What assumptions are you making about your market? More importantly, how often are you testing those assumptions? Ruth Zive is the SVP of Marketing for Ada, an automation platform that bridges the divide between brands and the people who love them. For her, the key to success as a revenue practitioner is constant experimentation. Listen as Ruth shares how she guided the company from series A to series C in just three years and how constant experimentation plus always backing your decisions with data is the secret to increasing your win rates.