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Ecommerce Success Strategies
This is the Ecommerce Success Strategies podcast, where we talk with top entrepreneurs and marketing leaders.
May 17, 2022
How To Leverage the Power of SEO To Improve the Performance of Your Ecommerce Business
Rachel Lindteigen is the President and Founder of Etched Marketing, where she offers one-on-one business and marketing coaching to make SEO easy to understand. She spent nearly 20 years in the corporate world working in marketing roles for companies such as notMYkid, PIU Management, McMurry, and A+ Educators/Arrowhead Holdings Management. Rachel graduated from Arizona State University with a degree in broadcast journalism and from Grand Canyon University with an MBA in marketing. In this episode… Are you ready to take the leap and increase your sales through marketing, but you’re not sure how? You’ve heard about SEO, but is it possible to understand it enough and use it to increase site traffic and product visibility? Understanding and using SEO is easier than you think, according to Rachel Lindteigen. She helps small and enterprise businesses understand the importance of SEO content — and shatters the misinformation that SEO is challenging. SEO allows you to reach your ideal customer through blogs, pictures, and tags using keywords. When you do your research and use SEO correctly, your website will rank higher, get more traffic, and make you more money (even while you sleep!) Are you ready to use SEO to bring you the leads that will get your business off the ground and generate that higher search volume you want? Join Scott Reid on this episode of Ecommerce Success Strategies as he sits down with Rachel Lindteigen, President and Founder of Etched Marketing, to discuss growing brands through SEO and content optimization. Rachel talks about overcoming consumer intent through domain authority, utilizing keyword optimization for product listings or blogs, and why researching analytics is crucial for brand success.
Apr 13, 2022
How To Avoid Scaling Nightmares!
Micah Johnson is the CEO and Co-Founder of BGBO Co., an operations and growth strategy agency. In 2021, his company launched Arvo training software to create Standard Operating Procedures, training documents, and company knowledge. Micah helps companies skyrocket their business by solving growth problems, helping them become better organized, and proactively addressing roadblocks. He has founded, merged, scaled, and sold multiple companies as a serial entrepreneur. In his 18 years of experience, he has been a CEO, COO, and CTO, and he truly understands what it takes to make a company (and its culture) thrive. In this episode… Onboarding new employees comes with its fair share of changes, mistakes, and successes. Is it possible to shorten the onboarding process while still producing effective team members? What if there was a way to create usable processing procedures that are engaging and accessible anywhere? Micah Johnson is a pioneer in creating processes that do not rely on the traditional documentation style of SOPs (standard operating procedures). His unique approach of building a playbook of procedures ensures employee engagement, accessible resources, creates efficiency, and provides consistency — which is the recipe for scaling Ecommerce brands. His playbook platform has helped many brands expand talent pools and decrease training times. In this episode of Ecommerce Success Strategies, Scott Reid sits down with Micah Johnson, Founder of Arvo, to discuss reinventing the documentation wheel for greater brand scalability. Micah talks about the components of building a processes and procedures platform, how his playbook enhances employee learning, and creating a culture of empowerment.
Mar 23, 2022
Conversion Rate Optimization Tips With Dennis van der Heijden of Convert.com
Dennis van der Heijden is the Founder, CEO, and Head of Happiness at Convert.com, a personalization and behavioral targeting tool for Ecommerce brands. He is the Founder and Concierge of Nexopia Workspace, a comfortable, professional, and friendly coworking space located in Xàbia, Spain. Before founding Convert.com, Dennis was an Advisor at Playa del Carmen, a Mentor at Orion Startups, and he held several consulting and sales roles. In this episode… How can you optimize your consumer experience to increase business revenue? What steps can you take to reach the next frontier in digital marketing? Dennis van der Heijden knows the efficacy of positioning your website to perform better and the importance of regularly testing your brand’s advertisement effectiveness based on consumer responses. Instead of staying stagnant and unsuccessful, Dennis proposes examining your errors and speed and rethinking what is relevant on your website to present the best user experience possible. Listen to this episode of Ecommerce Success Strategies as Scott Reid talks with Dennis van der Heijden, Founder, CEO, and Head of Happiness at Convert.com, about the advantages of usability and keyword customizations. Dennis discusses how to target your audience through effective geo-targeting codes, establishing an Ecommerce revenue tracking system, and the importance of mature testing strategies. Stay tuned!
Mar 10, 2022
How Measuring Your Marketing Can Help You Grow Your Ecommerce Business
Chris "Mercer" Mercer is the Co-founder of MeasurementMarketing.io, a measurement marketing toolkit for Ecommerce brands. He began his career in radio advertising and now helps markets learn to navigate Google Tag Manager, Google Analytics, Google Data Studio, and other marketing tools. He is a top speaker at multiple analytics and optimizations conferences like Content Jam, Traffic & Conversion Summit, and a contributor to blogs like ConversionXL, DigitalMarketer, and Social Media Examiner. In this episode… Do you want to take a leap and transform your brand to outperform your competitors? What are the ingredients that align your brand better using performance data? According to Chris “Mercer” Mercer, an expert in measurement marketing, there is balance by interpreting data efficiently in innovative ways. His mission is to equip brands with a better understanding of how to read and scale data — so they’re able to market to their target audience proactively without suffering a loss. If you want to take your brand to another level, don’t rely on luck — transform your brand using proven tools and strategies to determine the best way to market your Ecommerce brand with measure. In the episode of the Ecommerce Success Strategies, Scott Reid sits down with Chris “Mercer” Mercer, Co-founder of MeasurementMarketing.io, to talk about accurately measuring different data for an Ecommerce brand to scale and grow. Mercer discusses ways to forecast market trends, the power behind consumer rituals, and why brand data education is essential for improving your sales funnel. Open your free “Toolbox” membership today at https://measurementmarketing.io/ess.