The First 100 Days
The First 100 Days
Dec 23, 2020
4. The First 100 Days of Addressing the Pandemic with Dr. Daniel Wallerstorfer, Novogenia
Play • 20 min

As a CEO and founder, Dr. Daniel Wallerstorfer isn’t the typical guest for the show, but his ability to take a tremendous risk and stay positive under intense pressure is something we can all learn. Despite their success as a genetics lab, he pivoted when COVID hit and gained 60% market share as a COVID testing facility. In this episode, you’ll hear the challenges of entering a new market as perceived outcasts and how they became market leaders.

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