineGirl www.superwinegirl.com Victor Genova IG VicGenova www.mediapeople.ca
Apr 27, 2020
EP40 - Clue Digital Co-Founder & CEO - Joshua Alvernia
Going out and starting your own company isn’t easy, but it’s difficult to resist when you have a solution that could benefit an entire industry. And that’s what today’s guest, Joshua Alvernia, and his peers have done. Josh is the co-founder and CEO of Clue Digital: a comprehensive marketing service that leverages automation, data science, and analytics to improve media performance on customer acquisition campaigns. Ad tech was the farthest thing from Josh’s mind growing up. He was in a band, with ambitions of making it in the music business. When that wasn’t panning out he pivoted into advertising, enrolling at Sheridan College just weeks before the semester began. His first advertising gig was agency side working on the mother-of-all clients, General Motors. But it was less about the client and more about the timing that would set Josh’s career on its current trajectory. His time on General Motors coincided with the growth of ad tech, where ad buying and analytic platforms started taking a bigger role in the planning process. He left agency life for sales, starting first at Rocketfuel before moving on to MediaIQ. It was during this time that he and couple of his industry peers discussed the possibility of starting their own company. They all resigned from their respective jobs, and within months Clue Digital was born.
Apr 13, 2020
EP39 - Group Director, Strategy @ Omnicom Media Group - Terra Sharek
From small-town Northern Ontario to the heart of Canada’s media industry, today we chat with Terra Sharek, Group Director of Strategy at Omincom Media Group’s, Red Magnet. Originally from Dundalk, Ontario, Terra spent the early part of her life on a farm. She moved to Beaverton during her high school years and then relocated to Barrie, Ontario to study advertising at Georgian College. Terra’s media career started before she even had the chance to graduate, beginning as a digital media assistant at M2 Universal, and looking after high-profile clients such as the Dairy Farmers of Canada and the Royal Bank of Canada. From there she moved on to senior digital roles at OMD and Vizuem. Terra pivoted to media sales when the opportunity presented itself with the Globe and Mail. But agency life would come calling again, and Terra took a full-on programmatic role at Touché under the Omicom Media Group banner. An internal promotion moved her to Red Magnet, a sister agency specifically created to serve Rogers Communications, Canada’s largest telecommunications company. What makes Terra’s story so interesting is the fact that she brings experience from three different digital media disciplines: direct planning & buying, programmatic strategy, and media sales.
Mar 30, 2020
EP38 - datakris inc. Founder - Kris MAKUCH
Data, it’s what many people refer to as the ‘new oil’. It’s supposed to provide the unbiased insights companies need to make key decisions. But extracting those insights is easier said than done, and that’s what today’s guest, Kris Makuch, aims to change. Kris is the founder of datakris, a consultancy that interprets and uses data to help companies retain and acquire new customers. Originally from Poland, Kris’ family immigrated to Canada and settled in Toronto when he was just 2 years old. He caught the video game bug early on when he received a Sega Genesis, and has been a lifelong gamer ever since. He spent a year studying geography at Carleton University before pivoting to Advertising & Marketing at Sheridan College. His first break in the media industry came at Mindshare, where was on the team handling Walmart’s media buying & planning. He moved deeper into the retail world, taking a data analyst role at EB Games. From there Kris made the jump to the Omincom Media Group, taking on a series of data science roles at PHD and Red Magnet. He’s making all that experience available through his own consultancy, datakris.
Feb 24, 2020
EP37 - CYTRINE CONSULTANCY Founder - Cynthia Rubino
Entrepreneur, senior media executive & leader, award winning media buyer, and one of the early advocates for mental health & wellness in the media industry, Cynthia Rubino, stops by to chat. A Cosssette media alumnus, Cynthia landed at the agency right out of university. In an industry where it’s not uncommon for talent to move around she stayed at Cossette, moving from planning assistant to media manager during her 16-year tenure with the agency. When Novus Media expanded into Canada, Cynthia was one of their first hires. After building and establishing the Novus Canadian office, she moved into teaching where she currently mentors and educates the future media leaders of tomorrow. It was also during this time that Cynthia founded CYTRINE CONSULTANCY, a firm that provides 2 services. The first being media strategy, buying & planning, and the second dedicated to wellness and mental health solutions. Mental health in the media industry is something Cynthia has become very passionate about. She's the founder of Mindful Mornings, a series of quarterly breakfast sessions geared towards helping media professionals understand and manage their own mental health. She’s taking this one step further with ‘I Matter’. It’s the first ever mental health symposium for the advertising/marketing/communications industry, and it’s happening on October 7th of this year.
