How can you do B2B marketing differently? How can you break the mold and become innovative in your strategies and tactics in growing your business?
If you want the answer to that, then you have got to think differently from the rest and do uncommon thinking. Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before.
One such way of doing non-traditional marketing is through book publishing. Books are a great way to establish authority and credibility. If you are a B2B author then you may consider doing this as a major part of your marketing plan.
In this episode, Jim Knight discusses how to use book publishing and authorship as a way to do marketing differently using uncommon thinking, and doing things in a nontraditional way.