Planning for 2023 starts as early as now. However, some strategies may not necessarily work. Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. You need to ditch some B2B content strategies for 2023.
In this episode, Mark Raffan shares the top B2B content strategies to ditch in 2023. He also shares the mindset shift that needs to take place and the psychology behind understanding your clients better.