Jan 7, 2020
EP36 - Daily Hive Co-Founder & CRO - Manny Bahia
Starting a website might be easy, but finding success in today’s digital publishing world is extremely difficult. Both audiences and advertising dollars tend to be concentrated between a few popular platforms, with the rest of the internet duking it out for the leftovers. But that didn’t deter today’s guest, Manny Bahia, from jumping in. Manny is the co-founder and Chief Revenue Office of Daily Hive—a news, information, and entertainment site servicing millennial audiences through localized editions in select Canadian and US cities. Originally a computer science major, Manny shifted to business after taking a microeconomics elective in his first year. It was during his time in University that he co-founded the website Vancity Buzz. Vancity Buzz would later be renamed Daily Hive as part of national expansion strategy into Toronto and Montreal. Expansion into Calgary and Edmonton followed, and just recently Daily Hive has gone international, adding Portland and Seattle to the family. Manny Bahia talks to us about growing up in Vancouver, what he learned about business from delivering pizza, and shares with us the journey from growing Vancity Buzz into Daily Hive.
Oct 29, 2019
EP35 - BRS CEO & Founder - Brooke Robinson
You can call Brooke Robinson many things- social media maven, entrepreneur, and multiple sclerosis survivor. One of the OG’s of social media strategy, Brooke’s career started at Sunlife Financial, where she was charged with managing their social media presence. Her experience took her to the agency world, where she would start and head-up, Mindshare Canada’s first-ever social media department. There she worked on campaigns for clients such as American Express and Ford, to name a couple. It was during this time that Brooke was handed her biggest challenge yet- she was diagnosed with an accelerated form of multiple sclerosis. One that had her walking with a cane, and was poised to have her wheelchair bound. A chance meeting with a stranger would set her recovery in motion. He advised Brooke about an experimental treatment in Ottawa. As luck would have it, she qualified for the procedure which put her MS into remission. Brooke’s gone out on her own founding BRS, where she’s lending her marketing experience and wisdom to a variety of clients.
Aug 20, 2019
EP34 - Twitter Manager of Large Client Solutions - Ivan Pehar
Educator and Sales Leader, these are two ways you can describe today’s guest, Ivan Pehar. Ivan’s media career started agency side, where he worked at a number of (agencies) including Mediacom and OMD. His work in performance marketing caught the eye of AOL, which recruited him to manage advertising campaigns for their home internet service. He pivoted to AOL’s media sales department after the company got out of the ISP business, and went on to hold senior media sales roles at Sympatico MSN and Yahoo! Canada. Ivan is currently the Manager of Large Client Solutions at Twitter Canada, and when isn’t helping brands creatively engage audiences in 280 characters or less, he’s teaching college students the fundamentals of advertising.
Aug 6, 2019
EP33 - Mellor Croy Managing Director - Zoltan Toth
Many people have made the jump from media sales to agency life. But few have left the world of media sales to start their own agency, but that’s exactly what Zoltan Toth- Managing Director of Mellor Croy has done. A lifelong music aficionado, Zoltan's first media gig was overseeing the jazz time slot at his University's campus radio station. After graduation he parlayed that passion into a full time career, holding positions at Denon Music, Koch Entertainment, and Entertainment One. He pivoted into media sales at Famous Players—looking after the emerging world of in-cinema advertising. Famous Players was eventually bought by Cineplex Entertainment, and after nine years with the company he made his first entrepreneurial foray into agency life with Octopus Media. Zoltan’s latest venture is Mellor Croy, a boutique agency providing senior level media buying/planning expertise to a variety of clients.
