Marketers love to make plans. It's essential in almost any endeavor. But no matter how much we try to plan our activities, there is simply no escaping the unexpected and inevitable. From the beginning of last year, marketers seem to have made well-laid-out plans for the upcoming year. Little did they know that the pandemic would hit and their plans would be thrown out of the window.
We are living in uncertain times, and we have to learn how to be quick, nimble, and adaptable. Change is the only thing constant. And in marketing, there's no exemption.
Agile marketing is an approach to marketing that takes its inspiration from the software development agile methodology. It takes a little bit of a different approach - things like adapting to change over following a plan. It's about iteration over campaigns.
If you want to survive during these uncertain times, you have to be agile.