What is a press release?
You often think of newswires and dot matrix printers spilling out the content inside a newsroom. Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media.
But are these perceptions accurate?
You’d be surprised to know that there is actually an entire industry behind it where people are finding success. It’s actually still relevant in today’s age of social media.
In short, press releases still work!
If done right, it might actually be the most effective strategy for your business. And as a B2B Digital Marketer, you have to consider how to do press releases correctly and the opportunities you can gain from them.
In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media.