Apr 2, 2019
EP32 - MightyHive Managing Director - Tessa Ohlendorf
From selling domain registrations to media buying & planning to building & managing advertising trading desks, Tessa Ohlendorf has quite the expansive resume. But if you look back at the early part of her life, you’d be hard pressed to find a direct path to the ad tech world. Born & raised in Toronto, Tessa’s early passions were rooted in photography and art. But it was philosophy that captured her mind and would become the cornerstone of her university education. After university, Tessa entered the world of internet marketing- holding positions Tucows & HostCompare. Tessa would eventually pack a suitcase for New York City and the life of a Madison Avenue media executive. While in New York, she held senior roles at CrossMedia and Convergence Point, all while starting her own agency— Online Media Management. The great recession of 2008 brought Tessa back home to Toronto where she went on to senior roles at Mindshare. She’s the founding employee of Cadreon’s Canadian office…
Jan 15, 2019
EP31 - Blue Ant Media President of Canadian Media - Jamie Schouela
Jamie Schouela, Blue Ant Media's President of Canadian Media stops by to chat. A Montreal native with a life-long passion entertainment, Jamie always found a way to tie this passion into both his academic and work life. From campus DJ to summer student running the promo van for a Montreal radio station, after university Jamie moved into full-time marketing gigs for some of the biggest names in Canadian media including Alliance Atlantis, Canwest, and Shaw Media.
Dec 4, 2018
EP30 - Compass Content Marketing Founder - Emily Baillie
The Media People Podcast turns the big 3-0! For our 30th episode we get a look into the life and career of educator & entrepreneur, Emily Baillie. The founder of Compass Content Marketing, Emily’s story starts in the small town of Grand Bend, Ontario, and continues to cities like Kitchener-Waterloo, Toronto, along with a brief stint in Dublin, Ireland. Social justice has played a major part in her career. Emily’s held positions at both the Irish Human Right’s Commission and Legal Aid Ontario. In-between she’s managed to mesh her passion for travel with communications, heading up content marketing for luxury travel group, Kensington Tours. Not only is Emily her own boss, but she is also putting her experience to work in the classroom, teaching the future marketers of tomorrow at McMaster University and Humber College.
Oct 23, 2018
EP29 - INNOCEAN Worldwide Canada Director of Programmatic & Ad Operations - Tracy Ball
Have you ever volunteered your way into a management role? Tracy Ball has. The founder of Stars & Strollers- a program where parents enjoy a day at the movies with their toddlers, impressed corporate partner Cineplex so much that they bought the idea, and made her made their manager of groups sales and special events. But this just one of many roles in the career of Tracy Ball. This Waterdown native studied Broadcast Journalism at Mohawk College. After graduation she jumped into the entertainment industry, booking talent for campus events. From there she pivoted into media, holding sales support and leadership roles at the CBC, Sun TV, Pelmorex Media, AcuityAds, among others. She made the jump from media sales into the agency world, and now heads-up programmatic advertising at INNOCEAN Worldwide Canada.
Jun 19, 2018
EP28 - Published Author/Head of Partnerships at True Calling - Tyler Cameron
Tyler Cameron, published author and media sales leader stops by to chat. What make’s his story so interesting is that it’s full of career jumps and pivots. Born & raised in small-town Northern Ontario, Tyler relocated to study radio broadcasting at college in Hamilton, Ontario. After college he pivoted into media buying and planning, landing at mega media agency, OMD. From there he made the jump to media sales, hocking TV and digital ad space at TheScore, Rogers Media, and Brightroll. Tyler is currently the head of partnerships at True Calling, but he’s also a published author. He'll give us a peak into his first book- A Dude’s Guide to Surviving his Wedding.
