The First 100 Days
The First 100 Days
Feb 17, 2021
16. The First 100 Days Going from B2C to B2B with Vyara Ndejuru, Element AI
Play • 26 min

What’s the real difference between B2B and B2C marketing? 


For many, that question is now more commonly answered with, “It doesn’t matter.” Marketing is about bridging a connection between a brand and a person. Yet, when transitioning from a business-facing brand to a consumer, the shift can feel monumental. 

Not for Vyara Ndejuru, who shares her story navigating from a well-established B2C company to a B2B startup, Element AI. (Since recording, Vyara has taken a new position with Late Checkout as CMO)

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