On this Keepin’ it 100, Trinity is joined by Stephanie Cox, VP of Sales and Marketing at Lumavate, a low-code platform that enables marketers to quickly build and publish mobile apps without needing code.
“When we think about B2B versus B2C or this experience of product-led versus sales-led, in reality, it's really thinking about what would an average consumer do with it. Sometimes I think we forget that we're all that person.”
If you’re wondering what to do with your user experience data, listen to Stephanie Cox explain the importance of empathizing with your customer. With over 15+ years in marketing and sales for B2B, B2C, and B2B2C companies, Stephanie pulls from her many experiences to share easily applicable advice to understand your customer better.