Clients do not always make rational decisions. When they are faced with an uncertain situation, their judgment is usually clouded, and they rely on their emotions to make decisions. As a B2B digital marketer, if you want to help your client and offer the right solution, you have to cross that empathy gap and understand what they are truly feeling.
You have to be thinking of creating trust and creating rapport, which is based on emotions and goals. Only then will the information be useful.
In this episode, Dr. Gleb Tsipursky helps us understand what our clients are feeling and how to cross that empathy gap to truly connect with our clients.