The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization. Before, it would usually be assigned to an IT person or a web developer, or someone involved in computers. But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. Not only is it the basis for organic search growth, but the algorithms are also becoming more and more complex to the point of understanding every nuance of human language.
As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. In this episode, Jon Lightfoot shares 3 questions you should NOT be asking as he also shares with you some of the best practices and strategies for search engine optimization.