Apr 17, 2018
EP27 - CIBC Director of Digital Marketing & Operations - Yuli Shumsky
Yuli Shumsky, the Director of Digital Marketing & Operations for Canadian financial institution, CIBC, stops by to chat. Born in the Ukraine before the fall of communism, Yuli, emigrated to Canada as a teenager. He went on to study at York University in Toronto, and quickly caught the advertising bug through a summer marketing gig. He liked both the work and the paycheque, and decided to swap his life around going from full time student and part time employee, to part time student and full time employee. The rest of his story reads like an unofficial history of programmatic advertising, where we worked on early digital bidding platforms well before anyone had coined the terms real-time-bidding or programmatic. Yuli is also one of the founding members of Toronto AdOps, a not-for-profit organization aimed at bringing together advertising operations professionals from all corners of advertising industry.
Jan 23, 2018
EP26 - INNOCEAN Worldwide Canada Head of Insights & Analytics - Seif Khemaissia
INNOCEAN Worldwide Canada Head of Insights & Analytics - Seif Khemaissia, stops by. Born in Algeria, Seif's personal and professional journey has taken him across four continents, and from entrepreneur to analytics & ROI guru. He shares with us his thoughts on the media industry- and where he thinks it's all going, his passion for football, and why he calls retired Manchester United player Eric Cantona, one of his heroes.
Nov 21, 2017
EP25 - Cottage Life Magazine Editor-In-Chief - Michelle Kelly
From the front desk to the corner office: Michelle Kelly stops by to talk about her rise from receptionist to Editor-In-Chief of Cottage Life Magazine.
Sep 19, 2017
EP24 - The Social Producers President - Stewart Stevenson
Stewart Stevenson is the president and founder of The Social Producers- a Toronto-based startup focused on simplifying the social video production process for both brands and consumers. A digital media veteran, Stewart kicked-off his career at internet domain & directory company N49. From there he made the jump to the agency world, holding senior level positions at places such as Cossette Media, Mediacom, Klick Health, and OMD. Stewart chats with us about his time in the industry, where he got the idea for The Social Producers, and why he chose to go out on his own.
Aug 3, 2017
EP23 - The Influence Agency Partner & Business Development Manager - Tom Yawney
Tom Yawney is both the head of business development and a partner at The influence Agency- A Toronto-based agency leading the charge in the influencer marketing space. Tom’s career path has had some interesting turns- with more pivots than linear progressions. Some highlights include playing hockey in Australia and the Netherlands, scriptwriting for TSN, and working as a consultant for an internet marketing company. What makes Tom’s story unique is that unlike other entrepreneurs who have appeared on the Media People Podcast- with businesses in their 4th, 5th, or 6th year of operation, is that at time of recording The Influence Agency is just four months old.
Jul 11, 2017
EP22 - Tapped Mobile President & Co-Founder - Jed Schneiderman
In this episode we chat with Jed Schneiderman, President & Co-Founder of Tapped Mobile- a mobile-focused ad tech solutions company. But media and tech weren’t always part of his story. Jed started out in the garment industry before making the jump to CPG powerhouse, Procter & Gamble. His professional media career kicked off at AOL- back when dial-up subscribers were just as important as ad sales. Jed’s held senior roles at Digital Cement, Echo Marketing, Bell Media, and Microsoft- where he helped launch the Bing search engine to the Canadian Market.
Feb 7, 2017
EP21 - Fifth Story President - Shelley Middlebrook
My guest is Shelley Middlebrook, President of Fifth Story- a company that specializes in content marketing solutions and strategies. Shelley started her professional career selling cars, but a recession moved her into media sales as a print rep, working for some of Quebecor’s B2B publications. Her next role was at Brunico Communications, where she started an impressive 11-year stint capped off with her rising to the role Executive Vice President. She pivoted to broadcast media at the CBC, and after holding senior roles at Rogers Media, the Globe and Mail, and Postmedia, she’s moved into the agency world.
