The First 100 Days
The First 100 Days
Mar 24, 2021
4. The First 100 Days of Marketing to a New Persona with Brett Li, Tonkean
Play • 27 min

The customer is at the center of every company’s priorities. What happens when your target customer persona needs to change?

Brett Li, the Head of Marketing at Tonkean, shares how to efficiently and effectively discover your customer during the first 100 days of marketing a new product. What is on Brett’s cheat sheet? Tune in.

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