CMO Talks
CMO Talks
Jun 24, 2020
CMO TALKS featuring Pouneh Hanafi, VP Marketing, Tulip
Play • 28 min
In the latest episode of CMO Talks, host Fawn Annan speaks with Pouneh Hanafi, VP Marketing at Tulip, a cloud-based software provider focused on mobile solutions for retail stores. In that conversation, they talk about how to view customers’ preferences through their data and how companies must use that data to tailor their offerings - especially online. While supporting data analytics and automation to develop the experience, Hanafi also preaches on the value of consumer webchats and video chats as customers look for more human interaction.
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