Nov 8, 2016
EP20 - Maxus Managing Director, Head of Strategy - Scott Stewart
Today we get a peek into the life of an executive at a global media agency. Scott Stewart, Managing Director, Head of Strategy, for Maxus Canada stops by to chat. Scott’s path into the media world didn’t start directly out of school. After taking some time to be a self-proclaimed snowboard bum in Kelowna, British Columbia, Scott landed his first media gig at the legendary Canadian advertising firm, Vickers & Benson. From there he rose through the industry ranks, assuming senior roles at agencies such as Vizuem, Carat, and UM. So what’s Scott’s secret to success? More than anything else, he credits having great mentors.
Jul 5, 2016
EP19 - Digital AdLab & advertience Founder/CEO - Ray Reid
From client side, to supplier side, to agency side- Ray Reid has had one of the most well rounded media careers. Ray can also add one other title to his resume: entrepreneur. The former head of Neo@Ogilivy sits down to chat with us about his two new endeavours: advertience, a digital media agency and consulting firm, and Digital AdLab, an education company brining practical and theoretical programmatic education to the masses.
Jun 13, 2016
EP18 - Real Human Being Inc. Founder - Dave Howlett, RHB
Today’s guest is Dave Howlett, RHB. He’s the founder and Managing Director of Real Human Being Inc.- a keynote speaking company focused on helping organizations and their employee’s breakdown silos and transcend tribalism. But being an entrepreneur is just one of the many hats this self-proclaimed 'military brat' wears. Dave is also a distinguished toastmaster, veteran scuba dive instructor, triathlete, and most recently, published author. Dave Howlett drops by to chat with us about growing up in a military family during the cold war, the perfect pitch for selling an electric toothbrush to dentists, his personal experiences with entrepreneurship, and the Real Human Being philosophy for breaking down silos and shifting gears.
May 30, 2016
EP17 [Part 2] - Gaggi Media CEO - Laura Gaggi
It’s part 2 of our chat with Laura Gaggi, Founder and CEO of Gaggi Media. In this episode we’ll learn about the growth of Gaggi Media, some of Laura’s ventures that didn’t go as planned, and her most recent endeavour- Peleton Media. And if you haven’t already, be sure to check out Part 2 of our interview.
May 24, 2016
EP17 [Part 1] - Gaggi Media CEO - Laura Gaggi
It’s Part 1 of our chat with Laura Gaggi- Founder and CEO of Gaggi Media. In this episode Laura Gaggi chats with us about life growing up in Toronto, her first media gig, and why she decided to go out on her own and start Gaggi Media- an agency that’s been a major player in the Canadian media world for the past 24 years. Come back next week for Part 2, where we’ll learn about the growth of Gaggi Media, some of Laura’s ventures that didn’t go as planned, and her most recent endeavour- Peleton Media.
May 2, 2016
EP16 - Musician/Founder of Lucid Movement - Francesco Alfano
In today’s episode we get a peek into the life of a musician working the local music scene. Francesco Alfano, the founder, and one third of the rock trio, Lucid Movement, stops by to chat about life as an artist in a digital world. We’ll also get a listen to 'Next Thing'- one of Lucid Movement’s tracks. And if you like what you hear, be sure to check them out in-person at their next show on May 20th, in Toronto, at Club 120. Tickets are available now at the band's website – www.LucidMovementBand.com.
Mar 21, 2016
EP15 - Paralympian - Joel Dembe
A former #1 ranked wheelchair tennis player in Canada, Joel Dembe has represented his county at numerous tournaments across the globe. Notably the 2012 Paralympics in London, and the 2015 ParaPan Am Games in Toronto, where he brought home the bronze medal in front of a hometown crowd. He recently retired from competition, and sits down with us to chat about what it’s like starting off as an athlete, and then growing into his own personal brand.
Feb 22, 2016
EP14 - Honda Indy President - Jeff Atkinson
Jeff Atkinson is the Vice-President of Sales & Marketing for Green Savroee Racing Promotions, and while you may not be familiar with the company name, if you’re from the Toronto area, you are probably familiar with one of their events- the Honda Indy Toronto, a race for which he also serves as President. Jeff chats with us about managing one of Canada’s largest annual sporting events, and what it’s like working in the racing world- a place where he has spent virtually his entire professional career.
