The art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy.
The biggest determinant of efficient marketing, however, is your target market.
If you’re not properly targeting your target market, your sales pitches and marketing campaigns will likely fall on deaf ears. You might as well not be marketing at all.
The biggest difference, though, is between individual consumers and businesses. It is common for some companies to cater to individual shoppers, while others cater to companies and organizations.
The marketing of goods and services to businesses is very different from that of individual consumers. That’s why an entirely new approach to marketing exists.
In this episode, Derek talks about being customer-centric and tailor-making solutions to the problems presented by the clients.