There are so many risks involved in building a business on top of social media platforms. Yes, there may be a lot of “people” there, but you are bound to their ever-changing, inscrutable policies. You never know the changes in the algorithm that may happen in the future. If you are going to build your business, build it on your own land - don’t build on borrowed land.
In this episode, Ana Raynes shares why it is vital for businesses to have their own digital space and how you can run independently from these platforms and not be so reliant on them.