60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place.
How do you stand out in that sea? How do you differentiate yourself and develop a brand personality that is unique to your customers?
Differentiation is vital nowadays because B2B and B2C customers have the ability to change vendors quite easily. If you want your business to be sustainable, your marketing strategy needs to stand out and truly deliver value to your customers.
In this episode, Margie Agin shares how your business can go through that transformation and develop a brand personality that makes your business truly stand out and breakthrough.