Jan 17, 2022
Reimagining the Boat Buying Experience
Think about your typical vehicle buying experience, whether it be car or boat. You research online, head to the showroom either eager to interact with a salesperson armed with all of your knowledge or dreading the back and forth, let me ask my manager negotiation. Some showrooms may stand out to you – well decorated, nice waiting room, great coffee, for me – an area to wait with kids toys. But the experience can often be….unremarkable. And when it comes to boats, something you are buying for the fun of it, the experience should be remarkable! Boats by George, located on our home lake in upstate NY, Lake George, is turning this typical shopping experience on its head and innovating the whole boat buying process. Boats By George is celebrating its 40th anniversary and represents esteemed brands like Cobalt, which they are a top 10 global dealer for, Chris Craft, Malibu, Axis, and Barletta Pontoons. With the recent purchase of a 50,000 square foot former event space, Boats By George is creating an immersive and interactive boat buying destination.
I spoke to Adam Pensel, General Manager of Boats By George, about how this concept will redefine the showroom experience, bring new potential boaters into the mix, become part of the community, and bring back the joy in vehicle shopping. Adam worked his way up through the family business as a dockhand, delivery captain, salesperson and marketing lead prior to taking the GM role. We also spoke about his early days boating with his family then on his own by age 10, technology and connectivity trends in boating, the importance of safety and conservation, and much more.
Fun fact, Adam’s grandfather owned the marina we currently own and operate. When we were renovating, we found his original deed, and saw the mortgage payment. That has gone up just a bit in the past 60 or so years… enjoy!