Feb 8, 2016
EP13 - Mindshare Chief Strategy Officer - Devon MacDonald
Gut instincts and assumptions have taken a back seat to data in the decision making process and today’s guest, Devon MacDonald, is that the forefont of this practice. Devon is the Chief Strategy Officer at Mindshare Canada, where he leads overall strategy and story for the agency and their roster of clients.
Jan 25, 2016
EP12 - AdGear Toronto Managing Director - Joni Joyner
Have you ever wanted to work abroad? Pack a suitcase and dive into a new job, in a new location? Well today’s guest, Joni Joyner, has done just that. Not once, but multiple times. Originally from Scotland, Joni has held senior ad tech and ad operations roles in places like London, Kansas City, and Australia, at companies such as AOL, Adknowledge, Sky Broadcasting, and Adconion- to name a few. She’s landed in Canada where she currently serves as Managing Director of AdGear’s Toronto Office.
Nov 23, 2015
EP11 - Executive Recruiter & Filmmaker - Ben Davies
Today’s guest, Ben Davies, wears two hats. By day, Ben is an executive recruiter at Grapevine Executive Recruiters, matching candidates in the media industry with their next big opportunity. By night, he’s a filmmaker- carving his own path in the Canadian film industry. Ben chats with us today about life as headhunter, and the production of his first feature length film entitled Rise & Fall, that recently wrapped principle photography, and is slated for a spring 2016 release.
Oct 5, 2015
EP10 [Part 2] - Twenty6Two International Media Director - Marilyn Sherman
Have you ever had a rep come in and pitch the WRONG solution for the WRONG client? Marilyn Sherman did, but instead of dismissing the idea she leveraged it to win a new business pitch. This story illustrates why it's important for media agencies and sales reps to have as much face time as possible- something Marilyn feels has regressed over the years. All this, and insight into Marilyn's time at Echo Advertising, and her current role as Media Director at Twenty6Two International.
Sep 28, 2015
EP10 [Part 1] - Twenty6Two International Media Director - Marilyn Sherman
It wasn't for a teacher's strike, Marilyn Sherman might have had a different career path. In Part 1 of our chat with the Media Director of Twenty6Two International, we hear about how she 'tripped' (her words) into media while still in high school, learn about her days at Saffer, Cravit, and Freedman- where she served as planner and buyer on many big retail accounts like Towers department stores and Bata Shoes, and learn how the entrepreneurial culture of that agency challenged planners and buyers to rethink how they did business.
Aug 25, 2015
EP9 [Part 2] - Interactive Advertising Bureau of Canada President - Sonia Carreno
It's Part 2 of our interview with Sonia Carreno- President of the Interactive Advertising Bureau of Canada. In this episode Sonia chats about her time at the DAC Group, and her experiences working in local digital media. We also get peek into some of things she is looking to accomplish during her tenure as President of the IAB Canada. Missed Part 1? Catch up on it here --> https://soundcloud.com/mediapeoplepodcast/episode9part1
Aug 17, 2015
EP9 [Part 1] - Interactive Advertising Bureau of Canada President - Sonia Carreno
Have you ever wondered what it was like to be part of digital media world in the 90s? You know, back when the industry was young, VC capital was plentiful, there was no Google, and, as we saw later on, a growing bubble that was about to burst. Today's guest, Sonia Carreno- the new President of the Interactive Advertising Bureau of Canada, was front and centre for all the excitement. In Part 1 of our interview we get a glimpse into the dawn of digital advertising, but also learn about Sonia's time growing up on both sides of the Atlantic, and why she left a promising position with IMG to join the digital media world.
Jul 27, 2015
EP8 [Part 2] - TSN/Off The Record Talent Relations Producer - Aaron Bronsteter
What's it like working for Canada's biggest sports talkshow? In Part Two of our chat with Aaron Bronsteter, Aaron speaks about his current role as Producer, Talent Relations, with TSN's hit sports talkshow- Off The Record with Michael Landsberg.
