On this Keepin’ it 100, Nelson is joined by Nicole Penland, Director of Demand Generation at Reciprocity, Inc, a risk and compliance SaaS company.

“The advice I would give is to find the area you're passionate about and learn about it. Understand what's happening within the industry that you're focused on so when you're ready to go, you're in.”

After pursuing a career in inside sales, Nicole leaped to a marketing role after earning recognition for her “campaign in a box” ideas. Nicole shares how to turn a good idea into a new initiative or new role in an organization and how to prepare to execute it in those critical first 100 days.