Technology has become so easily accessible. Custom, curated media can easily be made and they constantly bombard the minds of our customers through digital interruption. There is growing doubt and distrust, and people don't believe our message so easily anymore. People want authenticity. They want raw, unfiltered marketing.
As marketers, how do you keep up with this change? How do you come up with the strategies and tactics needed to regain their trust and be real and authentic at the same time?
In this episode, Stephen Denny let's you find out about the implications of this phenomenon and what B2B companies can do to regain their customers' trust.