Customer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers. At some point in time, all marketers will have had some kind of interaction with a CRM. In fact, running a business without one is costly.
However, just having a CRM does not necessarily guarantee success. How you use it matters. Various studies have put the CRM failure rate around 18% to 69%. So, why do we have this high failure rate? What are marketers doing wrong? Why does CRM fail, and how do we fix it?
In this episode, Jeroen Corthout, Co-Founder of Salesflare.com, shares his insights on why CRMs fail and how you can fix them in your business.