Jul 20, 2015
EP8 [Part 1] - TSN/Off The Record Talent Relations Producer - Aaron Bronsteter
Aaron Bronsteter - Producer, Talent Relations on the hit sports talkshow Off The Record, chats with us today. Aaron gave us so much to work with that we're going to break into two parts. In this episode Aaron chats with us about growing up in Thornhill, his time at Brock University and Humber College, and his early start in the industry that included roles at Cogeco Community TV, The Fan 590, and TheScore. Come back next Monday for Part Two.
Jul 6, 2015
EP7 - Mirum President - Mitch Joel
What do you think is the highest accolade an individual in the media industry can receive? Is it a Cannes Lion? A Media Innovation Award? In my opinion, being referred to as a ‘Rockstar’ carries much more weight than any statue ever could. And that’s exactly how Marketing Magazine has described this episode's guest, Mitch Joel. There are many things you can call Mitch: from best-selling author to public speaker, to blogger, to podcaster to media agency president. The list goes on. Today we sit down with Mitch Joel- Canada’s rockstar of Digital Marketing to learn about life growing up in Montreal, working as writer covering the Canadian music scene, co-founding a record label, and being the President of Mirum, a digital media agency that started out life at Twist Image.
Jun 22, 2015
EP6 - Kiip CEO & Founder - Brian Wong
In this episode we have the privilege of chatting with Kiip’s founder and CEO, Brian Wong. Kiip is a mobile advertising platform that matches digital ads with reward-based moments. Founded in 2010, this relatively young company is turning the advertising world upside down with its unique offering. Brian ventured down to Silicon Valley to start his career after graduating from the University of British Columbia, at the age of 18. That right, I said 18- the same age when many students are thinking about applying to University. Brian chats with us about growing up in Vancouver, life as an accelerated academic, and what it’s like being CEO of your own company, at the young age of 24.
Jun 8, 2015
EP5 - Ignite Consulting Founder - Blaire Appotive
Blaire Appotive is the founder and owner of Ignite Consulting- a firm specializing in marketing solutions for small businesses and entrepreneurs. But before Blaire ventured out to become her own boss, she was part of Canadian media agency landscape, juggling omni-channel media campaigns for multi-national brands. Blaire chats with us about her past life in the media world, walking away from a this promising career to pursue an MBA, and why after finishing grad school, she decided to go out on her own.
May 25, 2015
EP4 - Evolve Media EVP of International Sales - Walder Amaya
Emigrating with his family at a young age from his native Honduras, Walder Amaya was forced to restart his life in a new country. But this would prove to be just one of the many challenges that he would turn into opportunities. Walder chats with us about moving to a new country, dropping out of high school to start his own business, and how chance meeting with an executive at Rogers Media, started him on a career path to where he is now Executive Vice President of International Sales and Operations, at Evolve Media.
May 12, 2015
EP3 - VP of Global Marketing @ The Exchange Lab - Nikki Hawke
Nikki Hawke is a staple in the Canadian media world. She’s held senior marketing positions at major companies like CTV, Canwest, Alliance Atlantis, and Corus. Nikki even spent time working for Showtime, in the US. But just as media is becoming digital first, so has Nikki’s career. She’s currently Vice President, Global Marketing for The Exchange Lab. Nikki chats with us about growing up in Toronto, attending university in Quebec and New York City, and the marketing differences between TV stations and digital media firms.
Mar 29, 2015
EP2 - Offtrax.ca Founder & Owner - Corinne Copreni
Corinne Copreni, the co-founder of Offtrax drops by to chat about her recent adventures driving from London to Mongolia, working in the Canadian media creativity industry, and why after getting a law degree in her home-country of Italy, she passed on taking the bar in favour of moving to Canada.
Mar 15, 2015
EP1 - Havas Media VP, Head of Strategy - Hannah Savage
What's it like holding senior media positions on both sides of the Atlantic? We sit down with Hannah Savage- VP, Head of Strategy at Havas Media to chat about the differences in being a media manager in London and Toronto, her time working for a not-for-profit in South Africa, and growing up in a British military family.