What’s the real difference between B2B and B2C marketing? 

For many, that question is now more commonly answered with, “It doesn’t matter.” Marketing is about bridging a connection between a brand and a person. Yet, when transitioning from a business-facing brand to a consumer, the shift can feel monumental. 

Not for Vyara Ndejuru, who shares her story navigating from a well-established B2C company to a B2B startup, Element AI. (Since recording, Vyara has taken a new position with Late Checkout as CMO)