CMO Talks
CMO Talks
May 19, 2021
CMO Talks with Jon Duke, IDC
Play • 24 min

On this episode of CMO Talks, we explore intelligent marketing analytics for Retail’s future, including the current landscape, with Jon Duke, Vice President of Research, IDC Retail Insights. His most recent global survey covers merchandising, marketing, and analytics solutions and divides the findings into three significant buckets: planning, execution and measurement. Stay tuned and find out why this is a digital journey that is still early in the realm of retailers.

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