When budgets get tight, CEO’s often look to cut marketing budgets. That’s one reason why IDC’s Karsten Weide, Program Vice President, Media & Entertainment, tells host Fawn Annan the push for automation in advertising is huge. Where once 85 per cent of marketing was a directed spend, now 85 per cent is automated. Weide explains how the pressure on marketing to deliver more with less spurs on the use of data to target and retarget consumers – occasionally brushing against social norms when it comes to privacy. The pair also discuss the uneven impact of COVID-19 on various media and the impact of voice-based assistance and mainstream augmented reality that are just a few years down the road. With no display and no keyboard, what’s going to happen to advertising?