Businesses have had to change the way they reach consumers in order to keep up with the times. Gone are the days of relying solely on print and television advertisements. In their place, businesses are turning to digital channels as a way to interact with potential and current customers. And it's paying off-digital interactions are now seen as two to three times more important than traditional sales interactions.
However, this shift has not come without its challenges. Businesses often find themselves struggling to keep up with the ever-changing landscape of digital marketing. Additionally, they can find themselves wasting time and money on strategies that don't work or that aren't applicable anymore. To make matters worse, many businesses rely on outdated methods when crafting their digital marketing strategy.
In order to be successful in this new era, businesses need to adapt their strategies and tactics to match the changing consumer behavior. So, in this episode, Michael Buzinski shares the common reasons why B2B service businesses fail at digital marketing and how you can avoid making the same mistakes.